The Shannon Region Conference and Sports Bureau has attracted business and sports tourism worth an estimated €50 million euro to the Shannon Region during the past decade, figures released today show.
The Bureau, which celebrates its 10th anniversary this week, said it has attracted over 100 sports events, incentives and major international conferences to the Region since 2003, including this November’s Rugby League World Cup fixture between Ireland and Australia in Thomond Park.
Commenting on the growth of the Bureau during the last 10 years, Karen Brosnahan, Business Manager of the Bureau said, “Initially we just worked on business tourism; however the partnership with Shannon Development on sports tourism has enabled us to bid for events that no one body could do successfully. The return on investment for the money spent to market the region is phenomenal with every €1 spent yielding €100 in returned economic impact. Over the 10 years the bureau has assisted business and sports tourism worth approx €50 million.”
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