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DTSTART;VALUE=DATE:20241128
DTEND;VALUE=DATE:20241130
DTSTAMP:20260408T182614
CREATED:20241020T083746Z
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UID:14053-1732752000-1732924799@www.sportstourismnews.com
SUMMARY:3rd World Sports Tourism Congress\, Madrid\, Spain
DESCRIPTION:UN Tourism\, the specialised agency for tourism within the United Nations\, and the Government of the Region of Madrid will jointly organise the 3rd World Sports Tourism Congress. Taking place from 28-29 November 2024 at Real Madrid’s Santiago Bernabéu Stadium in Madrid\, Spain\, the congress will be held under the theme of “Tourism and Sport Creating a Lasting Legacy for Destinations”.  \nBringing together stakeholders from across the sectors\, the event in Spain’s capital city will focus on best practices in sports tourism\, including its economic impact\, contribution to the Sustainable Development Goals (SDGs)\, and strategies for effectively promoting destinations through sports events and sponsorships. \nAgenda topics include: \n\nSports tourism on government agendas  \nPartnership models between governments and sports entities\nLong-term planning in sports tourism\nSponsorship trends\nBrand alignment between destinations and sports businesses\nBrand activation community engagement in sports events\nBest practices in bidding for sports events\nInnovation in sports infrastructure and tourist experience\nNew technologies (virtual reality\, augmented reality\, iot\, artificial intelligence)\nSustainability and net-zero strategies\nEnvironmental\, social\, and governance (ESG) integration in destination planning measuring impact\n\nConfirmed speakers include:  \n\nZurab Pololikashvili\, Secretary-General\, UN Tourism  \nGabriela Szabo\, Former Athlete and Olympic Medallist\, UVT Liberty Marathon Ambassador\nGuntur Dwiarmein\, Strategic Lead – Host Venues\, SailGP\nBosco Aranguren\, General Manager\, DAZN Spain\nHannah Babineau\, Head of Business Development and Partnerships\, Data Appeal\nManuel Saucedo\, Director General\, WiZink Center\nAndrea Santini\, Manager\, Olimpico Stadium and Parco del Foro Italico\nDavid Rumbao\, Marketing and Sponsorship Manager\, MAPOMA\nJens Holm\, CEO\, International Master Games Association\nPredrag Bogosavljev\, Sport & Competitions Director\, FIBA\nHabib Turki\, Chief Development Officer\, FIA\nAsun Paniagua\, Director of the Master in Event Management\, CETT-UB\nRebecca Edser\, Head of Event Scotland\, VisitScotland\nMaria Valenzuela Sainz\, Founder and General Manager\, Brisa Media Corporate S.L.\n\nFor more information and to register see unwto.org
URL:https://www.sportstourismnews.com/events/3rd-world-sports-tourism-congress-madrid-spain/
LOCATION:Santiago Bernabéu Stadium\, Av. de Concha Espina\, 1\, Chamartín\, Madrid\, 28036\, Spain
CATEGORIES:2024 sports events,Sports business
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