English Premier League football club Everton have announced ticketing and hospitality platform Seat Unique as a founding partner of their new Hill Dickinson Stadium.
The agreement will see Seat Unique become Everton’s official premium experiences platform, providing premium match-by-match and event sales for the bars, restaurants and experiences at the club’s new iconic home on Liverpool’s waterfront. The 52,888-capacity Hill Dickinson Stadium, which opens in August 2025, will become a world-class destination for sport, music, entertainment and cultural events.
As part of “The Seat Unique Ultimate Experience”, and for the first time in UK football, fans will be able to buy match-by-match access to cinematic “loge” seating – enclosures with four reclining cinema-style seats and private TV monitors for highlights and replays. This exclusive package also includes a behind-the-scenes stadium tour, and a player meet and greet.
From high-end dining to lively social spaces, Hill Dickinson Stadium has something for every fan and every occasion. Premium spaces range from seven-course fine dining to more relaxed options like Trinity Place. The “Beyond” package offers an immersive matchday experience, combining informal dining with interactive digital experiences, plus a behind-the-glass view into the flash interview zone and players’ walk-out tunnel.
Meanwhile, “Village Street”, located in the West Stand, will channel the city’s pre-match energy with pubs, street food stalls, and lively gathering spots. Outside, the 17,000-capacity Fan Plaza will come alive with pre- and post-match entertainment and cultural events all year round.
Hill Dickinson Stadium is expected to attract more than 1.4 million visitors annually and is generating thousands of jobs, boosting the long-term social and economic growth of North Liverpool.
Angus Kinnear, CEO of Everton Football Club, said: “Hill Dickinson Stadium will redefine expectations of what a premium experience in sport and entertainment can be. Huge demand has already led to memberships selling-out across our bars and restaurants as we countdown to the kick-off of the 2025/26 Premier League season – and we already have a strong pipeline of match-by-match interest. Seat Unique’s platform will support and scale that demand, delivering access to unforgettable experiences for our most passionate fans, as well as helping attract new fans from across the country and around the world.”
Robin Sherry, founder and CEO of Seat Unique, said: “Seat Unique is for the fans that want more than just a seat. It shares a vision with Everton for bigger, bolder and better fan experiences. The new stadium will be a new way to experience Everton. We’re incredibly proud to partner with Everton Football Club and support them in delivering an outstanding fan experience at the Hill Dickinson Stadium. The variety of offerings is unmatched anywhere in the UK and innovative experiences like cinematic seating and the Village Street are football firsts. We can’t wait to see fans creating memories that last a lifetime.”