Trends

9Jun By Sports Tourism NewsNo Comments

Trends

Tywi Valley Path: new hiking and biking pathway opens in west Wales

The county of Carmarthenshire in south-west Wales has a new accessible and scenic trail for cyclists, walkers and families – the 13-mile Tywi Valley Path. The fully tarmacked pathway is designed for relaxed explorations and provides a traffic-free route for both the community and visitors alike through a swathe of Carmarthenshire's spectacular scenery. Expect panoramic views across the Tywi Valley peppered with historic buildings such as Paxton's Tower and Dinefwr Castle, each set within the dramatic West Wales countryside.  The path's opening will be marked by a series of guided and themed Sunday Strolls from 17 May running for four weeks. Tipped as West Wales's answer to the Camel Trail in Cornwall and following the river and the former railway line which closed in the 1...

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9Jun By Sports Tourism NewsNo Comments

Holidays & Trips, Hotels & Resorts, Trends

Tennis travel: Europe’s best resorts and hotels for tennis holidays

Tennis is no longer just a sport people play when they arrive at a resort. Increasingly, it is the reason they book the trip in the first place.  As sports-focused travel continues to grow, tennis holidays are emerging as one of the fastest-growing segments of the luxury travel market. From dedicated coaching programmes and professional-level academies to tournament experiences and wellness-focused recovery facilities, travellers are increasingly choosing destinations based on the quality of the courts as much as the quality of the hotel.  Industry reports point to a rise in destination-driven travel centred around sport, with tennis joining golf as one of the key activities inspiring holiday decisions. The growing popularity of racket sports has not gone unnoticed by the h...

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7Jun By Sports Tourism NewsNo Comments

Holidays & Trips, Trends

Europe’s most affordable adventure travel destinations for 2026

Europe has never been short of adventure, from alpine ridges to the Adriatic sea, volcanic islands and forested mountain ranges. And, as internal data from sports travel insurance provider SportsCover Direct shows a 182% increase in adventure travel and Pinterest predicts “darecations” as the travel trend of 2026, it’s shaping up to be the summer of adventure.  But, as rising fuel costs and wider geopolitical uncertainty push up the cost of travel, affordability is becoming just as important as adrenaline. To help budget conscious thrill seekers plan their summer trips, SportsCover Direct has analysed popular European adventure destinations, ranking them on the cost of flights, accommodation, food and leisure to reveal the best value spots for affordable thrills this summer.  ...

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5Jun By Sports Tourism NewsNo Comments

Editor's Pick, Hotels & Resorts, Trends

Tennis travel: Mouratoglou Tennis Center opens at Mandarin Oriental Bodrum

Mandarin Oriental, Bodrum has unveiled the opening of the Mouratoglou Tennis Center at the resort. The inauguration was attended by Patrick Mouratoglou, founder of the globally renowned Mouratoglou brand and one of the most influential figures in professional tennis.  Following an opening ceremony, a full programme of high-energy tennis and padel matches created a vibrant atmosphere. Turkish tennis icon İpek Soylu was among the guests, with figures such as Zeynep Tuğçe Bayat, Anıl Altan, Ece Sükan and Cansel Elçin, all coming together to share in the excitement of this event. And as the sun set over the Aegean Sea, the celebrations culminated in an exclusive gala dinner.  The Mouratoglou Tennis Center selected Mandarin Oriental, Bodrum to be its sole and long-term location ...

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5Jun By Sports Tourism NewsNo Comments

Editor's Pick, Sports Travel, Trends

‘Sportification’ of travel: how sports events have reshaped luxury tourism

A blockbuster calendar of global sporting events is set to fuel unprecedented travel demand in 2026 and beyond. From the Milano Cortina Winter Olympics and the Super Bowl in February to the FIFA World Cup across the United States, Canada and Mexico, and Formula 1’s highly anticipated debut in Madrid, major sporting spectacles will draw fans across continents.  As sport and luxury travel become increasingly intertwined, travellers are looking beyond the action on the field, court and track, seeking exclusive access, premium hospitality and once-in-a-lifetime experiences that transform major events into unforgettable journeys. According to luxury travel network Virtuoso, nearly one in seven travellers now cite sporting events as a key motivator for their travels, with a growing ap...

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3May By Sports Tourism NewsNo Comments

Hotels & Resorts, Trends

Luxury wellness tourism: Marriott International and Lefay confirm joint venture

Marriott International and the Leali family, founders of Lefay, have announced their plans to enter into a joint venture to bring the highly awarded luxury wellness hospitality brand Lefay into the Marriott portfolio.  This collaboration combines Lefay’s approach to holistic wellbeing with Marriott’s global scale, and the power of its award-winning Marriott Bonvoy loyalty platform. Lefay will be the first brand in Marriott’s portfolio dedicated exclusively to luxury wellness. Founded in Italy in 2006 by Domenico Alcide and Liliana Leali, Lefay is known for its immersive resorts in natural settings and its proprietary Lefay SPA Method, which blends scientific research with holistic wellness traditions. The brand’s philosophy centers on space, serenity, and sustainability and aims...

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28Mar By Sports Tourism NewsNo Comments

Hotels & Resorts, Trends

Tennis travel: Rafa Nadal Tennis Center at Don Carlos Marbella

With the tennis season in full swing, players and fans alike are seeking destinations where they can enjoy their favourite sport.  In southern Spain, the five-star Don Carlos Marbella serves up a Mediterranean resort that is anchored by elite tennis. Set along the Costa del Sol, the property combines beachfront relaxation with structured, academy-level training.  At its core is Spain’s first Rafa Nadal Tennis Center, positioning the resort as a must-visit for sports travellers looking to sharpen their game while enjoying one of Europe’s most iconic coastal escapes. https://www.youtube.com/watch?v=Kg_-Sb5VAjA Rafa Nadal Tennis Center: a flagship for tennis tourism The defining feature of Don Carlos Marbella is its Rafa Nadal Tennis Center – the first of its kind in Spa...

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28Mar By Sports Tourism NewsNo Comments

Editor's Pick, Holidays & Trips, Trends

How ‘darecations’ are set to become a defining sports travel trend

The era of the “fly and flop” holiday may be losing ground as a new breed of experience-led travel takes off.  According to data from sports travel insurance provider SportsCover Direct, so-called “darecations” – trips centred around adrenaline, challenge and personal achievement – are rapidly reshaping the global sports tourism landscape.  The company reports a 182% increase in travellers purchasing sports travel insurance policies over the past two years, signalling a sharp rise in demand for active, risk-involving holidays. The trend is being mirrored across the wider travel sector, with Pinterest naming “darecations” as one of its top trends for 2026, alongside a 75% surge in searches for adventure tourism.  This shift aligns with the continued expansion of spor...

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28Mar By Sports Tourism NewsNo Comments

Editor's Pick, Holidays & Trips, Trends

Surfing, cycling, climbing: Much Better Adventures sees 200% surge in ‘skillcation’ bookings

Upskilling holidays – or ‘skillcations’ – are set to become one of 2026’s biggest travel trends with people using their annual leave to develop new skills. Adventure travel company Much Better Adventures has reported a 200% increase in bookings for certain skills-based trips over the past year, including winter mountaineering, surf schools and off-road cycling adventures, highlighting a growing appetite for more purposeful travel. A ‘skillcation’ is an emerging travel trend where holidays are centred around learning something new, from cooking and foraging to mastering hands-on outdoor skills. Blending travel with personal growth, curiosity and shared experiences, these trips offer a deeper and more rewarding alternative to traditional holidays. Sam Bruce, co-founder of Much Bette...

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14Feb By Sports Tourism NewsNo Comments

Sports Business, Trends

2026 sports travel trends: predictions, experiences and destinations 

Sports travel in 2026 is shaping up to be bigger, bolder, and more immersive than ever. As global sporting calendars accelerate and a new wave of fan culture rises, travellers are no longer content with simply attending events – they’re seeking experiences that blend sport, wellness, culture, and community.  The result is a fast-evolving landscape where elite tournaments collide with bucket-list destinations, grassroots movements sit alongside global mega-events, and technology is transforming the way fans engage on the road. In this round-up, we look at the biggest trends and predictions for sports travel and adventure travel in 2026.   Main image: Premier League football club Arsenal play at the Emirates Stadium in London (Picture credit: Arne Müseler / arne-mueseler...

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13Feb By Sports Tourism NewsNo Comments

Editor's Pick, Sports Business, Trends

London tops 2026 sports-tripping index ahead of Dubai and Tokyo

London has been crowned the world’s best city for sports-tripping in 2026, according to a global study by luggage storage network Stasher. The research found that nearly 30% of people have travelled – or would consider travelling – abroad for a major sporting event, reflecting the continued rise of sports tourism as a mainstream travel driver.  According to UN Tourism, sports tourism now accounts for around 10% of global tourism spending, with projections suggesting the sector could reach $1.3 trillion by 2032. Scoring 7.6 out of 10, London’s appeal lies in the sheer density of elite teams and global events across the so-called ‘big five’ sports – football, rugby union, basketball, baseball and cricket. The city is home to 20 world-class teams, including football heavyweights Arsenal...

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13Feb By Sports Tourism NewsNo Comments

Sports Business, Trends

Priority Pass report: sports and wellness drive experience-led journeys

A fundamental shift is reshaping global travel, as travellers increasingly prioritise purpose, passion and personal wellbeing over traditional sightseeing. According to Priority Pass’ latest global research report – From Stadiums to Spas: Unlocking the Explosive Growth of Sports and Wellness Travel – sports and wellness are no longer niche motivations but central pillars of how people plan and experience trips. The report, based on a survey of more than 12,000 travellers across 20 international markets, highlights a clear move towards experience-led itineraries, where travel is shaped around activities that align with lifestyle, identity and self-improvement rather than destinations alone. Two of the fastest-growing forces behind this shift are sports tourism and wellness travel. Spo...

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2Nov By Sports Tourism NewsNo Comments

Bucket List, Holidays & Trips, Trends

Sports travel bucket list: a women’s padel-wellness retreat in Bali   

Padel and wellness, two of the fastest-growing trends in sport and active travel, are the focus of a new experience hosted by Goddess Retreats. The Padel Goddess Retreat in Seminyak, Bali, is the world’s first women-only padel, yoga, and wellness retreat – and one of the most exciting new additions to our global sports travel bucket list. Blending professional padel coaching with yoga, cultural rituals, unlimited spa treatments and boutique villa living, this seven-day, six-night all-inclusive retreat invites guests to play, connect and reset in a vibrant, supportive setting. Whether you're a curious beginner or a committed padel fan, this Bali getaway delivers movement, mindfulness and meaningful community in paradise. Why padel and wellness is the next big trend Padel’s rise isn...

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18Oct By Sports Tourism NewsNo Comments

Bucket List, Holidays & Trips, Trends

Ultimate ski bucket list: skiing under the Northern Lights tops poll

A survey by ski holiday specialist Heidi has revealed the No.1 ski bucket list experience for UK skiers. Topping the list by a considerable margin is skiing under the Northern Lights, voted the must-do adventure across all age groups.  Participants rated 30 iconic ski experiences they’d love to tick off at least once in their lifetime. The magic of gliding across snow while the aurora dances overhead scored almost twice as highly as the average activity – making it the undisputed favourite.  In second place was another nocturnal thrill: night skiing under the stars, followed by tackling the world’s longest on-piste run – the legendary 22km descent from Klein Matterhorn to Valtournenche in the Zermatt-Cervinia ski area, crossing the Swiss-Italian border.  Interesting...

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18Oct By Sports Tourism NewsNo Comments

Editor's Pick, Sports Business, Sports Travel, Trends

GCC sports tourism to surge as PwC highlights growth opportunities

Forecast to surpass $2 trillion by 2030, the sports tourism sector is being propelled by mega-events, high-spending fans, active lifestyle movements and the rise of immersive, experience-led travel. But nowhere is this transformation more visible – or more strategically leveraged – than in the countries that make up the Gulf Cooperation Council (GCC). According to “Game on for the GCC: Turning sporting ambition into lasting tourism impact”, a new report by PwC Middle East, the region has shifted beyond merely hosting world-class sporting events. It is now developing an integrated sports tourism economy – one that spans infrastructure investment, destination branding, digital innovation and year-round community engagement.  From Saudi Arabia’s record-breaking Esports World Cup, Qatar’...

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18Oct By Sports Tourism NewsNo Comments

Editor's Pick, Guides, Trends

A guide to cycling in Dubai 

Cycling in Dubai has evolved from a niche weekend pastime into one of the city’s fastest-growing lifestyle trends. Transformed into a world-class destination for cyclists of all levels, purpose-built tracks now weave through deserts, beachfronts and urban skylines, offering everything from leisurely scenic rides to high-performance training grounds.  Whether you’re a recreational rider looking for a safe morning loop, a commuter seeking eco-friendly alternatives, or a road cyclist chasing personal bests, Dubai delivers in style. From the sweeping Al Qudra desert trail to the bustling Nad Al Sheba and Meydan circuits, the city combines immaculate infrastructure with year-round sunshine and a thriving cycling community.  Where to ride in Dubai Located in the desert ap...

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25Aug By Sports Tourism NewsNo Comments

Holidays & Trips, Trends

E-biking in Upper Austria: a slow sports travel escape

Crystal Palace manager Oliver Glasner took his FA Cup-winning side for some pre-season matches to Upper Austria. Glasner’s team certainly benefitted from the clean air and local produce, having flown home with two wins under their belt. Ramy James Salameh followed in their footsteps but explored the culture and heritage of the region from the saddle of a e-bike in a slower more considered manner. Sitting in the world’s largest cider barrel sauna – the Mostfassl – with 50 other naked strangers might not be your traditional warm-down after a nature-filled cycle ride, but in Upper Austria this is simply how one keeps body and mind at a healthy equilibrium. It is not high-intensity workouts or Tour de France-style cycling elevations, but simply a form of slow sports travel in a rolling and ...

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1Aug By Sports Tourism NewsNo Comments

Editor's Pick, Holidays & Trips, Sports Business, Trends

2025’s biggest sports travel trends

Sports travel is booming in 2025, fuelled by a growing demand for immersive, active, and socially-conscious experiences. One of the standout trends is the rise of purpose-driven travel, with fans and athletes seeking trips that combine sport with sustainability, local culture, and wellness. From marathons in eco-conscious destinations to community-led surf retreats, travellers want to feel good about where they go and what their trip supports.  Adventure and endurance sports are also surging, with destinations offering multi-day cycling tours, trail running events, and triathlon camps to meet rising interest in personal achievement and outdoor escapism. Meanwhile, the growth of padel and pickleball is driving new regional events and sports holidays, especially in Europe and the Mid...

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22Jul By Sports Tourism NewsNo Comments

Hotels & Resorts, Trends

‘E-biking is booming’: Much Better Adventures launches new e-bike holidays 

Travel company Much Better Adventures is expanding its portfolio of cycling trips with five new e-biking holiday itineraries. Catering to the growing interest in the e-bike trend, the new collection takes travellers from the highlands of northern Vietnam to Peru's Sacred Valley, culminating at the iconic Machu Picchu and to the beaches of Costa Rica.  The itineraries meet the rising demand for immersive travel among all generations of travellers with e-bikes opening up harder-to-reach destinations for those who are seeking a challenge but want it to feel achievable. These new trips join a line-up of e-bike-friendly adventures that combine riding with hiking, paddling, wild swimming and local food and wine. Sam Bruce, co-founder of Much Better Adventures, said: “E-biking is boomi...

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13Jul By Sports Tourism NewsNo Comments

Holidays & Trips, Trends

Demand grows for active travel in Spain’s lesser-known regions

Spain is seeing a surge in demand for active travel experiences, as three UK independent tour operators – Headwater, Pura Aventura and Naturetrek – report a marked shift in booking trends toward more immersive, activity-based holidays. Travellers are increasingly drawn to Spain’s lesser-known regions, seeking out walking, cycling and nature-focused adventures that go beyond the traditional sun-and-city breaks. In response, the operators have expanded their offerings to include immersive nature-based, cultural, and active adventures – from scenic cycling routes through Extremadura to wildlife-focused treks in Andalucia and multigenerational activity family escapes in the Pyrenees. Sharon Zanni, product manager for mainland Spain and the Balearics at Headwater, said: “We have seen a go...

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