Trends

11Oct By Sports Tourism NewsNo Comments

Editor's Pick, Trends

From racecations to bucket-list adventures: the sports travel trends shaping 2027

From gym-cations and wellness retreats to sailing adventures and off-grid escapes, the latest travel industry reports reveal the trends set to shape sports tourism and active travel in 2027. Whether it’s travelling for an outdoor adventure or booking a fitness-focused holiday, active experiences are becoming an increasingly important part of the way we travel. With travel brands, hotel groups and tourism organisations publishing their predictions for the year ahead, we look at some of the key trends for sports tourism, outdoor adventures, and active travel in 2027. Main image: Gym-cations and fitness retreats are big sports travel trends for 2027 (Credit: Victor Freitas/Unsplash) ‘Best in Travel’: Adventures and active experiences Hiking, sailing, diving and wildlife adventu...

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4Oct By Sports Tourism NewsNo Comments

Europe, Football, Trends

Football holidays with a difference: G Adventures launches Away Games trips

G Adventures has expanded into the sports tourism sector with the launch of “Away Games”, a new collection of small-group football trips combining match tickets, accommodation and destination experiences in some of Europe’s leading football cities. The programme will initially feature trips built around Arsenal, Chelsea, Manchester City, Manchester United, Real Madrid and FC Barcelona, with the first departures running from October 2026 through to May 2027. Away Games is designed to address some of the key challenges facing international football tourists, particularly access to legitimate match tickets and navigating an unfamiliar destination on matchday. New research commissioned by G Adventures found that 41% of football fans surveyed were concerned about being scammed by fake ...

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27Sep By Sports Tourism NewsNo Comments

Cycling & Biking, Europe, Trends

Why the North York Moors is becoming a destination for gravel cycling adventures

Four new cycling routes have opened in the North York Moors National Park, offering riders a new way to explore one of Yorkshire’s best-known outdoor destinations by gravel, mountain or e-bike. Located on the northern edge of the national park around Guisborough, Great Ayton and Danby, the circular routes combine off-road tracks, forest trails and quiet country lanes, taking cyclists through moorland, former mining landscapes and towards the Yorkshire coast. The North York Moors National Park covers 554 square miles (1,436 sq km) of North Yorkshire and includes 26 miles of coastline, ancient woodland and extensive areas of open moorland. The park attracts an estimated 9.03 million visitors a year. The new routes have been developed by the North York Moors National Park together wi...

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27Sep By Sports Tourism NewsNo Comments

Outdoor & Adventure, Running & Athletics, Trends, Wellness & Fitness

Why more runners are turning ultramarathons into holidays as travel surges 77%

Travelling overseas to take part in endurance sports is booming, with new data revealing a 77% year-on-year increase in travellers taking out specialist cover for ultramarathons abroad. The figures from sports travel insurance provider SportsCover Direct highlight the continued growth of the “racecation” – a trip combining a holiday with participation in a sporting event or physical challenge. According to the company’s policy data, travellers taking out specialist cover for endurance and challenge-based sporting events increased by 55% year-on-year. Ultramarathons recorded the biggest increase at 77%, followed by ski racing at 44%. Duathlon and half-marathon travel both rose by 34%, while obstacle race training increased by 33%. The trend extends across a range of endurance di...

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20Sep By Sports Tourism NewsNo Comments

Cycling & Biking, Trends

‘Eye-catching’ journeys: The world’s top 15 most beautiful cycling routes

Using eye-tracking technology, new research from adventure travel experts Explore reveals which cycling routes are objectively the most beautiful in the world.  The findings come as demand for two-wheeled travel surges. Google searches for “cycling holiday” up 292% in the past 12 months, now attracting more than 42,000 global searches per month.  Showing participants images of 52 renowned cycling routes from around the world, the study used eye-tracking software to measure which caught their attention quickest and held it longest. These metrics were combined into a weighted "eye-catching" score out of 100 to produce a definitive ranking. Most beautiful cycling routes and ‘eye-catching’ scores  1 Canada Bow Valley Parkway (Banff–Lake Louise) 97/100  2 Australia Gre...

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20Sep By Sports Tourism NewsNo Comments

Cycling & Biking, Editor's Pick, Trends

The most epic bike trips in the world according to Lonely Planet

From Morocco’s Atlas Mountains to Cornwall’s rugged coastline in England, Lonely Planet has revealed six of the world’s most epic multi-day bike trips, offering adventurous cyclists inspiration for their next two-wheeled escape.  The selection is taken from Lonely Planet’s new title, Epic Bike Trips of the World, which brings together 50 unforgettable cycling adventures from around the globe, alongside a further 150 suggestions for cyclists looking for their next great ride.  The six routes highlighted by Lonely Planet, spotlighting Cornwall’s West Kernow Way as well as bikepacking through Morocco’s Atlas Mountains, tackling Peru’s high-altitude Great Divide, following Vietnam’s Central Highlands to the coast, exploring Italy’s Abruzzo and cycling through the gold-rush land...

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6Sep By Sports Tourism NewsNo Comments

Outdoor & Adventure, Trends, Trips & Experiences

Rise of ‘sportcations’: Trip.com reports double-digit growth in active travel bookings

Active travel and “sportcations” are continuing to be one of the biggest trends in tourism, with Trip.com Group seeing a strong double-digit increase in booking GMV (gross merchandise value).  From cycling through mountain passes to joining diving camps and wellness retreats, active travel is becoming a defining part of how people experience the world. This shift is gathering pace across the full travel journey, with searches for active sports experiences growing by more than 30% year on year, according to Trip.com, with markets witnessing substantial increases: 80% in Singapore, 65% in Malaysia, and 50% in the United Kingdom, while France, Italy, Germany, and Spain all recorded triple-digit growth. Total travel booking GMV has increased by almost 40%, with markets such as So...

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6Sep By Sports Tourism NewsNo Comments

Cycling & Biking, Editor's Pick, Europe, Outdoor & Adventure, Trends, Trips & Experiences

Active ‘coolcations’ in Europe – top destinations for hiking and cycling

The best destinations in Europe for an active “coolcation” have been revealed, with France's Mont Blanc region taking first place. In new research from SportsCover Direct, the sports travel insurance provider analysed 30 of Europe's most popular adventure destinations, ranking each on average summer temperature and humidity, hiking and cycling trail density, and travel time from the UK. Following another summer of record-breaking temperatures across Europe, online searches for coolcations have risen 74% year-on-year, with 65% of holidaymakers now saying they'd rather avoid travelling during the hottest time of year.  But, rather than giving up on travel altogether, many are simply choosing to visit somewhere cooler instead, and for a growing number, it’s not just about swappi...

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24Aug By Sports Tourism NewsNo Comments

F1 & Motorsport, Middle East & Gulf, Trends, Trips & Experiences

Qatar Airways Holidays launches stopover packages for F1 Qatar Grand Prix 2026

Qatar Airways Holidays has expanded its Qatar stopover experience with the launch of exclusive packages for the Formula 1 Qatar Airways Qatar Grand Prix 2026.  For the first time, three-day F1 race tickets have been integrated into Qatar Stopover packages along with flights and hotel accommodation, allowing passengers transiting through Doha's Hamad International Airport to create a grand prix getaway. The new offering complements Qatar Airways Holidays' existing F1 fan packages, providing travellers with another way to experience the excitement of the race at Lusail International Circuit while discovering Qatar's entertainment, cultural and hospitality offerings. A three-day T16 Grandstand ticket to the F1 Qatar GP 2026 will be included as part of the package, offering fans spect...

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24Aug By Sports Tourism NewsNo Comments

Tennis & Padel, Trends

Tennis travel kit: I play with Jack Draper’s racket – the Dunlop FX 500 Tour (2026)

For sports travellers, few things beat the chance to test the same equipment used at the highest level of the game. Ramy James Salameh gets his hands on Dunlop's FX 500 Tour Series racket and a set of AO Balls to put them both through their paces... Famous sporting brand ambassadors are hard to ignore, we see them delivering at the elite level and want to emulate them. Certainly, this is no more prevalent than in tennis. A game where technique and footwork must be on-point, alongside, balance, dexterity and artistry with the racket. Dunlop have British tennis sensation Jack Draper on their books, a strapping 6’4” player who already has three-career titles under his belt and been ranked as high as number 4 in the world. And maybe like Matteo Berrettini and Gregor Dimitrov has those fi...

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20Aug By Sports Tourism NewsNo Comments

Europe, Golf, Trends, Venues & Stadiums

Trump’s Twelve: New 12-hole par-three golf course opens at Trump Turnberry

Trump’s Twelve, a new 12-hole par-three course at Trump Turnberry, has officially opened at the iconic golf resort on Scotland’s Ayrshire coast.Featuring holes ranging from 70 to 206 yards, the course combines undulating greens, imaginative green surrounds, natural wasteland areas and carefully positioned water features to create a dramatic short-course layout for golfers of all ages and abilities. The opening marks another exciting chapter at Trump Turnberry, where Trump’s Twelve joins the legendary Ailsa, consistently ranked among the world’s greatest golf courses, and the highly acclaimed King Robert the Bruce course. The opening of Trump’s Twelve continues an exceptional period of investment across the golf facilities at Trump Turnberry, following the recent enhancements to the A...

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20Aug By Sports Tourism NewsNo Comments

Editor's Pick, Europe, Running & Athletics, Trends

Inaugural Greek Odyssey Running Festival to be held in Costa Navarino

Marathon Tours & Travel has announced the launch of a brand-new event, the Greek Odyssey Running Festival, taking place in Costa Navarino, Greece on Saturday 14 November 2026, which includes a half-marathon and 10K distance. Hosted the weekend after the Athens Marathon, the Greek Odyssey offers runners the chance to extend their time in Greece, combining two race distances with the country's rich mythology, dramatic coastline and warm late-autumn climate. Costa Navarino, on the south-west coast of the Peloponnese, sits amid landscapes steeped in ancient legend – the same rugged coastline and storied ruins, including nearby Methoni Castle and Voidokilia Beach, that have captured global imaginations again this year following the release of Christopher Nolan's The Odyssey, filmed ex...

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9Jun By Sports Tourism NewsNo Comments

Cycling & Biking, Europe, Outdoor & Adventure, Running & Athletics, Trends

Tywi Valley Path: new hiking and biking pathway opens in west Wales

The county of Carmarthenshire in south-west Wales has a new accessible and scenic trail for cyclists, walkers and families – the 13-mile Tywi Valley Path. The fully tarmacked pathway is designed for relaxed explorations and provides a traffic-free route for both the community and visitors alike through a swathe of Carmarthenshire's spectacular scenery. Expect panoramic views across the Tywi Valley peppered with historic buildings such as Paxton's Tower and Dinefwr Castle, each set within the dramatic West Wales countryside.  The path's opening will be marked by a series of guided and themed Sunday Strolls from 17 May running for four weeks. Tipped as West Wales's answer to the Camel Trail in Cornwall and following the river and the former railway line which closed in the 1...

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9Jun By Sports Tourism NewsNo Comments

Europe, Hotels & Resorts, Tennis & Padel, Trends, Trips & Experiences

Tennis travel: Europe’s best resorts and hotels for tennis holidays

Tennis is no longer just a sport people play when they arrive at a resort. Increasingly, it is the reason they book the trip in the first place.  As sports-focused travel continues to grow, tennis holidays are emerging as one of the fastest-growing segments of the luxury travel market. From dedicated coaching programmes and professional-level academies to tournament experiences and wellness-focused recovery facilities, travellers are increasingly choosing destinations based on the quality of the courts as much as the quality of the hotel.  Industry reports point to a rise in destination-driven travel centred around sport, with tennis joining golf as one of the key activities inspiring holiday decisions. The growing popularity of racket sports has not gone unnoticed by the h...

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7Jun By Sports Tourism NewsNo Comments

Europe, Outdoor & Adventure, Trends, Trips & Experiences

Europe’s most affordable adventure travel destinations for 2026

Europe has never been short of adventure, from alpine ridges to the Adriatic sea, volcanic islands and forested mountain ranges. And, as internal data from sports travel insurance provider SportsCover Direct shows a 182% increase in adventure travel and Pinterest predicts “darecations” as the travel trend of 2026, it’s shaping up to be the summer of adventure.  But, as rising fuel costs and wider geopolitical uncertainty push up the cost of travel, affordability is becoming just as important as adrenaline. To help budget conscious thrill seekers plan their summer trips, SportsCover Direct has analysed popular European adventure destinations, ranking them on the cost of flights, accommodation, food and leisure to reveal the best value spots for affordable thrills this summer.  ...

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5Jun By Sports Tourism NewsNo Comments

Europe, Hotels & Resorts, Tennis & Padel, Trends

Tennis travel: Mouratoglou Tennis Center opens at Mandarin Oriental Bodrum

Mandarin Oriental, Bodrum has unveiled the opening of the Mouratoglou Tennis Center at the resort. The inauguration was attended by Patrick Mouratoglou, founder of the globally renowned Mouratoglou brand and one of the most influential figures in professional tennis.  Following an opening ceremony, a full programme of high-energy tennis and padel matches created a vibrant atmosphere. Turkish tennis icon İpek Soylu was among the guests, with figures such as Zeynep Tuğçe Bayat, Anıl Altan, Ece Sükan and Cansel Elçin, all coming together to share in the excitement of this event. And as the sun set over the Aegean Sea, the celebrations culminated in an exclusive gala dinner.  The Mouratoglou Tennis Center selected Mandarin Oriental, Bodrum to be its sole and long-term location ...

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5Jun By Sports Tourism NewsNo Comments

Sports Travel, Trends

‘Sportification’ of travel: how sports events have reshaped luxury tourism

A blockbuster calendar of global sporting events is set to fuel unprecedented travel demand in 2026 and beyond. From the Milano Cortina Winter Olympics and the Super Bowl in February to the FIFA World Cup across the United States, Canada and Mexico, and Formula 1’s highly anticipated debut in Madrid, major sporting spectacles will draw fans across continents.  As sport and luxury travel become increasingly intertwined, travellers are looking beyond the action on the field, court and track, seeking exclusive access, premium hospitality and once-in-a-lifetime experiences that transform major events into unforgettable journeys. According to luxury travel network Virtuoso, nearly one in seven travellers now cite sporting events as a key motivator for their travels, with a growing ap...

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3May By Sports Tourism NewsNo Comments

Hotels & Resorts, Trends

Luxury wellness tourism: Marriott International and Lefay confirm joint venture

Marriott International and the Leali family, founders of Lefay, have announced their plans to enter into a joint venture to bring the highly awarded luxury wellness hospitality brand Lefay into the Marriott portfolio.  This collaboration combines Lefay’s approach to holistic wellbeing with Marriott’s global scale, and the power of its award-winning Marriott Bonvoy loyalty platform. Lefay will be the first brand in Marriott’s portfolio dedicated exclusively to luxury wellness. Founded in Italy in 2006 by Domenico Alcide and Liliana Leali, Lefay is known for its immersive resorts in natural settings and its proprietary Lefay SPA Method, which blends scientific research with holistic wellness traditions. The brand’s philosophy centers on space, serenity, and sustainability and aims...

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28Mar By Sports Tourism NewsNo Comments

Europe, Hotels & Resorts, Tennis & Padel, Trends

Tennis travel: Rafa Nadal Tennis Center at Don Carlos Marbella

With the tennis season in full swing, players and fans alike are seeking destinations where they can enjoy their favourite sport.  In southern Spain, the five-star Don Carlos Marbella serves up a Mediterranean resort that is anchored by elite tennis. Set along the Costa del Sol, the property combines beachfront relaxation with structured, academy-level training.  At its core is Spain’s first Rafa Nadal Tennis Center, positioning the resort as a must-visit for sports travellers looking to sharpen their game while enjoying one of Europe’s most iconic coastal escapes. https://www.youtube.com/watch?v=Kg_-Sb5VAjA Rafa Nadal Tennis Center: a flagship for tennis tourism The defining feature of Don Carlos Marbella is its Rafa Nadal Tennis Center – the first of its kind in Spa...

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28Mar By Sports Tourism NewsNo Comments

Editor's Pick, Trends, Trips & Experiences

How ‘darecations’ are set to become a defining sports travel trend

The era of the “fly and flop” holiday may be losing ground as a new breed of experience-led travel takes off.  According to data from sports travel insurance provider SportsCover Direct, so-called “darecations” – trips centred around adrenaline, challenge and personal achievement – are rapidly reshaping the global sports tourism landscape.  The company reports a 182% increase in travellers purchasing sports travel insurance policies over the past two years, signalling a sharp rise in demand for active, risk-involving holidays. The trend is being mirrored across the wider travel sector, with Pinterest naming “darecations” as one of its top trends for 2026, alongside a 75% surge in searches for adventure tourism.  This shift aligns with the continued expansion of spor...

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