Sports Business

19Jun By Sports Tourism NewsNo Comments

Events, Sports Business, Sports Travel

The Open: 32,000 daily capacity confirmed for 149th championship

Up to 32,000 golf fans will be allowed to attend each day of The Open Championship. The 149th Open will be taking place from 15-18 July at The Royal St George’s Golf Club in Sandwich, Kent, England.  Last year’s event was postponed due to the Covid pandemic and there had been concerns over the capacity for the 2021 edition, Sky Sports reports. However, it has been confirmed that the championship will be included in the UK government’s “Events Research Programme”, which will enable a number of events to take place with higher capacities than present guidance permits. Of the 32,000 fans allowed each day, this will include existing ticket holders and hospitality guests who have already purchased tickets. Martin Slumbers, chief executive of The R&A, said: “We are pleased to now be ab...

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19Jun By Sports Tourism NewsNo Comments

Events, Sports Business

Video: ‘It’s a Wimbledon thing’ campaign pays tribute to tennis fans

With The Championships just around the corner, the All England Lawn Tennis Club (AELTC) has launched a new campaign - It’s a Wimbledon thing - to celebrate the “uniqueness of Wimbledon fandom”.  The campaign focuses on “the passion that goes beyond tennis”, AELTC said. “No matter where they are around the world, Wimbledon fans take the traditions for which our tournament is known and loved, and make them their own. This campaign is a tribute to them.” After being cancelled last year due to the pandemic, the 2021 Championships will start on 28 June and fans will be welcomed back to SW19.  AELTC chief executive Sally Bolton OBE said of the new It’s a Wimbledon thing campaign: “Last year’s cancellation provided a timely reminder of the immense passion that our fans have for Wimbledon...

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19Jun By Sports Tourism NewsNo Comments

Events, Sports Business

‘Women’s boxing has never been this good’: WBSS launch new tournament

World Boxing Super Series (WBSS) has announced its first ever tournament for women’s boxing.  The WBSS Women’s Super-Featherweight, the sixth edition and third season of WBSS since September 2017, will see one woman from one weight class raise the coveted Muhammad Ali Trophy.  Andreas Benz, CEO of WBSS, says the tournament will provide a “worthy stage” for the world’s top women boxers. He added: “In season one and two we delivered the best tournaments in men’s boxing, but it was always our dream to not only deliver the best tournament in men’s boxing but to prepare a worthy stage for women’s boxing and support these fantastic fighters, too. Now it’s time to realise it.  “It will be much more than the greatest women’s boxing tournament. We plan to strategically help to broaden...

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19Jun By Sports Tourism NewsNo Comments

Sports Business

Lions partner with British Airways for rugby tour of South Africa

British Airways has been named as the global airline partner of the 2021 Castle Lager Lions Series. The airline will fly the British & Irish Lions rugby squad to South Africa for the summer tour and both the Lions and Springboks will be carried across the country to matches by BA’s franchise partner, Comair.  The Lions play Japan at BT Murrayfield in Edinburgh on 26 June and a day later the 37-man squad will board a BA charter flight from the Scottish capital to Johannesburg. In South Africa the Lions will play five warm-up matches and then three Tests against the Springboks.  Sean Doyle, British Airways’ chairman and CEO, said: “We are honoured to be flying the British & Irish Lions to South Africa ahead of their tour. After a difficult year, we look forward to uniting the n...

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14Jun By Sports Tourism NewsNo Comments

Sports Business, Sports Travel

Sport + Travel interview: Holger Gassler, head of markets & events, Tirol Tourist Board

Holger Gassler is head of markets & events at the Tirol Tourist Board in Austria. He grew up in the Alpine village of Nassereith in the Tyrolean “Lake District”, right on the border to Bavaria. Travelling the world for Holger, continues to be a lifelong passion, in order to "learn about new cultures and gain new insights"; he has lived and worked in Chicago and Melbourne too. With nearly 20 years' experience under his belt with the Tirol Tourist Board and a passionate sportsman who hikes, mountain bikes, road cycles, swims, skis, ski-tours and dives, we are delighted he has found time to be our next interview guest. Here at Sports Tourism Media we love to cover anything related to Austria, one of Europe's great active, adventure and sports travel destinations and have found the ri...

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11Jun By Sports Tourism NewsNo Comments

Hotels & Resorts, Sports Business

Lionel Messi signs for Hard Rock International as a brand ambassador

Hard Rock International is 50-years-old this year and to celebrate its milestone anniversary the restaurant, entertainment and hospitality brand has announced a partnership deal with superstar footballer Lionel Messi. The Argentina and FC Barcelona forward has become a brand ambassador for five years - the first athlete to partner with Hard Rock.  “I am honoured to partner with such a renowned brand as Hard Rock, and even more so at this historic moment – its 50th anniversary!” Messi said. “Sports and music are an integral part of my life, a perfect combination between my profession and my leisure time. Uniting both is a great success, and I am very happy that they have counted on me for this special outcome. It is an honour to be the first athlete to partner with a brand who has a hist...

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23May By Sports Tourism NewsNo Comments

Sports Business

Valentin Popescu interview: an expert look at sports marketing in Romania

Valentin Popescu is the director of sports marketing for the Alexandrion Group. Alexandrion is a global producer of Spirits & Wines, with divisions and investments in the renewable energy, agricultural, tourism and real estate sectors. Under the stewardship of the founder and president Nawaf Salameh and his philanthropic pursuits, the company inaugurated the Alexandrion Foundation in 2003 which supports the Cultural, Creative and Sporting endeavours of Romanian nationals. Three major gala events have evolved under the patronage of the foundation: the ‘Constantin Brâncoveanu Awards Gala’, the ‘Matei Brâncoveanu Awards Gala’ and the ‘Alexandrion Trophies Awards Gala’. The latter supports and rewards sporting achievement at the highest level. Sports Tourism Media puts some questions to Ro...

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15May By Sports Tourism NewsNo Comments

Events, Sports Business

Chess & Company: newly launched sports agency will focus on chess talent and events

Whether you are a chess player or not, it is most likely you have watched or at least heard of Netflix’s hit show The Queen’s Gambit. Released in October last year, the series amassed a staggering 62 million viewers in its first 28 days  and set in motion a renewed passion for chess. In November The Guardian reported that the show, based on the 1983 novel by Walter Tevis, had “sparked a huge boom in people playing the game in the US and around the world". Similarly, Bloomberg also reported a “surging popularity of chess spurred on by the success of The Queen’s Gambit and this has has spilled over from retail to websites and streaming services, adding to the growth of chess content online during the pandemic”. Image: chessandcompany.com Following the huge success of the show it is ...

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3May By Sports Tourism NewsNo Comments

Sports Business, Sports Travel

Flying high: professional sport fuels trend towards private jet use

Whilst the majority of us were unable to travel further than our home office, elite athletes and professional sport continued behind closed doors in the past year, despite a series of lockdowns. To enable teams to do this in the safest and most efficient way, many have taken to the skies through private jet charters. Sports Tourism Media spoke to Clive Chalmers, VP Charter UK, at Air Partner to find out more about the rising demand in sports travel and overall trend pointing towards greater private jet travel from other industries too. Private jets have largely been the preserve of royalty, high-net-worth individuals, CEOs and superstars – but are you seeing new clients and demand especially from the sports sector and first-time users?   Over our 60 years in aviation we have worked w...

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3May By Sports Tourism NewsNo Comments

Sports Business, Sports Travel

£30m relaunch: Apes Hill in Barbados aims to become ‘the best golfing experience in the Caribbean’

A golf performance and teaching centre featuring a state-of-the-art Titleist Performance Institute (TPI), the first of its kind in the Caribbean, will open at Apes Hill Golf & Beach Club in Barbados in January 2022.  Utilising the latest technology and a science-based approach, Apes Hill's Golf Performance and Teaching Centre will evaluate every aspect of a player's game to perfect their swing and unlock their full potential. Apes Hill has worked with experts Dave Phillips and Tim Cutshall in designing and fitting the centre. Key features will include a specialised swing analysis teaching bay with a PuttView ball tracking green and an agnostic club fitting system with trackman technology. Currently undergoing a £30m renovation, Apes Hill Golf & Beach Club is relaunchin...

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5Apr By Sports Tourism NewsNo Comments

Events, Sports Business, Sports Travel

World Sports Tourism Congress: Catalonia event confirmed for November 2021

After being postponed in May last year, it has now been confirmed that the World Sports Tourism Congress is rescheduled for 25-26 November 2021. Organised by the World Tourism Organization (UNWTO) and the Catalan Tourist Board (Agència Catalana de Turisme), the event will be held in Lloret de Mar, Catalonia, Spain. In a statement on its website, the UNWTO said: “Sports tourism is one of the fastest growing sectors in tourism. More and more tourists are interested in sport activities during their trips whether sports are the main objective of travel or not. Sport events of various kinds and sizes attract tourists as participants or spectators and destinations try to add local flavours to them to distinguish themselves and provide authentic local experiences. Sports events can be a catalyst ...

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5Apr By Sports Tourism NewsNo Comments

Sports Business

Regeneration and sustainability the core messages of AdventureELEVATE Virtual Europe

By Ramy James Salameh On 24-25 March 2021 Sports Tourism Media attended a travel industry conference developed by the Adventure Travel Trade Association (ATTA) called ‘AdventureELEVATE Virtual Europe’. This powerful two-day conference brought together key players from the adventure travel community, both in Europe and further afield. It was billed as being "focused on moving the industry forward with a regenerative eye in order to build healthy and future-proof tourism".  Whilst Covid-19 continues to impact every part of our lives, it has also highlighted the fragility of our existence and environment, bringing into sharp focus our own communities, the need to support people within those communities and find innovative ways to protect, preserve and promote areas close to home an...

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23Mar By Sports Tourism NewsNo Comments

Sports Business, Venues & Stadiums

LaLiga and Rafa Nadal Academy sign three-year collaboration deal

Spanish football’s LaLiga and the Rafa Nadal Academy by Movistar have signed a collaboration agreement to share experience and knowledge and mutually reinforce the reputation of both brands nationally and internationally. The alliance, which covers the next three years, will see the football and tennis organisations offer two-way support and launch a series of joint projects and initiatives. Javier Tebas, LaLiga president, said: “Our alliance with the Rafa Nadal Academy by Movistar represents another step forward in our bid to expand the world of sport. Rafa and his team will help to promote the values that are fundamental to us and to give even greater visibility to the LaLiga brand.” Men’s tennis world No.3 Rafa Nadal added: “Since we opened the Academy in 2016, we’ve grown consist...

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13Mar By Sports Tourism NewsNo Comments

Sports Business, Sports Travel

African Sports Tourism Week to stage sports tourism masterclass in Nigeria

African Sports Tourism Week, the premier pan-African sports travel trade event, will be staging a sports tourism masterclass from 21-24 April 2021 in Nigeria. Taking place at Ibom Icon Hotel & Golf Resorts in Uyo, the masterclass will attract delegates from sports commissions, ministries and associations as well as tourism boards and ministries. Organisers of the event said: “The masterclass was conceived out of the concern for how opportunities in sporting events, especially, aren’t being maximised, because sports and tourism have always stood aloof to each other, in Nigeria.”  Held under a theme of "Understanding How Collaboration between Sport and Tourism Works, for Socioeconomic Benefits To Destinations", the event will seek to address strategies, framework for collab...

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2Mar By Sports Tourism NewsNo Comments

Events, Sports Business

Women’s Rugby World Cup set to be postponed until 2022

World Rugby has recommended the postponement of the 2021 Rugby World Cup until next year due to the ongoing Covid-19 pandemic.  The women’s international rugby union event was due to take place in New Zealand in September and October. The recommendation will be considered by the Rugby World Cup Board and World Rugby Executive Committee on 8 March and 9 March respectively. In a statement World Rugby said: “While appreciating the recommendation is extremely disappointing for teams and fans, it has their interests at heart, and gives the tournament the best opportunity to be all it can be for them, all New Zealanders and the global rugby family. “The recommendation is based on the evolution of the uncertain and challenging global Covid-19 landscape. It has become clear in recent disc...

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2Mar By Sports Tourism NewsNo Comments

Events, Sports Business, Sports Travel

World Surf League and Rip Curl announce deal for new Rip Curl WSL Finals

The World Surf League (WSL) and Rip Curl have announced a three-year partnership of the Rip Curl WSL Finals - the new one-day competition that will decide the men’s and women’s world surfing champions.  The inaugural Rip Curl WSL Finals will take place in San Clemente, California at Lower Trestles. At the conclusion of the regular season, the top five men and top five women on the Championship Tour (CT) rankings will head to Orange County for this one-day, winner-take-all shot at the world title. The Rip Curl WSL Finals waiting period will run from 8-17 September 2021, a choice time of year for solid Southern Hemisphere swells to light up the cobblestone point. “I am a huge fan of the decision for the new CT format, it’s like multiple games throughout the year,” said Tyler Wright, tw...

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28Feb By Sports Tourism NewsNo Comments

Sports Business, Sports Travel

England’s roadmap out of lockdown: key dates for sport, travel and major events

Prime Minister Boris Johnson has announced the roadmap to "cautiously" ease lockdown restrictions in England and confirmed key dates for sport, travel, events and outdoor activities.  Speaking in Parliament on 22 February, Johnson said the roadmap outlines four steps for easing restrictions and before proceeding to the next level, the government will examine the data to assess the impact of previous steps. From 29 March outdoor sport facilities will reopen and from 12 April self-contained holiday accommodation, outdoor attractions, indoor sports and leisure facilities are permitted. From 17 May the remaining holiday accommodation and indoor areas of hospitality venues can reopen. While from 21 June it is hoped all legal limits on social contact can be removed and capacity crowds can ...

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27Feb By Sports Tourism NewsNo Comments

Events, Sports Business

Icons of F1: online auction of rare collectibles to start on 1 March

A new “Icons of F1” online auction will begin on 1 March featuring some extremely rare Formula 1 collectables and more than 50 items celebrating 15 world champions. Organised by F1 Authentics, the official online F1 memorabilia store, the auction includes a pair of signed Ferrari race boots from seven-time world champion Michael Schumacher; a 1994 replica of three-time world champion Ayrton Senna’s Williams race suit; a trophy belonging to two-time world champion Jim Clark; as well as race-used bodywork and vintage photographs signed by a selection of F1 legends from over the decades.  Philip Danglidis, commercial director at The Memento Group, operator of F1 Authentics, said: “This is one of our most prestigious and exciting auctions to date on F1 Authentics, with some of the rarest...

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27Feb By Sports Tourism NewsNo Comments

Events, Sports Business

IOC selects Brisbane as preferred host of the 2032 Olympic Games

Brisbane is in pole position to host the 2032 Olympic Games after the International Olympic Committee (IOC) invited the Australian city to enter “detailed discussions” for the mega-event.  Following the recommendation of the Future Host Commission for the Games, the IOC Executive Board will enter into a “targeted dialogue” with the Brisbane 2032 Committee and the Australian Olympic Committee (AOC) about their potential to host the Olympic Games 2032. The IOC said the decision to advance the process “was taken at this particular moment, given the uncertainty the world is facing right now”. A statement said: “This uncertainty is expected to continue even after the Covid-19 health crisis is over. The IOC is considering seizing the momentum offered by the excellent project of Brisbane 20...

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27Feb By Sports Tourism NewsNo Comments

Events, Sports Business

PDC Unibet Premier League darts: 2021 opening dates and 2022 schedule confirmed

The Professional Darts Corporation (PDC) has issued an update on the delayed 2021 Unibet Premier League season.  Traditionally, the ten-player tournament takes place at some of the UK’s biggest arenas and in 2021 it was also planned to visit Dublin, Rotterdam and Berlin on a 17-night tour. However, due to the pandemic and restrictions for indoor events, the PDC has confirmed that the opening phase this year will now be held behind closed doors at the Marshall Arena in Milton Keynes. In a statement the PDC said: “The first half of the season will see the ten players face each other once across nine nights from 5-9 April and 19-22 April, before the bottom two players in the league table are eliminated following Judgement Night.  “A further seven league nights will then ...

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