Sports Business

15Feb By Sports Tourism NewsNo Comments

Events, Sports Business

#ILOVEUNITED: Man Utd to host global live virtual fan event for Chelsea clash

#ILOVEUNITED, Manchester United’s live virtual fan event, is going global for the Premier League fixture against Chelsea on 28 February and it will have a huge focus on the USA.  The latest edition of the event - which will be streamed worldwide across United’s website, app, MUTV channel, Facebook and YouTube platforms - will feature bespoke content aimed at the club’s fanbase in the US and include exclusive behind-the-scenes access and insight into the first team. The 90-minute pre-match programme will be hosted by MUTV presenter Mark Sullivan, who will be joined at Old Trafford by co-host and NFL legend Osi Umenyiora, and live from Los Angeles by Lord of The Rings actor Dominic Monaghan. Both lifelong fans of the club, they will be sharing their best United memories and pre-match a...

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14Feb By Sports Tourism NewsNo Comments

Events, Sports Business

Beijing 2022: IOC marks one-year countdown to next Winter Olympics

To mark one year until the start of the Beijing 2022 Winter Olympics, the International Olympic Committee (IOC) has shone the spotlight on the athletes preparing for next year’s games.   Formally inviting the National Olympic Committees (NOC) and their winter sports athletes to participate in the 2022 mega-event, IOC president Thomas Bach said: “One year from now, Beijing will write history as the first city ever to host both the summer and winter editions of the Olympic Games. These games will connect the Chinese people with the world.  “Having seen how China is overcoming the coronavirus crisis, we are very confident that our Chinese hosts will ensure safe and secure Olympic Games in full cooperation with the IOC. “Every time that I have visited China, I am so impressed by the e...

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13Feb By Sports Tourism NewsNo Comments

Sports Business

Sport Liverpool board is created to oversee major events push

Liverpool is famous for its music, history and culture, but for many visitors it is sport and in particular football that is the real heartbeat of the north-west English city.   Home to two Premier League clubs, major stadia and arenas, Liverpool’s standing as a sporting destination has grown with events such as the Grand National horse race at Aintree and the Rock ‘n’ Roll Marathon series. Liverpool will also host Rugby League World Cup 2021 fixtures at Anfield and the M&S Bank Arena while next year the World Artistic Gymnastics Championships will be held in the city.  Major sporting events are such a key driver for business and tourism that the city’s destination marketing organisation, Marketing Liverpool, has recently launched the Sport Liverpool board.  Cha...

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24Jan By Sports Tourism NewsNo Comments

Events, Sports Business

February 2021 sports business industry events and conferences

With the Covid-19 pandemic still affecting meetings, incentives, conferences and exhibitions (MICE), virtually all sports business industry events in early 2021 will be held online.  February kicks off with the Golf Industry Show, Global Sports Week and ISPO Munich taking place in the first week of the month.  Other #SportsBiz events in February include the National Sports Forum Virtual Winter Summit, Women in Sport Digital Conference and fourth Japan Sports Week.  Related articles February 2021 sports events: what’s on the month’s sporting calendar?Sports business 2021 calendar: industry events and conferences2021 sports events calendar: month-by-month guideSport + Travel Magazine: sign up for the free monthly digital publication February 2021 sports business...

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1Jan By Sports Tourism NewsNo Comments

Sports Business

The Sports Tourism Blog: how to reach fans with ‘experiential’ sports marketing

During the MICE expo IBTM World Virtual 2020, Sports Tourism Media had the chance to listen to an interesting presentation by Juli Ferré Nadal, principal of Thinking Heads Sports. The talk focused on building a distinctive and exciting brand experience in the context of a sport event; establishing an emotional connection with fans and potential customers; and to assess how digital fits into an 'experiential' sports marketing campaign.  During the Covid-19 pandemic and various lockdowns in 2020, one area which left a big hole in our lives was when elite sports competitions were cancelled and there was no chance to be a spectator in a stadium or even to view on TV. We all came to realise just how important sport is and its ability to generate much emotion. When the English Premie...

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21Oct By Sports Tourism NewsNo Comments

Events, Sports Business

‘Events. Reimagined’: business events campaign launched by VisitBritain

VisitBritain is urging event organisers to innovate and “reimagine the future” as the sector looks to recover from the fallout of the Covid-19 pandemic. The UK’s £84bn events and MICE industry has been one of the hardest hit sectors by the coronavirus, with many venues still closed and conferences and exhibitions postponed or cancelled.  As part of its international hosted buyer partnership with The Meetings Show, the VisitBritain tourism agency has launched a new business events campaign - "Events. Reimagined". The aim of the campaign is to “reboot, refresh and reimagine” future events in the UK.     In a statement, VisitBritain said: “With such enormous upheaval recently, the events industry will see innovation and change unlike ever before. The new ‘Reimagine’ campaign is to he...

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13Oct By Sports Tourism NewsNo Comments

Events, Hotels & Resorts, Sports Business, Trips & Experiences, Venues & Stadiums

F1 Portuguese Grand Prix: motorsport fans get revved up for Algarve race

Motorsport fans could witness history at the next Formula 1 grand prix when it descends on the beautiful southern shoreline of the Algarve later this month.  Having equalled Michael Schumacher’s all-time record of 91 F1 victories by winning the Eifel GP at the Nürburgring, Lewis Hamilton could go one better with a win in Portugal and write a new chapter in the sport.  For that reason motorsport fans will be even more eager to say “I was there” if indeed Hamilton takes the checkered flag on 25 October.   This year the 2020 Portuguese GP takes place over 66 laps of the 4.684-kilometre Autodromo Internacional do Algarve in Portimão.  João Fernandes, president of Algarve Tourism, said: “Formula 1 has been absent from Portugal for 24 years and it is a presti...

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12Oct By Sports Tourism NewsNo Comments

Sports Business

Scottish Golf Tourism Week: 2020 event postponed and new dates announced for 2021

The fifth edition of Scottish Golf Tourism Week, which was due to take place in November, has now been postponed until 2021. This year’s event had been scheduled for 5-11 November, but the Covid-19 pandemic has forced organisers to amend their plans. The event at the Fairmont St Andrews will now take place from 30 March to 1 April 2021.  A statement read: “Following consultation with international tour operators faced with little prospect of being able to travel to Scotland, organisers have sought to postpone the event. The good news for the Scottish golf tourism industry is that new dates have now been announced with Scottish Golf Tourism Week now returning at the start of the 2021 golf season.” Tom Lovering, commercial director at PSP Media Group, added: “Scottish Golf Tour...

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11Oct By Sports Tourism NewsNo Comments

Destination Guides, Events, Sports Business

Racing League: 2021 meeting dates and how it works

Championship Horse Racing has confirmed that the inaugural season of the Racing League will begin in July 2021. Held over six consecutive Thursday evenings, the new flat racing competition will be contested at four of the UK’s leading racecourses - Doncaster, Lingfield Park, Newcastle and Royal Windsor. Racing League 2021 race days  Race Day 1: Newcastle – 29 July Race Day 2: Doncaster – 5 August Race Day 3: Lingfield Park – 12 August Race Day 4: Royal Windsor – 19 August Race Day 5: Lingfield Park – 26 August Race Day 6: Newcastle – 2 September Race Distances Each meeting will have six races over the following distances: 5 furlongs 6 furlongs 7 furlongs 8 furlongs – 1-mile race 10 furlongs – 1 and ¼ mile race 12 furlongs – 1 and ½ mile race The format will...

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5Oct By Sports Tourism NewsNo Comments

Europe, Hotels & Resorts, Sports Business, Trips & Experiences, Wellness & Fitness

Sport + Travel interview: Dinah Josephs, group fitness manager at The Campus, Quinta do Lago, Portugal

The wellness and activity holiday trend has been evolving rapidly over recent years. Right now there has never been a greater need for vacations which enhance your mental and physical needs, and Dinah Josephs, group fitness manager at The Campus, Quinta do Lago, Portugal is at the forefront of facilitating that trend. She has nearly two decades of experience under her belt as an international health, fitness and wellbeing lifestyle professional and consultant, in a range of sports environments. Dinah specialises in yoga practise, personal training, group fitness training, healthy eating, nutritional advice and guidance and natural health using a holistic approach to wellbeing. As for The Campus, Dinah cannot speak highly enough (and without bias) about her place of work. So read on...

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4Oct By Sports Tourism NewsNo Comments

Sports Business

Sport Events Congress 2021: Sport Tourism Canada aims to ‘bounce back’ in Ottawa

Sport Tourism Canada has announced the dates and host cities for the next four editions of its popular Sport Events Congress (SEC).  After the disappointment of having to cancel in 2020, Sport Tourism Canada is aiming to “bounce back” in the nation's capital when SEC21 is held at The Westin Ottawa in Ottawa from 7-8 April. The hybrid event will also feature “SEC Virtually” on 9 April.   SEC, a three-day interactive and educational event, has previously attracted more than 400 attendees. Delegates include sport organisations, event rights holders, destination tourism professionals, event suppliers, event management firms and hoteliers. Newsletter: sign up for updates from Sports Tourism Media 2021 #SportsBiz events and conferences https://www.youtube.com/watch...

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30Sep By Sports Tourism NewsNo Comments

Sports Business, Venues & Stadiums

Sport + Travel interview: Marco Koch – Olympic elite swimmer

It is not often you have the chance to pose questions to a European and World Champion swimmer, who is the former world record holder in the 200 meter breaststroke (short course). So here at Sports Tourism Media we are both excited and delighted to introduce Marco Koch, a German competitive swimmer, specialising in breaststroke events who has competed at the 2012 & 2016 Summer Olympics and took gold at the 2015 World Aquatics Championships in Kazan, Russia. Marco says "I'm in my comfort zone in the water as swimming is my passion. I enjoy every second. The water unfolds my full potential. It carries and leads me. Water gives me a great feeling." (marco-koch.org, 20 Jan 2018). We are grateful Marco has taken time out of a gruelling training regime to answer our questions… Newsletter:...

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26Sep By Sports Tourism NewsNo Comments

Sports Business, Sports Travel

An £84bn industry in crisis: surely jobs in events and MICE are ‘viable’?

In September the Chancellor of the Exchequer Rishi Sunak outlined the UK government’s “Winter Economy Plan” which will see the furlough scheme replaced and more support given to sectors hit hard by the impact of the Covid-19 pandemic.  While Sunak unveiled the new Job Support Scheme, which will launch on 1 November for six months, he also announced plans for business loans, VAT cuts and help for the self-employed.  The Treasury also said the new scheme will protect “viable jobs” in companies who are “facing lower demand over the winter months due to coronavirus”. So which jobs are deemed as “viable”. It’s a question many professionals across the UK are seeking answers for. Sky News business presenter Ian King asks: which are the workers who are most at risk of losing ...

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23Sep By Sports Tourism NewsNo Comments

Sports Business

Sport + Travel interview: Martina Jamnig – director, Austrian National Tourist Office UK

Martina Jamnig is the director of the Austrian National Tourist Office UK, promoting a country which she describes as a "playground for sport". Originating from Austria’s sunshine state Carinthia, which borders with Italy and Slovenia, adventure sport is in her blood, as is football. As a season ticket holder at Arsenal FC, she plans vacations around the team's playing schedule and has travelled far and wide following the Gunners. Her two main passions, sport and travel, have been a consistent thread throughout her life, both personally and professionally. Examples of this include having worked as a project executive, in close collaboration with Uefa, for the Euro 2008 football championship. She also volunteered at the 2012 London Olympics and Paralympics, where she worked with foo...

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10Sep By Sports Tourism NewsNo Comments

Sports Business

Sport + Travel Interview: Nicola Checcarelli, an Umbrian elite cyclist

Nicola Checcarelli started cycling as a child, rising to an elite category within the sport whilst competing in Tuscany. He counts himself as extremely lucky to have made cycling, not only his job but his pastime making him a long-time advocate of sports travel to the region. Since 2004, he has covered various journalistic roles, for example, with the Periodical Publishing Company, publisher of the specialized magazines Bicisport, Cicloturismo and Mtb Magazine. This has allowed him to focus on the Umbrian Region, with specific emphasis on the promotion of cycling tourism. He has also worked in specialized cycling shops. He now continues to compete at an amateur level, dealing with bio-mechanics and is also the editor for the online magazine BiciDaStrada.it. As you will continue to rea...

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1Sep By Sports Tourism NewsNo Comments

Hotels & Resorts, Sports Travel, Trips & Experiences, Venues & Stadiums

‘Escapade Living’ brings motorsport to your living room window

It is somewhat of an understatement to say that 2020 has been and continues to be a year of seismic changes. The pandemic changed the world as we know it and whilst much pain – mental, physical and economic – continues to affect our lives, it has catalysed the need to for adaptability, innovation and resilience, especially within all areas of the travel sector. Clearly the travel industry that emerges at the end of this year will be very different from the one that entered it. But one thing the pandemic has turbocharged is the growing trend for ‘experiential travel’. Experiential travel – in which the traveller immerses themselves in a destination rather than superficially seeing it – is now coming of age in double time. The sports travel sector is of course at the very forefront...

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17Aug By Sports Tourism NewsNo Comments

Events, Sports Business

Sailing: next edition of The Ocean Race to start in Alicante in October 2022

The Ocean Race organisers have confirmed that the next edition of the event will start from Alicante, Spain, in October 2022 and finish in Genova, Italy, in the summer of 2023.  For the first time in its history, further event dates have also been confirmed through the next 10 years and a feasibility study is currently underway for a European race to take place in the summer of 2021.  The change to the start date for the next edition of the round the world race follows a strategic planning process and consultations with stakeholders to determine the best path forward in a sporting landscape impacted by Covid-19.  Newsletter: sign up for updates from Sports Tourism Media Richard Brisius, race chairman, said: “Since 1973, The Ocean Race has been one of the toughest challenges in sport. Win...

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11Aug By Sports Tourism NewsNo Comments

Sports Business

Sport + Travel interview: Pip Hare – British single-handed ocean racing sailor

At 12:02 GMT on the 8th Nov 2020, 34 competitors of the Vendée Globe race, will sail non-stop, unassisted, single handed around the world via three capes and three oceans in an effort to complete one of the most demanding and prestigious events within the sailing and sporting calendar. Pip Hare is one of those competitors; a British single-handed ocean racing sailor, journalist, coach and inspirational speaker. With 2 world-first endurance records to her name, the winner of multiple international yacht races, and 20 years of experience in ocean racing, Pip will be taking part in this year’s iconic Vendée Globe – the world’s toughest single-handed yacht race - with the ambition of breaking the current female record. Sports Tourism Media wishes Pip good luck on this treme...

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3Aug By Sports Tourism NewsNo Comments

Sports Business

Sport + Travel interview: Riyad Ayyoub of the Royal Jordanian Falcons National Aerobatic Team

If you look into the skies above Jordan’s Red Sea resort of Aqaba you may well catch a glimpse of ‘The Royal Jordanian Falcons National Aerobatics Team’. Founded and established in 1976 at the behest of his Majesty the late King Hussein Bin Talal, himself an accomplished pilot. Soon after their formation, Riyad Ayyoub now the General Manager of the team, joined the Falcons back in 1985. Not only has he been part of their journey ever since, he has also witnessed the growth in tourism to this region of Jordan and certainly the realisation of its Sport Tourism potential. To view the current RJ Falcons team please go to https://rjfalcons.com/rjf-team/ Newsletter: sign up for updates from Sports Tourism Media What was your most memorable sporting holiday and why? I learnt to wate...

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29Jul By Sports Tourism NewsNo Comments

Sports Business

Sport + Travel interview: Angelita Teo – IOC’s Director of the Foundation for Culture and Heritage (OFCH)

Sports Tourism Media visited ‘The Olympic Museum’ (TOM) last summer to relive the greatest moments in Olympic history and to discover a truly unique cultural and sporting resource. Thus, we are delighted to interview Angelita Teo, who joined the International Olympic Committee (IOC) as the Director of the Foundation for Culture and Heritage (OFCH) in October of 2019. She brings with her a wealth of expertise and influence in the cultural sector from Singapore, as their former Senior Director of the National Heritage Board (NHB) of Singapore and Director of the National Museum of Singapore (NMS). See how sport, travel and culture continue to impact on Angelita's lifestyle... Newsletter: sign up for updates from Sports Tourism Media https://www.instagram.com/p/CCRa2kgn9CY What was...

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