Founding the esports ecosystem in Iceland
Sports Tourism Media jumped at the opportunity to interview Ólafur Steinarsson, founder of the Icelandic Esports Association. He has built the country’s esports industry from scratch in a sustainable and progressive way and Iceland has now become a global stage for world renowned esports events. This has been instrumental to Meet in Reykjavik’s growth strategy of attracting large scale global events to Iceland’s capital city.
How do you aim to build esports sustainably, when your goal is for Iceland to be a top-five esports nation by 2025?When we talk about building a sustainable esports ecosystem in Iceland, we mean that it is self-sustained from a revenue standpoint and is able to generate talent and populate the local ecosystem with players willing and able to compete at the top...




















