Hong Kong has strengthened its position as a global sports tourism destination with the launch of the CR7 Life Museum, the first of its kind in Asia dedicated to football legend Cristiano Ronaldo.
Located within the K11 Art & Cultural Centre, this immersive, state-of-the-art attraction offers visitors a unique window into the career and life of one of the greatest players in football history. Elevating Hong Kong’s sports tourism portfolio, the museum features Ronaldo’s most iconic memorabilia, from match-worn kits and golden boots to his impressive trophy collection, alongside immersive storytelling and interactive exhibits. Visitors can trace Ronaldo’s journey from his early days in Madeira to his global superstardom – a powerful narrative that appeals to both sports enthusiasts and aspiring athletes.
Designed as a destination experience, the CR7 Life Museum blends culture, sport and entertainment, offering guided tours, photo opportunities, and life-sized installations that bring fans closer to Ronaldo’s remarkable career. It positions Hong Kong as the only place in Asia where fans can explore the personal legacy of a global sports icon in such detail.
Enhancing the offering, two flagship CR7 stores – located in Tsim Sha Tsui and on Hong Kong Island – provide more than 3,000 sq. ft of exclusive merchandise and signed memorabilia. Premium packages, including guided museum tours, cocktails, limited-edition merch, and entry into prize draws, make it an attractive option for sports travellers seeking more than a standard tourist experience.
With its world-first attractions and global football appeal, the CR7 Life Museum not only diversifies Hong Kong’s tourism landscape but also helps position the city as Asia’s emerging hub for sports-led cultural experiences.
See more at cristianoronaldo.com and discoverhongkong.com