LEVEL UP Sports Tech Innovation Expo Dubai

LEVEL UP, a first-of-its-kind Sports Tech Innovation Expo created in partnership between the Dubai Sports Council (DSC) and Global MICE Organisation Limited (GMOLx), will take place from 27-29 November 2025 at Dubai Harbour.

Designed to convene more than 10,000 attendees from around the world, the expo will unite a powerful mix of athletes, sports federations, startups, investors, brands, innovators, media and celebrity personalities. The event aims to accelerate innovation, strengthen industry collaboration and reinforce Dubai’s global standing as a premier hub for sports, entertainment and technology.

With the Middle East and Africa sports tech market projected to reach US$3.3 billion by 2030, Dubai offers a strategic gateway into this fast-growing sector. The emirate’s sports industry currently contributes around US$2.5 billion annually to its economy, fuelled by world-class infrastructure, high-profile events, ambitious national strategies and an active entrepreneurial ecosystem.

LEVEL UP will showcase groundbreaking technologies advancing both elite performance and fan experience. Visitors will explore innovation across AI-powered analytics, performance wearables, immersive fan engagement, esports and gaming, smart stadium infrastructure, training and rehabilitation tech, security solutions, and media broadcasting. The Expo will highlight both major and emerging sports, from football, Formula 1, cricket and tennis to horse racing, swimming, extreme sports and esports, showcasing the future of how sports are played, managed and experienced.

Across three days, participants can expect an immersive schedule featuring keynotes, panel discussions, live demos, interactive showcases, brand activations and celebrity meet-and-greets. LEVEL UP will also engage the community through side events and sports competitions including padel, street football and basketball, encouraging participation from residents and corporate teams. A prestigious awards ceremony will honour industry pioneers and startups reshaping global sports innovation.

With its mission to connect the sports tech value chain and open doors to regional opportunity, LEVEL UP invites local and international organisations to take part. The Expo offers a pivotal platform to network with decision-makers, unveil innovation and shape the next era of sports technology on a truly global stage.

See more at levelupsportstech.com