Indoor adventure and sports-lifestyle destination company URWLD (‘Your World’) has confirmed that its first Middle East venue will be in Riyadh, Saudi Arabia. The announcement was made at the inaugural TOURISE Summit held in Saudi’s capital city from 11-13 November 2025.
Boasting more than a dozen adventure sports and experiences in one indoor facility, URWLD combines elevated hospitality with lifestyle-inspired food and drink experiences, appealing to both adventure-seeking participants and non-participants alike. For the past two years URWLD has been working closely with key government stakeholders in Saudi Arabia, including, among others, the Ministry of Investment (MISA) and the General Entertainment Authority (GEA).
Set to open ahead of 2030, Riyadh marks the first step in URWLD’s anticipated multi-site, multi-format platform across the Kingdom, with facilities planned in other key cities and locations, such as Jeddah, likely to follow. Acting as a “first step” for many, URWLD Riyadh will offer access to adventure sports like indoor surfing, scuba diving, climbing, bouldering and archery, alongside some of Saudi Arabia’s first indoor ice climbing, canyoning-coasteering and caving facilities, catering to beginners, enthusiasts, elite users and spectators alike.
Chef-inspired food, beverage and hospitality concepts – all with a strong local influence – will be integrated and enjoy views of the activities. Complementing the guest experience will be wellness studios, retail shops, private event spaces and an array of programming, including specialised content and live events throughout the year and highly immersive virtual reality experiences.
Kevin Bacon, URWLD’s co-founder and group CEO, said: “With consumers leading healthier lifestyles, broadening their horizons and seeking more immersive, interactive experiences, URWLD truly believes the next 20 years will represent ‘the active age’. We are proud to be establishing the Middle East’s first URWLD in Riyadh, Saudi Arabia, and are committed to playing our part, within the Kingdom’s incredibly exciting and fast-growing sporting-entertainment landscape, to deliver exceptional experiences and offer new and exciting pathways for people to be active in a fun and inspiring way.”
Embracing hospitality- and technology-led approaches, URWLD Riyadh expects to create more than 500 full- and part-time jobs, as well as becoming a host venue for all manner of events, competitions, tournaments and festivals, including corporate away-days and conference type activities.
Justin Beavis, founder and chief development and commercial officer at Urban Legacies and URWLD, added: “URWLD’s entire business is fundamentally centred around people discovering themselves, encouraging them to try something new, find a new hobby or interest, while hopefully building skills, abilities and confidences, and, most importantly, meeting others and creating community. We look forward to URWLD playing a small part in creating a thriving active leisure market across Saudi Arabia.”
For more information see urwld.com
