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Beijing 2022: IOC marks one-year countdown to next Winter Olympics
Events, Sports Business

Beijing 2022: IOC marks one-year countdown to next Winter Olympics

To mark one year until the start of the Beijing 2022 Winter Olympics, the International Olympic Committee (IOC) has shone the spotlight on the athletes preparing for next year’s games.   Formally inviting the National Olympic Committees (NOC) and their winter sports athletes to participate in the 2022 mega-event, IOC president Thomas Bach said: “One year from now, Beijing will write history as the first city ever to host both the summer and winter editions of the Olympic Games. These games will connect the Chinese people with the world.  “Having seen how China is overcoming the coronavirus crisis, we are very confident that our Chinese hosts will ensure safe and secure Olympic Games in full cooperation with the IOC. “Every time that I have visited China, I am so impressed by the e...
Sport Liverpool board is created to oversee major events push
Sports Business

Sport Liverpool board is created to oversee major events push

Liverpool is famous for its music, history and culture, but for many visitors it is sport and in particular football that is the real heartbeat of the north-west English city.   Home to two Premier League clubs, major stadia and arenas, Liverpool’s standing as a sporting destination has grown with events such as the Grand National horse race at Aintree and the Rock ‘n’ Roll Marathon series. Liverpool will also host Rugby League World Cup 2021 fixtures at Anfield and the M&S Bank Arena while next year the World Artistic Gymnastics Championships will be held in the city.  Major sporting events are such a key driver for business and tourism that the city’s destination marketing organisation, Marketing Liverpool, has recently launched the Sport Liverpool board.  Cha...
European Tour golf 2021 schedule: tournaments, majors and big events
Events, Guides, Sports Travel

European Tour golf 2021 schedule: tournaments, majors and big events

After a stop-start year in 2020, the European Tour is looking forward to an action-packed 2021 for men’s golf.  Announcing the 2021 calendar, the European Tour confirmed a minimum of 42 tournaments in 24 countries and 18 returning tournaments which were postponed or cancelled in 2020 due to Covid-19.  As well as the regular Race to Dubai events, the 2021 season will also include four Rolex Series tournaments, the four majors, WGCs, Olympics and Ryder Cup. The 2021 campaign will conclude with the DP World Tour Championship at Jumeirah Golf Estates in Dubai from 18-21 November. Keith Pelley, chief executive of the European Tour, said: “There is no question that the challenge of reshaping our 2020 season in many ways informed our approach to 2021. One of the key learnings w...
What is Europe’s oldest marathon?
Events, Sports Travel

What is Europe’s oldest marathon?

I suspect the majority of even seasoned marathon runners would think London, Paris or Berlin to be the oldest marathon in Europe, making the answer even more intriguing. In fact Slovakia’s second largest city Kosice holds this accolade; so how did this come about? Ramy James Salameh finds out... In 2024 the Kosice Peace Marathon will celebrate its 100th anniversary, a milestone that Cassovians are extremely proud of. The marathon is the headline act for a city where sport is part of the very fabric and feeds into a truly diverse range of sporting experiences. The International Peace Marathon was inaugurated in 1924 and really is the torch bearer for sport in this fascinating city, and has given rise to many more sporting activities, clubs and titles. Kosice was awarded the status of ...
February 2021 sports events: what’s on the month’s sporting calendar?
Events, Guides, Sports Travel

February 2021 sports events: what’s on the month’s sporting calendar?

The sporting year ramps up in February with many major sports events on the calendar. They don’t come much bigger than the NFL Super Bowl which takes place on Sunday 7 February at the Raymond James Stadium in Tampa Bay, Florida. See an event guide to Super Bowl LV here. Other major sporting events in the second month of 2021 include the Australian Open tennis grand slam in Melbourne, the Fifa Club World Cup in Qatar and the opening three rounds of the Six Nations rugby union championship.  Here we look at the big sporting events taking place in February 2021. Main image credit: raymondjamesstadium.com Related articles 2021 UK and global major sports events: month-by-month calendar2021 sports business events and conferencesSix Nations 2021: fixtures, venues and times ...
February 2021 sports business industry events and conferences
Events, Sports Business

February 2021 sports business industry events and conferences

With the Covid-19 pandemic still affecting meetings, incentives, conferences and exhibitions (MICE), virtually all sports business industry events in early 2021 will be held online.  February kicks off with the Golf Industry Show, Global Sports Week and ISPO Munich taking place in the first week of the month.  Other #SportsBiz events in February include the National Sports Forum Virtual Winter Summit, Women in Sport Digital Conference and fourth Japan Sports Week.  Related articles February 2021 sports events: what’s on the month’s sporting calendar?Sports business 2021 calendar: industry events and conferences2021 sports events calendar: month-by-month guideSport + Travel Magazine: sign up for the free monthly digital publication February 2021 sports business...
A guide to… NFL Super Bowl LV
Events, Guides, Sports Travel

A guide to… NFL Super Bowl LV

A sports event guide to... NFL SUPER BOWL LV Tampa Bay in Florida will have the sporting world’s spotlight shining on it when the NFL’s showpiece event, the Super Bowl, is held at Raymond James Stadium on Sunday 7 February. Home of the Tampa Bay Buccaneers, the stadium usually has a capacity of 65,890. However, due to the Covid-19 pandemic, the attendance has been limited to only 22,000 spectators. Of the 22,000, the NFL says 7,500 will be vaccinated health care workers who are invited as guests to “thank and honour them for their continued extraordinary service during the pandemic”. After the completion of the NFC and AFC conference championship matches, it’s the Buccaneers and reigning champions Kansas City Chiefs who will play in Super Bowl LV. Tom Brady’s Bucs will be aiming to wi...
The Sports Tourism Blog: how to reach fans with ‘experiential’ sports marketing
Sports Business

The Sports Tourism Blog: how to reach fans with ‘experiential’ sports marketing

During the MICE expo IBTM World Virtual 2020, Sports Tourism Media had the chance to listen to an interesting presentation by Juli Ferré Nadal, principal of Thinking Heads Sports. The talk focused on building a distinctive and exciting brand experience in the context of a sport event; establishing an emotional connection with fans and potential customers; and to assess how digital fits into an 'experiential' sports marketing campaign.  During the Covid-19 pandemic and various lockdowns in 2020, one area which left a big hole in our lives was when elite sports competitions were cancelled and there was no chance to be a spectator in a stadium or even to view on TV. We all came to realise just how important sport is and its ability to generate much emotion. When the English Premie...
Dominican Republic golf travel guide: best golf courses and resorts
Guides, Holidays & Trips

Dominican Republic golf travel guide: best golf courses and resorts

With 30 top-class golf courses the Dominican Republic is regularly dubbed the “golfing capital of Latin America and the Caribbean”.   Some of the industry’s top architects and designers - including Jack Nicklaus, Robert Trent Jones Sr, Gary Player and Tom Fazio - have built golf courses in the Caribbean nation. Named Latin America and the Caribbean golf destination of the year by the International Association of Golf Tour Operators (IAGTO) in 2019, the Dominican Republic welcomes more than 200,000 golf tourists every year. Golf tourism and events generate an economic impact of almost €300m (£251m) on an annual basis.  While the courses are open year-round, the best time to play is from December to March when the weather is a little cooler and less humid. There is a benefit to playing in...
Great Lakes USA golf guide | Ryder Cup 2021
Guides, Sports Travel

Great Lakes USA golf guide | Ryder Cup 2021

The Great Lakes USA will once again host golf’s biggest event, the Ryder Cup, with the biennial competition taking place from 24-26 September 2021 at Whistling Straits in Kohler, Wisconsin. This is the fourth time since 2004 that the Ryder Cup has been held in the Great Lakes region, which consists of the states of Michigan, Illinois, Indiana, Minnesota, Wisconsin and Ohio.  In 2016, the Ryder Cup was held at Hazeltine Golf Club in Minnesota, which hosts it again in 2028. Medinah, Illinois was the destination in 2012 and in 2004 Oaklands Hills in Michigan hosted the event.   Wisconsin golf guide The 2021 Ryder Cup is expected to be one of the largest sporting events ever hosted in the state of Wisconsin and Whistling Straits is the first public course in a generation to host the golfin...
Edinburgh: a sports travel city guide
Guides

Edinburgh: a sports travel city guide

A sports travel guide to... EDINBURGH Scotland’s historic capital city Edinburgh is not just home to a world-famous castle and arts festival, but also the national rugby union stadium and many superb golf courses. BT Murrayfield Stadium plays host to Scotland’s home international rugby fixtures as well as club games for Edinburgh Rugby. The city also has three main football clubs: Hibernian FC, Heart of Midlothian FC and Edinburgh City. One must-do activity for visitors to Edinburgh is take a walk and climb Arthur’s Seat. Teams, stadiums, golf and events in Edinburgh Teams, stadiums and venues Sports teams Football: Hibs, Hearts, Edinburgh City   Rugby union: Edinburgh Rugby  Ice hockey: Edinburgh Capitals Ameri...
Cardiff: a sports travel city guide
Guides

Cardiff: a sports travel city guide

A sports travel guide to... CARDIFF If you plan to visit the Welsh capital then try and get a ticket to watch the national team in an international rugby union match at the Principality Stadium. Rugby weekends in Cardiff are superb and the Welsh rugby fans are as good as any sporting crowd anywhere in the world. Cardiff’s not just a rugby city though - there’s also football, ice hockey, cricket, golf and plenty of major sporting events to enjoy throughout the year. Teams, venues and major events Stadiums, venues and teams Sports teamsRugby union: Cardiff Blues, Cardiff RFC Football: Cardiff CityIce hockey: Cardiff Devils  Cricket: Glamorgan CCCStadiums and venues Principality Stadium (rugby union, football; 74,500 capacity)Cardiff Ci...
Sport and travel-related 30-day challenges for New Year 2021
Sports Travel

Sport and travel-related 30-day challenges for New Year 2021

Getting out to watch live sport or travelling to a sporting destination may be off limits for many of us in early 2021, but that doesn’t mean you can’t set yourself some new year resolutions. From fitness and yoga to photography and reading, here’s some sports travel ideas for your 30-day challenges in January.  By Mike Starling  Running and walking You don’t need to go all Rocky and be up at 4am for a 10-mile run through the snow. Just put your trainers on and go for a 10- or 15-minute run or jog outside. It will be tough at first, but take it slow and build it up. If running isn’t your thing, then just make walking a daily routine.  Download an exercise or fitness app This is one thing I will be doing in the new year. I’m not a big fan of the gym (except for the t...
NFL 2020-2021 schedule: conference championship games and Super Bowl LV
Events, Guides, Sports Travel

NFL 2020-2021 schedule: conference championship games and Super Bowl LV

The NFL’s 2020-2021 regular season is over and the playoffs are in full swing. After the completion of the Wild Card and divisional rounds, it's now time for the AFC and NFC conference championship games on Sunday 24 January. The winners of the championship games will then proceed to Super Bowl LV. This year's Super Bowl will be held on Sunday 7 February 2021 at Raymond James Stadium in Tampa, Florida, home of the Tampa Bay Buccaneers. NFC Conference Championship  Who: Tampa Bay Buccaneers @ Green Bay Packers When: Sunday 24 January 2021 Start time: 8.05pm (GMT) UK TV coverage: Sky Sports NFL and Sky Sports Main Event AFC Conference Championship  Who: Buffalo Bills @ Kansas City Chiefs When: Sunday 24 January 2021 Start time: 11.40pm (GMT) UK TV coverage: Sky Sports NF...
Sport in Wales: events, activities and things to do
Events, Guides, Holidays & Trips

Sport in Wales: events, activities and things to do

Wales is a passionate sporting nation - especially when it comes to rugby union. Cardiff's Principality Stadium is home to the Welsh national rugby team and every year it hosts games in the Six Nations championship.  While the capital Cardiff offers a big city vibe and many attractions, visitors are recommended to explore the rest of the country and enjoy Wales's outdoor activities. Trekkers, walkers and bikers should head to Snowdonia or the Brecon Beacons for their outdoor fix.  For golfers why not play one of Wales’s top coastal courses or tee it up at the 2010 Ryder Cup venue Celtic Manor?  If you fancy something a bit different (or crazier) then the World Bog Snorkelling Championships, Man vs Mountain event or the Tenby Boxing Day Swim could be for you. Here we pick out some of th...
Cricket: England to play home fixtures against Sri Lanka, Pakistan and India in summer 2021
Events, Guides

Cricket: England to play home fixtures against Sri Lanka, Pakistan and India in summer 2021

The England men's one-day and Test cricket teams are set for an action-packed summer in 2021 after the England and Wales Cricket Board (ECB) announced a provisional schedule of fixtures.  In June and July Sri Lanka will visit England to play three one-day internationals (ODIs). Also in July Pakistan are England’s opponents for three ODIs and three Twenty20 (IT20) games. Then in August and September five Test matches will be played against India.  After playing matches this year behind closed doors the ECB hope that fans will be able to enjoy the action in 2021.  Tom Harrison, ECB chief executive officer, said: “We had an amazing summer of international cricket this year with some memorable performances, and we know how much enjoyment it brought to people whilst stay...
Pictures: Qatar Airways unveils first aircraft with Fifa World Cup Qatar 2022 livery
Events

Pictures: Qatar Airways unveils first aircraft with Fifa World Cup Qatar 2022 livery

To mark the two-year countdown to the kick-off of football’s biggest tournament Qatar Airways has revealed a specially-branded Boeing 777 aircraft painted in Fifa World Cup Qatar 2022 livery.  Qatar Airways is the official partner and official airline of world football’s governing body Fifa and its Boeing 777-300ER has entered service operating flights QR095 and QR096 between Doha and Zurich.  Akbar Al Baker, Qatar Airways Group chief executive, said: “We are tremendously excited to celebrate our partnership with Fifa and Qatar’s status as host of the Fifa World Cup Qatar 2022 by introducing this unique aircraft to our fleet. We can feel the excitement building with two years to go until we will welcome the world to our beautiful country.” Fifa director of marketing, Jean...
Sport + Travel interview: Petra Vlhova, World Cup alpine ski racer and one of Slovakia’s top sporting stars
Enjoy Tatras

Sport + Travel interview: Petra Vlhova, World Cup alpine ski racer and one of Slovakia’s top sporting stars

Petra Vlhova, one of Slovakia’s most recognisable sporting faces, is a World Cup alpine ski racer specialising in the slalom and giant slalom. She is the current world champion in giant slalom. Fiercely proud of her Liptovsky Mikulas roots, the mountainous region of her birth set her on skis from an early age and she has never looked back, continuing to compete at the very highest level across the world. When did you start skiing? I was born in Liptovsky Mikulas, in the town which is the centre of the picturesque Liptov region, full or mountains, hills and picturesque landscape. My parents were running a small refreshment booth (buffet) in Jasna – Liptov's and Slovakia's biggest ski resort, so I spent a lot of time in Jasna since my early childhood. Natural...
2020 sports calendar: major UK and global sporting events
Events, Guides

2020 sports calendar: major UK and global sporting events

The impact of the Covid-19 coronavirus pandemic has seen many major sporting events cancelled or postponed this year. However, many events and tournaments are now back on the 2020 sports schedule, with most being held behind closed doors. Here we look at the monthly schedule for sport in 2020. Also, check out the sports events calendar for 2021 here...    Sport + Travel Magazine: sign up for the free monthly digital publication December 2020 2020 Betway UK Championship Snooker When: Saturday 28 November to Sunday 6 December 2020 Where: York Barbican, York Rugby Union: Autumn Nations Cup finals weekend 5 December: Georgia vs. Fiji (Murrayfield) 5 December: Ireland v Scotland (Aviva Stadium) 5 December: Wales v Italy (Parc y Scarlets, Llanelli) 6 December: England v Franc...
F1 Saudi Arabian GP will be ‘biggest sports event in country’s history’
Events, Sports Travel

F1 Saudi Arabian GP will be ‘biggest sports event in country’s history’

Formula 1 will be heading to Saudi Arabia after it was confirmed that Jeddah will host a grand prix in November 2021.  The city on the Red Sea will be home to the inaugural Saudi Arabian Grand Prix and take place at night on a street circuit on Jeddah’s corniche. Chase Carey, chairman and CEO of Formula 1, said: “Saudi Arabia is a country that is rapidly becoming a hub for sports and entertainment with many major events taking place there in recent years and we are very pleased that Formula 1 will be racing there from next season.  “The region is hugely important to us and with 70% of the population of Saudi being under 30 we are excited about the potential to reach new fans and bring our existing fans around the world exciting racing from an incredible and historic loca...

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