Covid-19 impact study: only 53% of sports events in 2020 will be held and industry to lose $61.6bn in revenue
A study by international sports marketing firm Two Circles has predicted that only 53% of sports events in 2020 will now take place due to Covid-19.
With the coronavirus pandemic forcing the cancellation or postponement of many events Two Circles also estimates that the interruption to live sports will see revenues drop from $135.3bn to $73.7bn - a $61.6bn deficit.
Commenting on the study Gareth Balch, Two Circles CEO, said: “Sports properties are keen to return as soon as possible as the longer the sports calendar is on hiatus, the worse the financial impact will be.
“However, sports should – and will – only return when it is deemed safe to do so, and with the support of all relevant government and medical authorities. Even hosting sports without crowds poses a complex challenge.
“Com...




















