It’s been a very busy few months for Seat Unique, an online platform that offers official hospitality packages and premium tickets for live events. Founded in 2018 by Robin Sherry and Phillipa Hicks, Seat Unique has secured partnerships with a range of major UK venues, clubs, and promoters, including London’s Wembley Stadium and the Co-op Live in Manchester, as well as the Welsh Rugby Union and Jacksonville Jaguars UK.
Backed by high-profile investors and ambassadors, including British Lions and Wales Rugby captain Sam Warburton OBE, England cricketers Stuart Broad and Lauren Bell, and rugby legends Sir Clive Woodward and Matt Dawson, Seat Unique also announced in March 2025 that England men’s football captain and Bayern Munich striker Harry Kane had become a shareholder in the firm.
Seat Unique’s latest partnership announcement is with Sportgate International, the rights holder for Chestertons Polo in the Park – which takes place every summer at Hurlingham Park in Fulham, southwest London. The new three-year partnership will see Seat Unique manage all online official hospitality for the event. As part of the deal, fans can book their hospitality packages online, guaranteeing official access to the world’s largest three-day polo event exclusively through the Seat Unique platform.
Robin Sherry, founder and CEO of Seat Unique, said: “Chestertons Polo in the Park has established itself as a standout event in London’s summer sporting calendar. We’ve already been working with the event, so we’re delighted to continue developing our relationship by powering their hospitality sales for the next three years.”
Rory Heron, founder and CEO of Sportgate International Ltd, added: “We are committed to sharing our growing event with a wider audience, as our modern take on a quintessential sport is the ideal platform for hosting clients, staff, friends and families. Improving the customer experience is a vital part of our ambition to constantly evolve. We are looking forward to seeing the power of the Seat Unique platform as we work together over the next three years.”
For more information on Seat Unique sports hospitality and ticket packages see seatunique.com