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Tag: Cristiano Ronaldo

Cristiano Ronaldo stars in Saudi tourism’s new events campaign
Sports Business

Cristiano Ronaldo stars in Saudi tourism’s new events campaign

“Saudi, Welcome to Arabia”, the consumer-facing brand of the Saudi Tourism Authority (STA), has unveiled its latest campaign starring football icon Cristiano Ronaldo (CR7). Launching across key markets in Europe, India and China, the “I Came for Football, I Stayed For More” campaign heralds the start of Saudi’s extended season of sport, entertainment, as well as film, fashion and cultural events.  Launched across TV, social, digital, and OTA, the film starring CR7 highlights Saudi’s diverse, year-round sports and entertainment events held across Riyadh, Jeddah and AlUla. Saudi Arabia is gearing up to host the FIFA World Cup 2034, AFC Asian Cup 2027, Esports Olympics Games 2027 and Asian Winter Games 2029, while its regular calendar includes large-scale international events such as ...
CR7 Life Museum: Cristiano Ronaldo attraction opens in Hong Kong
Sports Business, Sports Travel, Venues & Stadiums

CR7 Life Museum: Cristiano Ronaldo attraction opens in Hong Kong

Hong Kong has strengthened its position as a global sports tourism destination with the launch of the CR7 Life Museum, the first of its kind in Asia dedicated to football legend Cristiano Ronaldo.  Located within the K11 Art & Cultural Centre, this immersive, state-of-the-art attraction offers visitors a unique window into the career and life of one of the greatest players in football history. Elevating Hong Kong’s sports tourism portfolio, the museum features Ronaldo’s most iconic memorabilia, from match-worn kits and golden boots to his impressive trophy collection, alongside immersive storytelling and interactive exhibits. Visitors can trace Ronaldo’s journey from his early days in Madeira to his global superstardom – a powerful narrative that appeals to both sports enthusia...
Cristiano Ronaldo’s hotel co-venture plans Madrid, New York, Manchester and Paris openings
Hotels & Resorts

Cristiano Ronaldo’s hotel co-venture plans Madrid, New York, Manchester and Paris openings

It’s not just Cristiano Ronaldo’s football career that is a major success at the moment - but also his career as a hotelier.   Pestana CR7 Lifestyle Hotels - the hospitality partnership between the superstar footballer and the Pestana Hotel Group - is planning to add a number of new hotels to its portfolio. The group already has properties in Ronaldo’s hometown of Funchal, on Portugal’s island of Madeira, and in the Portuguese capital city Lisbon. And it was also announced that Pestana CR7 Lifestyle Hotels is also planning to launch properties in Madrid, Marrakech, New York City, Paris and Manchester. Pestana CR7’s Manchester hotel, the brand’s seventh in total, is in the city where Portugal captain Ronaldo made his name playing for Manchester United. It was also where Ronaldo first wor...

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