Cristiano Ronaldo stars in Saudi tourism’s new events campaign
“Saudi, Welcome to Arabia”, the consumer-facing brand of the Saudi Tourism Authority (STA), has unveiled its latest campaign starring football icon Cristiano Ronaldo (CR7). Launching across key markets in Europe, India and China, the “I Came for Football, I Stayed For More” campaign heralds the start of Saudi’s extended season of sport, entertainment, as well as film, fashion and cultural events.
Launched across TV, social, digital, and OTA, the film starring CR7 highlights Saudi’s diverse, year-round sports and entertainment events held across Riyadh, Jeddah and AlUla. Saudi Arabia is gearing up to host the FIFA World Cup 2034, AFC Asian Cup 2027, Esports Olympics Games 2027 and Asian Winter Games 2029, while its regular calendar includes large-scale international events such as ...



