SweetSpot and Destination Sport announce joint venture for cycling events
SweetSpot Group, the sports events and marketing company behind cycling's Tour of Britain, Women’s Tour and Tour Series, and Destination Sport Group, a sports travel provider, have launched a new joint venture to create hospitality packages, accommodation and transport logistics, and experiences at major cycling events.
Following previous collaborations at the Tour of Britain, the new enterprise will be positioned in the Destination Sport Group portfolio and focus on building further hospitality experiences, provide hotel and logistical support for participating teams and developing opportunities for cycling enthusiasts to experience the thrill of riding stages of the Tour of Britain, the Women’s Tour and the Tour Series, which all get underway later this year.
Under the new agreemen...









