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Tag: Lionel Messi

‘The Messi Experience’ to kick off world tour in Miami
Editor's Pick, Events

‘The Messi Experience’ to kick off world tour in Miami

Lionel Messi’s glittering footballing career will be the subject of a first-of-its-kind interactive multimedia experience launching in April 2024. Kicking off its world tour in Miami, Florida, “The Messi Experience: A Dream Come True” will take football fans on a journey starting with his early years in Rosario, Argentina, his arrival and career at FC Barcelona in Spain, to lifting the 2022 Fifa World Cup with Argentina in Qatar.  Created by Primo Entertainment and Moment Factory, “The Messi Experience” will transform The Hangar at Regatta Harbour in Miami's Coconut Grove into an interactive fan attraction. Visitors will be immersed in ten physical and digital experiences right alongside the football legend like never before, both on and off the field.  The 2023 ...
Lionel Messi signs for Hard Rock International as a brand ambassador
Hotels & Resorts, Sports Business

Lionel Messi signs for Hard Rock International as a brand ambassador

Hard Rock International is 50-years-old this year and to celebrate its milestone anniversary the restaurant, entertainment and hospitality brand has announced a partnership deal with superstar footballer Lionel Messi. The Argentina and FC Barcelona forward has become a brand ambassador for five years - the first athlete to partner with Hard Rock.  “I am honoured to partner with such a renowned brand as Hard Rock, and even more so at this historic moment – its 50th anniversary!” Messi said. “Sports and music are an integral part of my life, a perfect combination between my profession and my leisure time. Uniting both is a great success, and I am very happy that they have counted on me for this special outcome. It is an honour to be the first athlete to partner with a brand who has a his...

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