Winter Olympics Archives | Sports Tourism News

Ski mountaineering confirmed for Alpes 2030 Olympic Winter Games

29Jun

By Sports Tourism NewsNo Comments

Events, Sports Business

Ski mountaineering confirmed for Alpes 2030 Olympic Winter Games

Ski mountaineering has been officially included as an additional sport on the programme for the Alpes 2030 Olympic Winter Games. The decision was taken by the 146th International Olympic Committee (IOC) Session in Lausanne. This decision by the session follows a recommendation from the IOC Executive Board, based on a proposal submitted by the French Alps 2030 Organising Committee (OCOG) and reviewed by the IOC’s Olympic Programme Working Group (OPWG). OPWG Chair Karl Stoss said: "We recognised the sport's potential to add meaningful value to the programme, supported by its strong presence in Alpine regions, and its ability to enhance diversity, authenticity and appeal, while building on its growing Olympic momentum. “The emphasis for the French Alps [OCOG] is on the individual dis...

Milano Cortina 2026: the power of the Olympic House

16Feb

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Sports Business, Venues & Stadiums

Milano Cortina 2026: the power of the Olympic House

Ramy James Salameh feels the emotions and understands the many benefits of Austria's Olympic House in Cortina d'Ampezzo. A place of celebration, promotion and dialogue during the Milano Cortina 2026 Winter Olympic Games. Imagine having representatives of your embassy, departments of culture, media and sport, as well as national sporting federations, Olympic committee members, key corporate stakeholders, VIPs and athletes all under one roof, during one of the world’s great sporting festivals. Welcome to the Austrian Olympic House at the Milano Cortina 2026 Winter Olympics. These venues are hubs for dialogue between business and industry, tourism and sports, politics and media. They are also platforms to showcase national pride, culture and promotion in-between the thrilling spectacl...

Milano Cortina 2026 Winter Olympics to drive €5.3bn economic impact in Italy

4Dec

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Events, Sports Business

Milano Cortina 2026 Winter Olympics to drive €5.3bn economic impact in Italy

The Milano Cortina 2026 Winter Olympics are set to become one of the most powerful tourism and economic catalysts in Italy’s modern history, with new analysis revealing that the Games will generate €5.3 billion in value for the Italian economy. The findings, published by Banca Ifis, highlight a three-tier economic surge driven by tourism, visitor spending and major infrastructure legacy. The bank forecasts €1.1bn in direct expenditure during the Games period, including hospitality, food and beverage, retail, transport and on-site visitor services. A further €1.2bn is expected to flow into Italy within 12-18 months after the Closing Ceremony as travellers return or extend their trips, signalling long-tail tourism growth well beyond the competition fortnight. Most impactful of all is t...

Maison Sport backs GB Snowsport stars ahead of Milano Cortina 2026

16Nov

By Sports Tourism NewsNo Comments

Sports Business

Maison Sport backs GB Snowsport stars ahead of Milano Cortina 2026

Ski lesson booking platform Maison Sport has announced a new partnership as an official sponsor of GB Snowsport. This collaboration will support Britain's Alpine Men’s World Cup team – Dave Ryding, Billy Major and Laurie Taylor – as they prepare for the Milano Cortina 2026 Winter Olympic Games. Founded by former members of the British ski team, Maison Sport has a deep-rooted passion for British Snowsports. This partnership marks a significant step for the company to further its commitment to supporting the UK Snowsports community, from grassroots talent to the highest levels of international competition. Nick Robinson, CEO and co-founder of Maison Sport, said: “As a former member of the British Ski Team, I understand all too well the dedication and hard work required to compete at th...

Dolomiti Valtellina Winter Youth Olympic Games 2028 to be a legacy of Milano Cortina 2026

30Jan

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Events

Dolomiti Valtellina Winter Youth Olympic Games 2028 to be a legacy of Milano Cortina 2026

Dolomiti Valtellina, in the Italian Alps, has been elected by members of the International Olympic Committee (IOC) to host the next Winter Youth Olympic Games (YOG) in 2028. Following a presentation by the project leaders during the 143rd IOC Session in Lausanne, it was confirmed that Dolomiti Valtellina 2028 will be the fifth edition of the Winter YOG. Competitions will take place only in existing venues across three clusters in Valtellina, Trentino and Cortina, returning to some of the venues that will be used for the Olympic Winter Games Milano Cortina 2026. The 2028 YOG will be part of the Milano Cortina 2026 legacy, and will reinvest in communities with strong winter sports traditions. The project is led by the Italian Olympic Committee (CONI), and the governments of...

Salt Lake City-Utah to host 2034 Winter Olympics and Paralympics

24Jul

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Events

Salt Lake City-Utah to host 2034 Winter Olympics and Paralympics

Salt Lake City-Utah has been confirmed as the host of the XXVII Olympic and Paralympic Winter Games in 2034. The decision was made by International Olympic Committee (IOC) members during the 142nd IOC Session in Paris. The Salt Lake City-Utah 2034 delegation was led by the Spencer Cox, governor of Utah; Erin Mendenhall, mayor of Salt Lake City; Gene Sykes, president of the United States Olympic and Paralympic Committee (USOPC); and Fraser Bullock, president of the Salt Lake City-Utah Committee for the Games. IOC president Thomas Bach said: “Salt Lake City and Utah are long-time friends of the Olympic Movement, and we are confident that they will organise exceptional Olympic and Paralympic Games, just as they did years ago. The legacy of 2002 is tangibly and passionately alive in Uta...

15Jan

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Events, Guides

Event guide: Beijing 2022 Olympic Winter Games

The Beijing 2022 Olympic Winter Games take place from 4-20 February. There will be approximately 90 National Olympic Committees (NOCs) participating and around 2,900 athletes are expected to compete. The full schedule can be found at beijing2022.cn Following the Winter Olympics, Beijing will then host the 2022 Winter Paralympics from 4-13 March 2022. Sports at Beijing 2022 There will be 109 events at Beijing 2022 with seven new events making their Olympic debuts: Women’s Monobob in Bobsleigh, a Mixed Team Relay in Short Track, Men’s and Women’s Freeski Big Air events and Mixed Team Aerials in Freestyle Skiing, a Mixed Team event in Ski Jumping and a Mixed Team Snowboard Cross in Snowboard. The sports are: Alpine Skiing Biathlon Bobsleigh Cross-Country Skiin...

Ski mountaineering proposed for Milano Cortina 2026 Winter Olympics

19Jun

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Events

Ski mountaineering proposed for Milano Cortina 2026 Winter Olympics

The Milano Cortina 2026 Olympic Winter Games organising committee has officially proposed the inclusion of ski mountaineering to the event’s programme. In a statement, the International Olympic Committee (IOC) said ski mountaineering will be put forward as an additional sport for 2026 and the IOC Executive Board has forwarded this proposal to the next IOC Session in Tokyo in July. The proposal to include ski mountaineering consists of: 5 new medal events: 2 men’s events (Sprint/Individual), 2 women’s events (Sprint/Individual), 1 mixed-gender relay event48 athlete quotas (24 men/24women) to be found within the overall framework of the 2,900 quota These five proposed events will follow the principles set for all other events in the programme, including the implementation of a f...

Beijing 2022: IOC marks one-year countdown to next Winter Olympics

14Feb

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Events, Sports Business

Beijing 2022: IOC marks one-year countdown to next Winter Olympics

To mark one year until the start of the Beijing 2022 Winter Olympics, the International Olympic Committee (IOC) has shone the spotlight on the athletes preparing for next year’s games. Formally inviting the National Olympic Committees (NOC) and their winter sports athletes to participate in the 2022 mega-event, IOC president Thomas Bach said: “One year from now, Beijing will write history as the first city ever to host both the summer and winter editions of the Olympic Games. These games will connect the Chinese people with the world. “Having seen how China is overcoming the coronavirus crisis, we are very confident that our Chinese hosts will ensure safe and secure Olympic Games in full cooperation with the IOC. “Every time that I have visited China, I am so impressed by the e...

Sport + Travel Interview: Angelita Teo – IOC’s Director of the Foundation for Culture and Heritage (OFCH)

29Jul

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Sports Travel

Sport + Travel Interview: Angelita Teo – IOC’s Director of the Foundation for Culture and Heritage (OFCH)

Sports Tourism Media visited ‘The Olympic Museum’ (TOM) last summer to relive the greatest moments in Olympic history and to discover a truly unique cultural and sporting resource. Thus, we are delighted to interview Angelita Teo, who joined the International Olympic Committee (IOC) as the Director of the Foundation for Culture and Heritage (OFCH) in October of 2019. She brings with her a wealth of expertise and influence in the cultural sector from Singapore, as their former Senior Director of the National Heritage Board (NHB) of Singapore and Director of the National Museum of Singapore (NMS). See how sport, travel and culture continue to impact on Angelita's lifestyle... Newsletter: sign up for updates from Sports Tourism Media https://www.instagram.com/p/CCRa2kgn9CY/ What wa...

The Sports Tourism Blog: a tour of The Olympic Museum in Lausanne

11May

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Guides, Holidays & Trips, Venues & Stadiums

The Sports Tourism Blog: a tour of The Olympic Museum in Lausanne

Lausanne is truly an Olympic city. Not only is it home to Olympic House, the International Olympic Committee's HQ which opened in June 2019, but also The Olympic Museum. Referred to as TOM for short - there's no doubt that this is one of the best sports museums anywhere in the world. The permanent and temporary exhibitions provide a lasting sporting narrative and legacy for all citizens and creeds. It also provides for a unique events venue that has mass appeal across many industry sectors. Sports Tourism News co-editor Ramy Salameh paid a visit to The Olympic Museum in Lausanne and here he picks out some of the best things to see. An Olympic journey Even before you step through the entrance of the museum, your personal Olympic journey starts within the “Olympic Park” that sits eith...

China’s winter sports industry boosted by Beijing 2022 Winter Olympics

25Jul

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Events, Sports Travel

China’s winter sports industry boosted by Beijing 2022 Winter Olympics

The Beijing 2022 Winter Olympic and Paralympic Games is having an immediate effect on China’s winter sports industry. An International Olympic Committee (IOC) Coordination Commission meeting in July was told how there are plans to get 300 million Chinese people involved in winter sports. There has also been an increase in events and facilities. According to information published by the IOC, by the end of 2018 there were 742 ski resorts and 596 ice rinks throughout the country, with more facilities being built every year. During the 2018-2019 snow sports season, there were 4,401 district level, municipal and national level winter sports events in China, with 8.15 million people taking part. The Beijing 2022 Organising Committee said there has been an overall growth of the winter spo...