Europe

16Jun By Sports Tourism NewsNo Comments

Europe, Football, Sports Business, Venues & Stadiums

‘Seat Unique Ultimate Experience’: Everton’s new stadium to feature cinema-style seating

English Premier League football club Everton have announced ticketing and hospitality platform Seat Unique as a founding partner of their new Hill Dickinson Stadium.  The agreement will see Seat Unique become Everton’s official premium experiences platform, providing premium match-by-match and event sales for the bars, restaurants and experiences at the club’s new iconic home on Liverpool’s waterfront. The 52,888-capacity Hill Dickinson Stadium, which opens in August 2025, will become a world-class destination for sport, music, entertainment and cultural events. As part of “The Seat Unique Ultimate Experience”, and for the first time in UK football, fans will be able to buy match-by-match access to cinematic "loge" seating – enclosures with four reclining cinema-style seats and priva...

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15Jun By Sports Tourism NewsNo Comments

Europe

Dublin: a sports travel city guide

Dublin is the beating heart of Irish sport, boasting iconic venues like Croke Park, the spiritual home of the Gaelic Athletic Association (GAA) and Ireland's Gaelic Games, and the Aviva Stadium, a world-class arena where Ireland’s international football and rugby union teams play.  Whether it’s the roar of a Six Nations rugby clash, the fierce pride of an All-Ireland final, or the charm of a greyhound race at Shelbourne Park, Dublin delivers unforgettable sporting experiences year-round.  But it’s not just about the stadiums. Dublin's pubs double as lively sports bars and the city’s compact size makes it easy to combine match days with cultural must-sees, from the historic grounds of Trinity College to the buzzing streets of Temple Bar. Add in top-notch hotels, scenic coastal es...

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13Jun By Sports Tourism NewsNo Comments

Bucket List, Cycling & Biking, Europe, Trips & Experiences

Sports travel bucket list: cycling the Northumberland Coast in England

Cycling holiday company Saddle Skedaddle has shared details of its self-guided family cycling tour of the Northumberland Coast in north east England. Considered by many to be one of the most beautiful coastlines in the UK, the Northumberland coast is the perfect introduction to the county’s award-winning beaches, stunning landscapes, and centuries of history.  Starting in the market town of Alnwick, there’s a chance to test out the family’s broomstick skills before jumping on the bikes. Alnwick Castle – famous as a filming location for two of the Harry Potter movies – hosts regular broomstick training lessons in the Outer Bailey for aspiring witches and wizards. There’s also nearby Alnwick Garden, which is home to Lilidorei – the world’s largest play structure.  Transferring to ...

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11May By Sports Tourism NewsNo Comments

Europe, Football, Sports Business, Venues & Stadiums

Valencia CF and Legends partner on hospitality concepts at Nou Mestalla

Valencia CF have reached an agreement with Legends, a global premium experiences company, to support the Spanish LaLiga football club's strategic growth through the sales and revenue optimisation of the hospitality areas at the Nou Mestalla stadium. Following the consultancy process carried out over the last year, the club now incorporates Legends, a leader in delivering exceptional fan experiences and driving commercial revenue for sports and entertainment venues, as a strategic partner. Thus, establishing the first major agreement for the new stadium, which, upon its inauguration in the summer of 2027, will become a fundamental pillar for the club's economic and sporting growth in the coming decades. With more than 6,500 hospitality seats (more than 9% of the stadium’s total capaci...

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27Apr By Sports Tourism NewsNo Comments

Editor's Pick, Europe, Golf, Sports Travel, Trips & Experiences

Golf in Ireland: major winners and world-class courses

After a dramatic final play-off, Rory McIlroy became the first golfer from the island of Ireland to win The Masters – and only the sixth ever in the history of the game to win the Grand Slam of all four men’s majors (The Masters, US PGA Championship, US Open and The Open Championship). For a small island on the edge of Europe, Ireland is a powerhouse when it comes to golf, with McIlroy, Padraig Harrington, Graeme McDowell, Darren Clarke and Shane Lowry all recent major winners.  With world-class courses in some of the most spectacular locations on the planet, it’s not surprising that Northern Ireland is where McIlroy first honed his skills. McIlroy first joined Holywood Golf Club at the age of seven, becoming the club’s youngest ever member. Set high in the Holywood Hills of County...

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27Apr By Sports Tourism NewsNo Comments

Cycling & Biking, Editor's Pick, Europe, Hotels & Resorts

Cycling holidays inspired by Europe’s Grand Tours

With the first of cycling’s Grand Tours starting in May this year – the Giro d'Italia – and the news Great Britain will host the Tour de France and Tour de France Femmes Grand Départs in 2027, there’s never been a better time to sample some of greatest road cycling destinations in Britain and Europe.  Independent cycling holiday company Saddle Skedaddle has a range of road cycling holidays in the UK and Europe inspired by the Grand Tours and other iconic routes, including:  A guided road cycling holiday in the Scottish Highlands  An epic coast-to-coast adventure riding the entire length of the Pyrenees  A Tour de France-inspired road cycling holiday across the Southern Alps – from Mont Ventoux to Alpe d'Huez  Tour d’Ecosse guided road cycling holiday in the Scottish H...

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26Apr By Sports Tourism NewsNo Comments

Destination Guides, Europe, Outdoor & Adventure, Trips & Experiences

Innsbruck hiking: outdoor adventures in the Capital of the Alps

For hikers, the Innsbruck region in Austria offers breathtaking mountain landscapes just minutes from the city. From family-friendly walks and nature escapes to a hiking foodie experience, Innsbruck has hiking routes that are perfect for every type of adventurer. Colette Verra, Innsbruck Marketing Manager, said: “Innsbruck offers the perfect blend of city and nature, making it a top destination for hikers of all levels. Whether you seek a relaxing walk or a thrilling mountain adventure, our region provides unparalleled access to beautiful landscapes, rich culture, and authentic alpine experiences.” A Family Adventure – The Zirbenweg Trail: Perfect for families, the Zirbenweg (Stone Pine Trail) on Innsbruck’s home mountain, the Patscherkofel, offers an easy and scenic hike through anc...

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14Apr By Sports Tourism NewsNo Comments

Cycling & Biking, Destination Guides, Europe, Outdoor & Adventure, Trips & Experiences

Tignes summer mountain activities: biking, hiking and adventure

Tignes, a popular resort in the French Alps, is gearing up for summer with a range of mountain experiences and active holidays on offer. Visitors can discover newly designed bike trails, go hiking on the easy-to-follow routes, or embark on an adventure with family and friends.  Tignes Bike Park: new expanded trails Mountain bike riders will discover more than 7kms of redesigned trails in the Palafour and Tovière areas, with new options for beginners, families, endurance riders, and electric mountain bike enthusiasts. Even better, queue-free lift access means easier mountain access throughout the day. The newly revamped "Fresse Tagada" stands out as an iconic red trail, designed as a "flow trail" to help mountain bikers build confidence and progress their skills. Another highl...

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12Apr By Sports Tourism NewsNo Comments

Bucket List, Europe, F1 & Motorsport, Trips & Experiences

Sports travel bucket list: two ‘road to Monaco’ supercar tours 

Here’s something special for the car and racing fans among us – supercar driving tours in Europe to add your travel bucket lists. Ultimate Driving Tours has unveiled two new exclusive supercar journeys that finish at the Formula 1 Monaco Grand Prix, one of the marquee events on global motor sport calendar.  Combining luxury hospitality with exploration of European landscapes, the curated "road to Monaco" itineraries – the European Supercar Tour and the Le Grand Tour Provence – enable guests to traverse the continent’s most picturesque roads over 10 or seven nights while enjoying the finest five-star hotels, exquisite fine-dining, and experiential surprises throughout.  Both tours conclude in the high-adrenaline atmosphere of Monte Carlo for a no-expenses spared, all-encompassing expe...

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12Apr By Sports Tourism NewsNo Comments

Bucket List, Europe, Outdoor & Adventure, Trips & Experiences

Sports travel bucket list: Sail Croatia’s Dubrovnik to Split luxury hike cruise 

We’ve previously featured Sail Croatia’s cruise offerings when the company launched two luxury hike cruises and a national park cruise for summer 2025. Now, the operator has announced a third luxury hike cruise itinerary for 2026, with the addition of a new Dubrovnik to Split sailing along Croatia’s beautiful Dalmatian Coast.  Blending outdoor adventure with luxury cruising, this itinerary takes guests on a variety of hiking trails across diverse terrains, showcasing spectacular coastal vistas and panoramic sea views, all while enjoying the comfort of staying on a luxury small ship. The Dubrovnik to Split itinerary cruises north from Dubrovnik, offering a scenic journey that starts with an overnight stay in Sipan, followed by a day exploring Mljet, one of Croatia's greenest islands. Oth...

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1Apr By Sports Tourism NewsNo Comments

Bucket List, Europe, Golf, Hotels & Resorts, Other sports, Tennis & Padel, Trips & Experiences

Sports travel bucket list: Europe’s best sports resorts and hotels

Europe is renowned for its stunning landscapes, cultural richness, and world-class hospitality, making it a top destination for sports travellers. Across the continent, luxury sports resorts and hotels cater to adventurers, athletes, and active holidaymakers, offering exceptional facilities and diverse activities for all skill levels. From the sun-drenched Mediterranean coasts to the snow-capped Alps, Europe’s sports resorts are uniquely positioned in some of the most breathtaking locations.  Travellers can enjoy a variety of sporting experiences and activities tailored to their passions. For golf enthusiasts, many resorts boast championship-standard courses designed by legendary architects, complemented by state-of-the-art practice facilities. Similarly, Europe’s best ski resorts ...

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1Apr By Sports Tourism NewsNo Comments

Cycling & Biking, Editor's Pick, Europe, Events, Sports Business

Tour de France 2027 men’s and women’s races to start in the UK

The Grand Départs of the 2027 Tour de France and Tour de France Femmes avec Zwift will be hosted by the United Kingdom. This marks the first time that both the opening stages of the men’s and women’s events will take place in the same country, outside of France.  England, Scotland, and Wales are all set to host stages of this famous cycling event in 2027, making it the largest free sporting spectacle in British history with millions expected to line the streets for the return of the Tour de France, and to witness the first ever staging of the Tour de France Femmes avec Zwift in the UK.  The men’s Tour de France will begin in Edinburgh, Scotland. Further route details for both the men’s and women’s 2027 Grand Départs will be announced, with the focus on maximising the opportunity...

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28Mar By Sports Tourism NewsNo Comments

Bucket List, Europe, Events, F1 & Motorsport

Sports travel bucket list: Go Privilege x Yoshi hospitality at the F1 Monaco GP

VIP events and luxury travel provider Go Privilege has announced an exclusive three-year partnership with Monte Carlo restaurant Yoshi for hospitality experiences at the Formula 1 Monaco Grand Prix. Located in the iconic Metropole Hotel, Yoshi the only Japanese MICHELIN-starred restaurant in Monte Carlo. Set within an elevated Japanese garden terrace just a few metres above the track, Yoshi overlooks the straight between Casino Square and the Fairmont Hotel, providing unbeatable, up-close views of the cars, coupled with the restaurant’s globally renowned exquisite cuisine and flawless service.  The hospitality includes a gourmet breakfast, multi-course lunch and dinner menu crafted by Yoshi’s world-class chefs, free-flowing champagne, Japanese-inspired cocktails, live music and ...

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27Mar By Sports Tourism NewsNo Comments

Bucket List, Europe, Hotels & Resorts, Tennis & Padel

Sports travel bucket list: Marcos Baghdatis Tennis Academy in Cyprus

Tennis star and former world No.8, Marcos Baghdatis, was back in Wimbledon recently – not to play on the hallowed courts, but to showcase his tennis academy. Guests were treated to an hour-long Q&A with the Cypriot, who opened up about the highs and lows of his sparkling career, which saw him reach the Australian Open final and the Wimbledon semi-finals in 2006. He also discussed the evolution of his tennis academy, which is integrated within the City of Dreams Mediterranean, a luxury resort in Limassol that is redefining Cyprus's lifestyle and sports offering. The 12-court facility provides high-level coaching from a team hand-picked by Baghdatis, who intends to lead some training sessions himself, as he aims to spend 75% of his time at the academy. As a popular player...

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2Mar By Sports Tourism NewsNo Comments

Bucket List, Europe, Hotels & Resorts, Tennis & Padel

Sports travel bucket list: play tennis at Kalimera Kriti resort in Greece

The Kalimera Kriti Hotel & Village Resort, a five-star property on the island of Crete, is a world-class sports resort that’s home to the largest tennis and padel centre in Greece. Located on the island’s northeastern coast and offering breathtaking views of the Aegean Sea, Kalimera Kriti boasts a selection of rooms and bungalows, sandy beaches, swimming pools, health and wellbeing facilities, plus restaurants and bars.   For sports travellers, the main highlight is the tennis and padel centre, which was upgraded in 2023. Together with Patricio Travel – a specialised tour operator for tennis, padel and fitness travel – and other partners such as Wilson, the Patricio World-Class Tennis Center Crete has 20 real clay courts, six artificial grass courts, five padel courts, and a Wils...

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14Feb By Sports Tourism NewsNo Comments

Europe, Hotels & Resorts, Tennis & Padel, Trips & Experiences

The Lensbury tennis retreat review: game, set and relax in London

Ramy James Salameh headed to The Lensbury, a premier sports resort situated beside the River Thames in south west London, to enjoy a two-day tennis retreat alongside plenty of R&R. Framed and signed squad shirts, silver glinting trophy cabinets and a champions honours board are just some of the sporting memorabilia adorning the walls of The Lensbury Hotel, located on the banks of the River Thames in Teddington. It all reflects more than a century of sporting excellence, ever since its formation as a sports and social club in 1920. Today, its 25-acres of manicured lawns play host to some of the world’s best teams and sportspeople, who come to prepare and train ahead of major competitions. When England's Lionesses became European women's football champions in 2022, they used The Le...

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25Jan By Sports Tourism NewsNo Comments

Europe, Outdoor & Adventure, Trips & Experiences

Walkers’ Britain launches new ‘taste of’ UK walking trip collection  

European active holiday specialist Walkers' Britain, which is part of the World Expeditions Travel Group, has launched a new range of “taste of” trips for 2025. The trips are a curated collection of walking holidays with shorter distances that offer a perfect blend of active exploration, relaxation and cultural discovery. Designed by an expert team for walkers seeking bucket-list experiences without the time commitment, these trips are no more than six days' long, showcasing some of the UK's most iconic locations. From gentle walks through classic landscapes to exploring cultural treasures, the new itineraries feature carefully crafted routes with shorter distances and abundant opportunities to savour the journey. The new taste of trips focus on comfort and character, with handpicked...

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14Dec By Sports Tourism NewsNo Comments

Bucket List, Cycling & Biking, Europe, Trips & Experiences

Sports travel bucket list: an epic European cycling trip from Prague to Venice

Cycling holiday company Saddle Skedaddle has a number of new itineraries for 2025, including an epic road cycling trip across four European countries – from Prague to Venice.  One for the 2025 sports travel bucket list, the 21-day road cycling holiday covers almost 900 miles and takes riders from the Czech Republic, across the whole of Austria, east to west through Slovenia, before a grand arrival in Venice, Italy.  The journey from Central Europe to the Mediterranean begins in the capital of the Czech Republic, Prague, before venturing out into the Czech countryside along a mix of country roads and cycle paths. After exploring some of the towns and cities along the way, including the UNESCO World Heritage site, Český Krumlov, it’s time to cross the border into Austria. After crisscr...

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8Dec By Sports Tourism NewsNo Comments

Editor's Pick, Enjoy Tatras, Europe, Sports Business, Winter Sports

Snowsport Scotland & England sign partnership with the High Tatras & Liptov regions of Slovakia

Snowsport Scotland and Snowsport England have announced a new partnership with the High Tatras & Liptov regions of Slovakia for the forthcoming winter season, which will bring the destination into focus for UK clubs, athletes and the recreational snow sports community, offering an exciting and affordable opportunity for winter holidays and training camps. The Slovak Tatra mountains are a relatively unexplored area for Brits, however they offer several world-class ski resorts, exceptional value for money and the very latest technology in lift infrastructure. The region hosts the Alpine World Cup and boasts a season that can run right through to May. Flights with WizzAir and Ryanair, from UK airports start from as little as £15 with transfer times from the nearest ai...

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17Nov By Sports Tourism NewsNo Comments

Destination Guides, Editor's Pick, Europe

Birmingham: a sports travel city guide 

The English city of Birmingham, located in the West Midlands region, has a proud sporting heritage that reflects its rich industrial past and vibrant cultural present. Affectionately nicknamed “Brum”, Birmingham is a hub of activity, boasting a diverse range of sports teams, iconic venues and major events. Whether you're into athletics, football, cricket or an adventurous traveller seeking new experiences, Birmingham offers something for everyone. Main image: Alexander Stadium in Birmingham (Credit: WikiCommons) The UK’s athletics capital in 2025 In 2025, Birmingham will host the UK’s two biggest athletics events of the year: the UK Athletics Indoor Championships at Utilita Arena from 22-23 February 2025 and the UK Athletics Outdoor Championships at Alexander Stadium from 2-3 Augu...

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