Editor’s Pick

5Jun By Sports Tourism NewsNo Comments

Editor's Pick, Events, Guides

2026 FIFA World Cup guide: day-by-day fixtures and host cities

The FIFA World Cup 2026 brings together 48 nations across three host countries – the United States, Canada and Mexico – from 11 June to 19 July.  Expanded from 32 teams to 48 for the first time, the tournament will feature a record 104 matches played in 16 host cities before ending with the final at MetLife Stadium in New York/New Jersey on 19 July.  The competition begins with 12 groups of four teams, with 32 nations progressing to the knockout rounds as the race to become world champions unfolds across North America. Host cities  US: Atlanta, Boston, Dallas, Houston, Kansas City, Los Angeles, Miami, New York/New Jersey, Philadelphia, San Francisco Bay Area, Seattle Mexico: Guadalajara, Mexico City, Monterrey Canada: Toronto, Vancouver  The groups and team...

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5Jun By Sports Tourism NewsNo Comments

Editor's Pick, Hotels & Resorts, Trends

Tennis travel: Mouratoglou Tennis Center opens at Mandarin Oriental Bodrum

Mandarin Oriental, Bodrum has unveiled the opening of the Mouratoglou Tennis Center at the resort. The inauguration was attended by Patrick Mouratoglou, founder of the globally renowned Mouratoglou brand and one of the most influential figures in professional tennis.  Following an opening ceremony, a full programme of high-energy tennis and padel matches created a vibrant atmosphere. Turkish tennis icon İpek Soylu was among the guests, with figures such as Zeynep Tuğçe Bayat, Anıl Altan, Ece Sükan and Cansel Elçin, all coming together to share in the excitement of this event. And as the sun set over the Aegean Sea, the celebrations culminated in an exclusive gala dinner.  The Mouratoglou Tennis Center selected Mandarin Oriental, Bodrum to be its sole and long-term location ...

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5Jun By Sports Tourism NewsNo Comments

Editor's Pick, Sports Travel, Trends

‘Sportification’ of travel: how sports events have reshaped luxury tourism

A blockbuster calendar of global sporting events is set to fuel unprecedented travel demand in 2026 and beyond. From the Milano Cortina Winter Olympics and the Super Bowl in February to the FIFA World Cup across the United States, Canada and Mexico, and Formula 1’s highly anticipated debut in Madrid, major sporting spectacles will draw fans across continents.  As sport and luxury travel become increasingly intertwined, travellers are looking beyond the action on the field, court and track, seeking exclusive access, premium hospitality and once-in-a-lifetime experiences that transform major events into unforgettable journeys. According to luxury travel network Virtuoso, nearly one in seven travellers now cite sporting events as a key motivator for their travels, with a growing ap...

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4May By Sports Tourism NewsNo Comments

Editor's Pick, Guides, Holidays & Trips

Austria’s Ötztal Valley is filled with surprises to peak your interest

The Ötztal Valley connects Hannibal, James Bond and high-altitude ski challenges, peaking the interest of Ramy James Salameh who returned back to a landscape that also covets around 250 peaks over 3,000m. At the entrance to the Ötztal Valley you will find a sign pointing towards ‘AREA47’, an eye-catching name and one that could easily be mistaken for a military training base for secret agents! It is, in fact, Austria’s largest outdoor adventure park; a thrill-seekers haven maybe even heaven, most definitely a training ground for adventurists and the odd professional 'cliff diver' courtesy of a 27m high dive-board, the centre-piece of a 20,000sqm swimming lake within Austria’s. Area47 is the introduction to one of Austria’s most exhilarating valleys. One that is surrounded by about 25...

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3May By Sports Tourism NewsNo Comments

Bucket List, Editor's Pick, Events

Sports travel bucket list: run the ‘world’s most remote marathon’ in St Helena in 2027

Runners and adventure travellers can now sign up for the “world’s most remote marathon”, taking place for the first time in St Helena on 28 February 2027, offering a once-in-a-lifetime opportunity to take part in one of the most extraordinary races on Earth. Set in the heart of the South Atlantic, this marathon is far removed from the crowds and noise of city races. Instead, participants will experience a subtropical paradise with dramatic volcanic landscapes, lush green highlands and sweeping ocean views, all while testing their endurance in one of the world’s most isolated destinations. About the event Runners can choose between a full marathon (42.2km), half marathon (21.1km), 10km or 5km distance, all starting in the grounds of Plantation House, the residence of the island’s G...

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28Mar By Sports Tourism NewsNo Comments

Editor's Pick, Holidays & Trips, Trends

How ‘darecations’ are set to become a defining sports travel trend

The era of the “fly and flop” holiday may be losing ground as a new breed of experience-led travel takes off.  According to data from sports travel insurance provider SportsCover Direct, so-called “darecations” – trips centred around adrenaline, challenge and personal achievement – are rapidly reshaping the global sports tourism landscape.  The company reports a 182% increase in travellers purchasing sports travel insurance policies over the past two years, signalling a sharp rise in demand for active, risk-involving holidays. The trend is being mirrored across the wider travel sector, with Pinterest naming “darecations” as one of its top trends for 2026, alongside a 75% surge in searches for adventure tourism.  This shift aligns with the continued expansion of spor...

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28Mar By Sports Tourism NewsNo Comments

Editor's Pick, Holidays & Trips, Trends

Surfing, cycling, climbing: Much Better Adventures sees 200% surge in ‘skillcation’ bookings

Upskilling holidays – or ‘skillcations’ – are set to become one of 2026’s biggest travel trends with people using their annual leave to develop new skills. Adventure travel company Much Better Adventures has reported a 200% increase in bookings for certain skills-based trips over the past year, including winter mountaineering, surf schools and off-road cycling adventures, highlighting a growing appetite for more purposeful travel. A ‘skillcation’ is an emerging travel trend where holidays are centred around learning something new, from cooking and foraging to mastering hands-on outdoor skills. Blending travel with personal growth, curiosity and shared experiences, these trips offer a deeper and more rewarding alternative to traditional holidays. Sam Bruce, co-founder of Much Bette...

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26Mar By Sports Tourism NewsNo Comments

Editor's Pick, Events, Venues & Stadiums

Anglo American Padel Cup heads to South Florida for Ryder Cup-style return

Can Great Britain avenge the inaugural Anglo American Padel Cup defeat by Team USA, in Padel’s version of the Ryder-Cup? To find our fans will have to wait until 4-6 February 2027 for the reigniting of rivalries, which will take place on US soil in Palm Beach County, South Florida. The aptly named "Replay Club" will host the tournament’s second edition after a thrilling London debut in October 2025, when Team USA edged out GB in a down-to-the-wire finish. If you’re a padel fan, there’s a lot to be excited about. Organisers are expanding the Cup significantly: the Open, 40s, 50s and 60s categories will each add an extra pair per nation, pushing the total field to more than 100 players. That means deeper draws, more matches (players can expect to play four times over the weekend) and s...

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1Mar By Sports Tourism NewsNo Comments

Bucket List, Editor's Pick

Sports travel bucket list: a guide to winter in the Tatra Mountains

The Tatra Mountains’ growing appeal as one of Europe’s best winter sports destinations is gaining momentum year-on-year. Inviting thrill-seekers and families to experience resorts like Tatranska Lomnica and Strbske Pleso, which are ideal for intermediate to advanced skiers, to the family-friendly slopes of Stary Smokovec rated as easy-to-moderate and all connected via the Tatra Electric Railway line and Jasna, one of central Europe’s best and largest ski resorts, catering for all levels of skier. However, this bucket-list guide to winter in the Tatra Mountains will give a different perspective of this spectacular region, one which will inspire, educate, explore and ultimately encourage you to add these life experiences to your memory banks. https://www.youtube.com/watch?v=--0mH...

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13Feb By Sports Tourism NewsNo Comments

Editor's Pick, Sports Business, Trends

London tops 2026 sports-tripping index ahead of Dubai and Tokyo

London has been crowned the world’s best city for sports-tripping in 2026, according to a global study by luggage storage network Stasher. The research found that nearly 30% of people have travelled – or would consider travelling – abroad for a major sporting event, reflecting the continued rise of sports tourism as a mainstream travel driver.  According to UN Tourism, sports tourism now accounts for around 10% of global tourism spending, with projections suggesting the sector could reach $1.3 trillion by 2032. Scoring 7.6 out of 10, London’s appeal lies in the sheer density of elite teams and global events across the so-called ‘big five’ sports – football, rugby union, basketball, baseball and cricket. The city is home to 20 world-class teams, including football heavyweights Arsenal...

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21Jan By Sports Tourism NewsNo Comments

Editor's Pick, Guides, Holidays & Trips

Saint Lucia’s sporting pedigree creates sports travel legacy

Some destinations defy their size, bursting with sporting legends and adventure. Saint Lucia is one such nation and island that may be small, but its influence in sports and active-adventure is immense. Ramy James Salameh visited to explore and discover what makes this Caribbean paradise a true sports travel powerhouse. Wherever I found myself in Saint Lucia, I was never far from a vibrant billboard celebrating Julien Alfred's historic victory in the 100m sprint at the 2024 Paris Olympics. She not only brought home the island’s first ever Olympic medal but dazzled the world with a gold in the 100m and a silver in the 200m, both blue-ribbon events of the Summer Games. The impact of her achievements is as powerful as Saint Lucia’s volcanic landscape, and the seismic reverberations are ...

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10Jan By Sports Tourism NewsNo Comments

Editor's Pick, Events, Sports Business

Sport propels Europe’s event-driven tourism growth in 2025

Europe’s event-driven tourism sector grew by 7% in 2025, with sport emerging as a central engine of growth, driving significant economic impact for destinations and local communities across the continent. According to a comprehensive analysis by Mabrian and Data Appeal, both Almawave Group companies, the sports category accounted for the largest share of event-related tourism expenditure, highlighting professional matches and major competitions as major tourism magnets. Across the 12 European markets studied – including Spain, Belgium, Sweden, Greece, the UK, Germany, and France – sports accounted for 41.4% of all event-driven tourism spending, outpacing other event types. Markets such as Spain, Belgium, Sweden and Greece stand out for their heavy reliance on sports events, where the...

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22Dec By Sports Tourism NewsNo Comments

Editor's Pick, Guides, Holidays & Trips, Hotels & Resorts

A day in the sporting life of Somabay

Have you ever dreamed of experiencing life as a professional athlete? Follow in Ramy Salameh's footsteps and travel to Somabay, a premier sports tourism destination on Egypt’s Red Sea featuring world-class facilities. Imagine a day which starts by watching an ATP tour tennis tournament and ends on horseback viewing the sun melt below the Red Sea Mountains. And in-between getting to play a nine-hole Par 3 golf course, snorkel above a family of turtles gliding passed a coral reef, before slipping into the Red Sea’s only Thalasso Tonic seawater-based therapy pool to pummel your every sinew into a more relaxed state. This was a day I experienced during a stay in Somabay, one of the most beautiful peninsula’s on Egypt’s dazzling Red Sea coastline and one which continues to e...

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14Dec By Sports Tourism NewsNo Comments

Bucket List, Editor's Pick, Holidays & Trips

Sports travel bucket list: Loch Ness and Great Glen Way walking holiday 

Self-guided walking holiday specialist Inntravel has launched a number of new European itineraries for 2026, ranging from the wild atmosphere of Loch Ness in Scotland to the Prosecco Hills of northeastern Italy.  Among the other introductions for the year ahead are Spain’s oldest National Park, the wild Picos de Europa, and its ‘Green Coast’, and a single centre walking holiday in the whitewashed fishing village of Calella de Palafrugell on the quiet side of the Costa Brava.  In this new addition to the sports travel bucket list, we look at Inntravel’s walking holiday to the most famous glen and loch in the Scottish Highlands.  Loch Ness and the Great Glen Way  Explore both shores of Loch Ness on this self-guided holiday based at a stylish four-star hotel in Fort Augustus. The ren...

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30Nov By Sports Tourism NewsNo Comments

Editor's Pick, Events, Sports Business

FIFA Women’s World Cup 2035: a potential UK sports tourism blockbuster

England, Scotland, Wales and Northern Ireland have formally launched a joint bid to host the FIFA Women’s World Cup 2035, positioning the tournament as the biggest single-sport event ever staged on UK soil – and a potential blockbuster for sports tourism across all four nations.  Under the “All Together” bid banner, the four football associations are proposing 22 stadiums across 16 host cities, with FIFA expected to trim that list to around 14-16 venues should the bid be successful. The tournament – expanded to 48 teams – would feature 104 matches over 39 days, with organisers targeting 4.5 million ticket sales and a global TV audience of 3.5 billion. It would also be the UK’s first World Cup since 1966, giving a new generation of fans the chance to experience a global finals on home tu...

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30Nov By Sports Tourism NewsNo Comments

Editor's Pick, Events, Sports Business

Amdavad in India to host Centenary Commonwealth Games 2030

The Indian city of Amdavad, also known as Ahmedabad, has been formally named as the host city of the Centenary Commonwealth Games in 2030. The decision confirms that the world’s most populous nation will stage the landmark edition of the Games, after delegates of the 74 Commonwealth member nations and territories ratified India’s bid at the Commonwealth Sport General Assembly in Glasgow. India presented a compelling vision for the 2030 Games, centred in the Gujarat city of Amdavad, which will build on foundations laid by Glasgow 2026.  Jaismine Lamboria, world champion boxer from India, said: “It truly is a proud moment to see India become the host of the Centenary Commonwealth Games. Amdavad will give athletes and fans a very warm and vibrant welcome, and having the opportunity...

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22Nov By Sports Tourism NewsNo Comments

Editor's Pick, Sports Business

Dubai unveils ambitious playbook to become the world’s top sporting city by 2033

Dubai has set out a bold roadmap to become the world’s leading sporting city with the launch of the Dubai Sports Sector Strategic Plan 2033 – an ambitious framework aimed at boosting the emirate’s global standing in elite competition, community sport and the fast-growing sports tourism sector. Unveiled by Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, chairman of the Dubai Sports Council (DSC), the strategy outlines a comprehensive vision centred on competitiveness and sustainable industry growth, all while significantly expanding Dubai’s position as a magnet for international sporting events and visitors. At a launch ceremony held at the Nad Al Sheba Sports Complex, Mansoor bin Mohammed affirmed that the plan “enhances the sector’s competitiveness, creates new opportunities, nur...

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2Nov By Sports Tourism NewsNo Comments

Editor's Pick, Sports Business

Apply for ‘The Coolest Job on Earth’ at the Antarctica Marathon

Forget the sports travel bucket list (for a minute), this is one for the life and career bucket lists. Marathon Tours & Travel is calling on runners, adventurers, storytellers, and content creators from across the world to apply for its most exciting campaign yet – “The Coolest Job on Earth”. This unique competition offers one lucky winner the chance to travel with the company to Antarctica in March 2026 and work behind the scenes at the world-famous Antarctica Marathon. The winner will travel to King George Island in March 2026, joining the Marathon Tours & Travel team in delivery of the Antarctica Marathon, which is held on 19 March 2026. They’ll be given the unique opportunity to experience one of the planet’s most extraordinary running events, and to connect with runners fr...

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24Oct By Sports Tourism NewsNo Comments

Editor's Pick, Holidays & Trips, Hotels & Resorts, Venues & Stadiums

Elevate your sporting experience in Paris

Seine-Saint-Denis was the beating heart of Paris 2024 and a major reason why the French capital has been ranked the world’s top sports city in 2025. Ramy James Salameh discovered the reinvention of the northern Parisian suburbs accelerated by the Olympics. Let me set the scene. I was swimming in France’s highest pool, some 140 metres above the ground beneath a neon sign declaring ‘head in the clouds’ and beside floor-to-ceiling windows looking out upon the gleaming venues of the Paris 2024 Summer Olympics. I’d checked into the H4 Hotel Wyndham Paris Pleyel Resort in Seine-Saint-Denis a part of northern Paris which encompasses a collection of suburbs beyond the Périphérique, now boosted by the Olympics and evolving into a symbol of creative energy, cultural renewal and sporting legacy...

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18Oct By Sports Tourism NewsNo Comments

Editor's Pick, Sports Business, Sports Travel, Trends

GCC sports tourism to surge as PwC highlights growth opportunities

Forecast to surpass $2 trillion by 2030, the sports tourism sector is being propelled by mega-events, high-spending fans, active lifestyle movements and the rise of immersive, experience-led travel. But nowhere is this transformation more visible – or more strategically leveraged – than in the countries that make up the Gulf Cooperation Council (GCC). According to “Game on for the GCC: Turning sporting ambition into lasting tourism impact”, a new report by PwC Middle East, the region has shifted beyond merely hosting world-class sporting events. It is now developing an integrated sports tourism economy – one that spans infrastructure investment, destination branding, digital innovation and year-round community engagement.  From Saudi Arabia’s record-breaking Esports World Cup, Qatar’...

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