Editor’s Pick

1Mar By Sports Tourism NewsNo Comments

Bucket List, Editor's Pick

Sports travel bucket list: a guide to winter in the Tatra Mountains

The Tatra Mountains’ growing appeal as one of Europe’s best winter sports destinations is gaining momentum year-on-year. Inviting thrill-seekers and families to experience resorts like Tatranska Lomnica and Strbske Pleso, which are ideal for intermediate to advanced skiers, to the family-friendly slopes of Stary Smokovec rated as easy-to-moderate and all connected via the Tatra Electric Railway line and Jasna, one of central Europe’s best and largest ski resorts, catering for all levels of skier. However, this bucket-list guide to winter in the Tatra Mountains will give a different perspective of this spectacular region, one which will inspire, educate, explore and ultimately encourage you to add these life experiences to your memory banks. https://www.youtube.com/watch?v=--0mH...

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13Feb By Sports Tourism NewsNo Comments

Editor's Pick, Sports Business, Trends

London tops 2026 sports-tripping index ahead of Dubai and Tokyo

London has been crowned the world’s best city for sports-tripping in 2026, according to a global study by luggage storage network Stasher. The research found that nearly 30% of people have travelled – or would consider travelling – abroad for a major sporting event, reflecting the continued rise of sports tourism as a mainstream travel driver.  According to UN Tourism, sports tourism now accounts for around 10% of global tourism spending, with projections suggesting the sector could reach $1.3 trillion by 2032. Scoring 7.6 out of 10, London’s appeal lies in the sheer density of elite teams and global events across the so-called ‘big five’ sports – football, rugby union, basketball, baseball and cricket. The city is home to 20 world-class teams, including football heavyweights Arsenal...

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10Jan By Sports Tourism NewsNo Comments

Editor's Pick, Europe, Events, Sports Business

Sport propels Europe’s event-driven tourism growth in 2025

Europe’s event-driven tourism sector grew by 7% in 2025, with sport emerging as a central engine of growth, driving significant economic impact for destinations and local communities across the continent. According to a comprehensive analysis by Mabrian and Data Appeal, both Almawave Group companies, the sports category accounted for the largest share of event-related tourism expenditure, highlighting professional matches and major competitions as major tourism magnets. Across the 12 European markets studied – including Spain, Belgium, Sweden, Greece, the UK, Germany, and France – sports accounted for 41.4% of all event-driven tourism spending, outpacing other event types. Markets such as Spain, Belgium, Sweden and Greece stand out for their heavy reliance on sports events, where the...

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14Dec By Sports Tourism NewsNo Comments

Bucket List, Editor's Pick, Europe, Outdoor & Adventure, Trips & Experiences

Sports travel bucket list: Loch Ness and Great Glen Way walking holiday 

Self-guided walking holiday specialist Inntravel has launched a number of new European itineraries for 2026, ranging from the wild atmosphere of Loch Ness in Scotland to the Prosecco Hills of northeastern Italy.  Among the other introductions for the year ahead are Spain’s oldest National Park, the wild Picos de Europa, and its ‘Green Coast’, and a single centre walking holiday in the whitewashed fishing village of Calella de Palafrugell on the quiet side of the Costa Brava.  In this new addition to the sports travel bucket list, we look at Inntravel’s walking holiday to the most famous glen and loch in the Scottish Highlands.  Loch Ness and the Great Glen Way  Explore both shores of Loch Ness on this self-guided holiday based at a stylish four-star hotel in Fort Augustus. The ren...

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30Nov By Sports Tourism NewsNo Comments

Editor's Pick, Europe, Events, Football, Sports Business

FIFA Women’s World Cup 2035: a potential UK sports tourism blockbuster

England, Scotland, Wales and Northern Ireland have formally launched a joint bid to host the FIFA Women’s World Cup 2035, positioning the tournament as the biggest single-sport event ever staged on UK soil – and a potential blockbuster for sports tourism across all four nations.  Under the “All Together” bid banner, the four football associations are proposing 22 stadiums across 16 host cities, with FIFA expected to trim that list to around 14-16 venues should the bid be successful. The tournament – expanded to 48 teams – would feature 104 matches over 39 days, with organisers targeting 4.5 million ticket sales and a global TV audience of 3.5 billion. It would also be the UK’s first World Cup since 1966, giving a new generation of fans the chance to experience a global finals on home tu...

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22Nov By Sports Tourism NewsNo Comments

Editor's Pick, Sports Business

Dubai unveils ambitious playbook to become the world’s top sporting city by 2033

Dubai has set out a bold roadmap to become the world’s leading sporting city with the launch of the Dubai Sports Sector Strategic Plan 2033 – an ambitious framework aimed at boosting the emirate’s global standing in elite competition, community sport and the fast-growing sports tourism sector. Unveiled by Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, chairman of the Dubai Sports Council (DSC), the strategy outlines a comprehensive vision centred on competitiveness and sustainable industry growth, all while significantly expanding Dubai’s position as a magnet for international sporting events and visitors. At a launch ceremony held at the Nad Al Sheba Sports Complex, Mansoor bin Mohammed affirmed that the plan “enhances the sector’s competitiveness, creates new opportunities, nur...

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2Nov By Sports Tourism NewsNo Comments

Editor's Pick, Sports Business

Apply for ‘The Coolest Job on Earth’ at the Antarctica Marathon

Forget the sports travel bucket list (for a minute), this is one for the life and career bucket lists. Marathon Tours & Travel is calling on runners, adventurers, storytellers, and content creators from across the world to apply for its most exciting campaign yet – “The Coolest Job on Earth”. This unique competition offers one lucky winner the chance to travel with the company to Antarctica in March 2026 and work behind the scenes at the world-famous Antarctica Marathon. The winner will travel to King George Island in March 2026, joining the Marathon Tours & Travel team in delivery of the Antarctica Marathon, which is held on 19 March 2026. They’ll be given the unique opportunity to experience one of the planet’s most extraordinary running events, and to connect with runners fr...

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24Oct By Sports Tourism NewsNo Comments

Editor's Pick, Hotels & Resorts, Trips & Experiences, Venues & Stadiums

Elevate your sporting experience in Paris

Seine-Saint-Denis was the beating heart of Paris 2024 and a major reason why the French capital has been ranked the world’s top sports city in 2025. Ramy James Salameh discovered the reinvention of the northern Parisian suburbs accelerated by the Olympics. Let me set the scene. I was swimming in France’s highest pool, some 140 metres above the ground beneath a neon sign declaring ‘head in the clouds’ and beside floor-to-ceiling windows looking out upon the gleaming venues of the Paris 2024 Summer Olympics. I’d checked into the H4 Hotel Wyndham Paris Pleyel Resort in Seine-Saint-Denis a part of northern Paris which encompasses a collection of suburbs beyond the Périphérique, now boosted by the Olympics and evolving into a symbol of creative energy, cultural renewal and sporting legacy...

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18Oct By Sports Tourism NewsNo Comments

Editor's Pick, Europe, Events, Golf, Hotels & Resorts, Sports Business

All eyes on Ireland as golf’s Ryder Cup heads to Adare Manor in 2027

With Europe clinching a dramatic Ryder Cup victory over the USA at Bethpage Black, all eyes now turn to Ireland as the countdown begins for the 2027 Ryder Cup at Adare Manor, where golf’s greatest team event will celebrate its 100th anniversary. Team Europe stars Shane Lowry and Rory McIlroy played pivotal roles in New York, with Lowry delivering the decisive half point that ensured Europe retained the coveted trophy in front of packed galleries. Ireland’s Ryder Cup roots run strong, with Padraig Harrington, Paul McGinley and Darren Clarke among recent captains, having also provided unforgettable moments such as McGinley holing the winning putt in 2002 and Clarke’s performance at the K Club in 2006, when Ireland last hosted the event. The Island of Ireland is no stranger to hostin...

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28Sep By Sports Tourism NewsNo Comments

Editor's Pick, Sports Business

Paris ranked world’s top sport city of 2025 ahead of LA and NYC

Paris has once again been named as the world’s top sports city, according to Burson’s 2025 Ranking of Sport Cities. The French capital topped the ranking for the third consecutive year with Los Angeles maintaining second place and New York City securing third. London remains in fourth position, while Madrid completes the top five.  The annual ranking identifies the top 100 cities from around the world with the strongest association with sport. It is based on both perception and in-depth quantitative analysis, including feedback from international sports leaders, sports media representatives and industry experts, as well as social media and media coverage analytics. For the first time, this year's edition also includes PR metrics derived from comprehensive media tracking. The 202...

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28Sep By Sports Tourism NewsNo Comments

Editor's Pick, Sports Business

Mallorca pledges to leverage sport in responsible tourism push  

The Spanish island of Mallorca has established itself as a leading international sports tourism destination thanks to its year-round calendar of events and activities which attract both amateurs and professionals from across the globe, driving the local economy and enriching its tourism offering.  High-profile events such as the Mallorca Championships not only put the island firmly on the global sporting map, but also serve as a key platform to promote the Pledge – the Manifesto for Responsible Tourism adopted by Mallorca as a guide toward a more conscious, fair, and sustainable model of tourism. The Pledge lays out a roadmap to transform the way Mallorca manages its tourism. It calls for a model rooted in mutual respect, shared responsibility, and the protection of the island’s...

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18Aug By Sports Tourism NewsNo Comments

Bucket List, Editor's Pick, Tennis & Padel, Trips & Experiences

Sports travel bucket list: padel and tennis at The Datai Langkawi in Malaysia 

The Datai Langkawi has partnered with LUX Tennis to bring world-class tennis and padel coaching experiences to the iconic Malaysian rainforest resort – making it the first resort in Langkawi to introduce padel courts.  Through its partnership with LUX Tennis, the resort further enhances its existing activity offering with bespoke sporting experiences, including premium coaching and tailored programmes. Nestled within the enchanting rainforest surroundings of The Els Club Teluk Datai, The Datai Langkawi's tennis and padel facilities provide the perfect setting for guests to elevate their game, refine their skills, compete against a professional, or simply enjoy an exhilarating match in a breathtaking natural setting.  Stéphane Duvacher, general manager of The Datai Langkawi, said...

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1Aug By Sports Tourism NewsNo Comments

Editor's Pick, Sports Business, Trends, Trips & Experiences

2025’s biggest sports travel trends

Sports travel is booming in 2025, fuelled by a growing demand for immersive, active, and socially-conscious experiences. One of the standout trends is the rise of purpose-driven travel, with fans and athletes seeking trips that combine sport with sustainability, local culture, and wellness. From marathons in eco-conscious destinations to community-led surf retreats, travellers want to feel good about where they go and what their trip supports.  Adventure and endurance sports are also surging, with destinations offering multi-day cycling tours, trail running events, and triathlon camps to meet rising interest in personal achievement and outdoor escapism. Meanwhile, the growth of padel and pickleball is driving new regional events and sports holidays, especially in Europe and the Mid...

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28Jul By Sports Tourism NewsNo Comments

Editor's Pick, Events, Sports Business

Women’s Rugby World Cup 2025 England: fan zone locations confirmed 

England is set to host a nationwide celebration for the Women’s Rugby World Cup 2025, with fan zones unveiled in official host locations across the country. Running from 22 August to 27 September, and with more than 330,000 tickets already sold, the tournament will take place across eight venues throughout England, making it the biggest celebration of women’s rugby ever staged.    The fan zones, which will be free to enter, will be open on match-days and at various times throughout the six-week tournament, offering fans, residents and visitors a chance to enjoy the atmosphere and take part in the biggest celebration of women’s rugby.  At the heart of the action will be Battersea Power Station, which has been unveiled as the official tournament fan zone in London, in partnership with ...

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20Jul By Sports Tourism NewsNo Comments

Editor's Pick, Europe, Football, Sports Business, Sports Travel

Como 1907: luxury football travel on Italy’s Lake Como

In May, Italian football club Como 1907 officially unveiled SENT Tourism, its in‑house luxury tour operator designed to bring football fans closer to the emotional, cultural, and aesthetic world of Lake Como. The initiative seeks to extend the club’s identity beyond Serie  A by crafting immersive travel experiences that merge matchday excitement with Italian elegance. Rooted in the club’s transformation under Djarum Group/Sent Entertainment Ltd and president Mirwan Suwarso, SENT Tourism represents the next chapter of Como’s ambition to become a premier football tourism destination, leveraging its stunning lakeside stadium and localised brand ecosystem. New stadium plans unveiled  SENT Tourism is not the only big announcement made in recent months by Como 1907 – the redevelopment o...

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19Jul By Sports Tourism NewsNo Comments

Editor's Pick, Sports Business

Sports hospitality trends: global market value to reach $74.32 billion by 2036 

The global sports hospitality market is on a sharp growth trajectory, according to a new report published by Credence Research. Valued at US$8.35 billion in 2018, the market expanded to US$15.23 billion in 2024 and is projected to reach US$74.32 billion by 2036, registering a compound annual growth rate (CAGR) of 14.12%. This explosive growth is being fueled by the rising global appeal of major sporting events and a growing appetite for premium experiences among corporate clients and high-net-worth individuals. Demand for VIP suites, exclusive access packages, fine dining, and behind-the-scenes experiences is soaring across flagship events such as the FIFA World Cup, UEFA Champions League, NFL’s Super Bowl, Wimbledon, and Formula 1. What’s driving market growth? Premium sports exp...

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15Jul By Sports Tourism NewsNo Comments

Bucket List, Editor's Pick, Sports Travel

‘25 by 75’: is this the ultimate travel bucket list for sport and culture?

Few people turn a casual chat into a life-enriching, global odyssey – but that’s exactly what David M. Carter and his longtime friend George Ross have done with their “25 by 75” sport and culture bucket list.  Carter, a renowned sports business consultant and university professor, has built a career around the intersection of sport, strategy, and storytelling. Now, he’s channeling that same insight into a personal mission with his friend: to attend 25 of the world’s most iconic sporting and cultural events – each in a different country and representing a different sport – before turning 75.  With 13 of the 25 already ticked off the list, Sports Tourism News spoke with Carter about the unique challenge, his favourite events so far, and what’s next on the schedule… Top ima...

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15Jul By Sports Tourism NewsNo Comments

Editor's Pick, Events, Sports Business, Tennis & Padel

The Sports Tourism Blog: why Wimbledon is the undisputed champion of tennis slams

With another Wimbledon championships coming to a close, tennis fans around the world have a slightly empty feeling, writes Ramy James Salameh. It's a feeling that's similar to finishing a good book and waiting for the next page-turner to arrive, especially that first Monday morning after the weekend climax of the finals. One thing to help fill the void though, is the continued communications from The All England Lawn Tennis & Croquet Club that drops into your inbox and dissects the championship by numbers. As a tennis fan and player, it is not the amount of strawberries and cream sold that peaks my attention, but the stats related to the on-court action. The glitter and sequins could have barely been swept up after the Wimbledon Champion’s Ball and the club’s data boffins hav...

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13Jul By Sports Tourism NewsNo Comments

Editor's Pick, Sports Business

Sports tourism global value to hit $1.7 trillion by 2032 – World Economic Forum report

A new report published by the World Economic Forum, in collaboration with Kearney, has positioned sports tourism as one of the fastest-growing sectors in the global travel economy, with a projected value of more than US$1.7 trillion by 2032. According to the report – Travel & Tourism at a Turning Point – sports tourism is one of several segments emerging as “significant growth drivers”, expanding at rates “exceeding sector averages”, and driven by rising global interest in live events, active travel experiences, and the power of digital engagement. Valued at US$609 billion in 2023, the sector is forecast to grow at a compound annual growth rate (CAGR) of 16%, reaching more than US$1.7 trillion in less than a decade. The report defines sports tourism as “where the tourist either obse...

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5Jul By Sports Tourism NewsNo Comments

Editor's Pick, F1 & Motorsport, Sports Business, Trends

2025 Global F1 Fan Survey: women, Gen Z and US fans power new era 

Formula 1 fandom is evolving – and it’s younger, more diverse, and more plugged-in than ever. According to the 2025 Global F1 Fan Survey, released by Formula 1 and Motorsport Network, the sport is in the midst of a generational and cultural shift, with women, Gen Z, and US fans emerging as powerful forces shaping the future of the grid. Conducted every four years, the survey gathered insights from more than 100,000 self-identified F1 fans across 186 countries. The results confirm what has been building over recent seasons: Formula 1 is no longer just a motorsport, it’s a cultural phenomenon. Women are leading the next wave of fandom, with female fans making up three in four of all new fans in the survey. Among Gen Z respondents, nearly half identify as female – highlighting the sport...

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