Sports Business

13Apr By Sports Tourism NewsNo Comments

Editor's Pick, Sports Business, Sports Travel

Expedia Group study: women’s sport the ‘real growth story’ of sports tourism

New research released by Expedia Group has revealed how sports tourism is transforming how people are travelling and the sector is creating massive opportunities for the travel industry. In a blog post titled "how to win big with sports tourism", Expedia Group’s chief commercial officer Greg Schulze said that sports tourism presents “significant economic opportunity” for travel providers and is creating “high-demand periods” for transportation and lodging companies and “boosts host cities' economies”.  According to UN Tourism, sports travel now accounts for 10% of global tourism spending, while Skift reported that the sports tourism sector is projected to reach $1.3 trillion by 2032.  Expedia Group’s data suggests sports trips are about "more than just the event" – they're a chan...

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12Apr By Sports Tourism NewsNo Comments

Editor's Pick, Events, Sports Business

Paris 2024 Olympics legacy: an ‘exceptional’ year for French tourism 

The Atout France - France Tourism Development Agency has revealed how the Paris 2024 Olympic and Paralympic Games contributed to one of the most memorable years for France’s travel industry. The games provided a unique opportunity to showcase France's rich heritage and strengthened its image as a must-visit destination. In total, 12 million tickets were sold for the games while nearly five billion viewers worldwide tuned in. Overall in 2024, France welcomed more than 100 million international tourists, generating €71 billion in revenue.  Nathalie Delattre, France's minister of tourism, said: "2024 will remain engraved in history as an exceptional year for France. The commemoration of the 80th anniversary of the D-Day landings, the Olympic and Paralympic Games, and the reopening of N...

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12Apr By Sports Tourism NewsNo Comments

Sports Business

IAGTO’s three global golf tourism conventions fully booked for 2025

IAGTO, the International Association of Golf Tour Operators, has announced that its three global conventions in 2025 – the 11th Asia Golf Tourism Convention (AGTC) in Danang, the 3rd IAGTO European Convention (IEC) in Gran Canaria and the 16th North America Golf Tourism Convention (NAC) in Birmingham, Alabama – are now sold out, having attracted approximately 650 golf resorts, golf courses, hotels, inbound operators and tourism boards as exhibitors.  IAGTO is still taking registrations for buyers (golf tour operators) for the IEC and NAC events, and the capacity for both has been increased in order to accommodate even more hosted buyers. AGTC 2025 in Danang, Vietnam concluded on 5 April and attracted a record 450 delegates, 100 more than any of the previous 10 editions.  Peter Walton...

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5Apr By Sports Tourism NewsNo Comments

Events, Sports Business

RWC Experiences unveils Women’s Rugby World Cup 2025 hospitality packages

RWC Experiences, a joint venture between World Rugby and Sports Travel & Hospitality (STH), has unveiled the hospitality packages for the Women’s Rugby World Cup 2025. Hosted across eight venues in England from 22 August to 27 September 2025, the tournament is set to break attendance and global viewership records. From private suites and fine dining to karaoke and vibrant dancefloors, fans will get the chance to experience Rugby World Cup matches like never before. The fusion of world-class rugby and captivating entertainment has been designed with fans at its core, offering packages that fully immerse supporters in the tournament’s atmosphere.  Pitch Perfect – The Ultimate Karaoke Experience: The Pitch Perfect Karaoke Experience invites fans to kick off their matchday in a...

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1Apr By Sports Tourism NewsNo Comments

Sports Business, Venues & Stadiums

Las Vegas Grand Prix Plaza: new F1 fan attractions to open in May 2025

The world’s largest Formula 1 attraction, the Grand Prix Plaza, will open its doors in Las Vegas on 2 May 2025. Home to the Las Vegas Grand Prix Pit Building, the 39-acre Grand Prix Plaza features more than 100,000 square feet of entertainment across three ticketed F1 attractions.  The venue will close for the season in late summer to prepare for November's Formula 1 Heineken Las Vegas Grand Prix, with a future reopening date to be announced. Attractions within the Grand Prix Plaza include: F1® X: experience a Formula 1 event like no other with F1® X at the Grand Prix Plaza, where classic engineering meets cutting edge high-tech. Guests will step into Becoming F1, a holographic experience immersing guests in the lives of the F1 crew behind the sport. Afterwards, guests can take a jo...

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1Apr By Sports Tourism NewsNo Comments

Editor's Pick, Events, Sports Business

Tour de France 2027 men’s and women’s races to start in the UK

The Grand Départs of the 2027 Tour de France and Tour de France Femmes avec Zwift will be hosted by the United Kingdom. This marks the first time that both the opening stages of the men’s and women’s events will take place in the same country, outside of France.  England, Scotland, and Wales are all set to host stages of this famous cycling event in 2027, making it the largest free sporting spectacle in British history with millions expected to line the streets for the return of the Tour de France, and to witness the first ever staging of the Tour de France Femmes avec Zwift in the UK.  The men’s Tour de France will begin in Edinburgh, Scotland. Further route details for both the men’s and women’s 2027 Grand Départs will be announced, with the focus on maximising the opportunity...

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22Mar By Sports Tourism NewsNo Comments

Sports Business

Emprise Group Limited acquires International Cricket Tours

Emprise Group Limited – parent company of brands such as The R66T Academy and Barmy Army – has enhanced its sports, travel and leisure portfolio with the acquisition of International Cricket Tours, a renowned provider of cricket travel packages.   Aimed at providing even more travel opportunities for sports fans, with a particular focus on cricket and the various England teams, the deal will see Emprise Group Limited and International Cricket Tours combine resources and expertise, and form a stronger, more innovative company that will better serve its customers and stakeholders.  “I am absolutely delighted to add International Cricket Tours (ICT) to our growing portfolio,” said Chris Millard, managing director of Emprise Group Limited. “With over 50 years’ experience in the trav...

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22Mar By Sports Tourism NewsNo Comments

Sports Business

Visit Morocco named official tourism partner of golf’s Clutch Pro Tour

The Visit Morocco brand, under the Moroccan National Tourist Office, has been announced as the official tourism partner of golf's Clutch Pro Tour. Since its formation in 2019, the Clutch Pro Tour has grown into one of the leading development platforms in world golf, obtaining Official World Golf Ranking accreditation and becoming an official satellite tour to the European Tour’s HotelPlanner Tour and DP World Tour. This season, as part of the inaugural International Series, the Clutch Pro Tour will deliver two flagship events in Morocco. Both tournaments in 2025 are to be staged at the Al Houara Golf Club in Tangier – ranked the fifth best course in Africa, and second in Morocco. As well as becoming the official tourism partner, Visit Morocco will also be the title partner the new “M...

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22Mar By Sports Tourism NewsNo Comments

Hotels & Resorts, Sports Business, Venues & Stadiums

Cycas Hospitality to manage Oxford United FC’s new stadium hotel

Pan-European hospitality management company Cycas Hospitality has been appointed to manage the new-build Radisson hotel that will be located at Oxford United Football Club’s upcoming new stadium. Marking Cycas Hospitality's first UK-based property under management, the new hotel within the 16,000-seat, all-electric stadium near Kidlington, five miles north of Oxford, will feature a range of construction and operational measures to ensure the highest standard of environmental sustainability.  The development, which aims to secure a permanent, sustainable home for the football club alongside long-lasting community benefits, comprises a stadium, conference and exhibition centre for more than 1,000 delegates and purpose-built hotel servicing both visitors and local corporate clients...

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16Mar By Sports Tourism NewsNo Comments

Events, Sports Business

The Ocean Race Europe 2025 adds historic stop in Nice, France

The Ocean Race Europe, the fully-crewed offshore sailing race for the foiling IMOCA Class, will visit the Mediterranean coast of France for the first time this summer with a historic stop in Nice from 29-31 August 2025. Connecting the Baltic with the Mediterranean and Adriatic Seas, with races between seven iconic cities and countries, The Ocean Race Europe will start on Sunday 10 August 2025 from Kiel, Germany with the mixed male/female crews of the IMOCA fleet racing through the Baltic Sea and North Sea and into the English Channel for a quick stop in Portsmouth, UK from 14-17 August. From there, the race continues with a fly-by via Portugal (20 August), before entering the Mediterranean Sea en route to Cartagena, Spain (23-26 August). The short stop in Nice is next, from 29-31 August...

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11Mar By Sports Tourism NewsNo Comments

Editor's Pick, Sports Business, Venues & Stadiums

Man Utd’s new stadium will ‘transform’ the fan experience 

English Premier League football club Manchester United have announced plans to build a new 100,000-seat stadium as the centrepiece of a major regeneration project for the Old Trafford area of the city.  Costing a “ballpark [figure] of £2bn”, the BBC reported, the new stadium, and wider regeneration project, have the potential to deliver an additional £7.3bn per year to the UK economy which brings large-scale social and economic benefits to the community and wider region, including the possible creation of 92,000 new jobs, more than 17,000 new homes as well as driving an additional 1.8 million visitors annually.  Conceptual images and scaled models of what the new stadium and surrounding area could look like were unveiled by Foster + Partners, the architecture group appointe...

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7Mar By Sports Tourism NewsNo Comments

Sports Business

Ticketmaster appointed as official provider for Rugby World Cups in 2027 and 2029

World Rugby has announced Ticketmaster as the official ticketing service provider for the Men's Rugby World Cup 2027 and Women's Rugby World Cup 2029, both to be hosted in Australia. The appointment builds on the successful partnership for the Women’s Rugby World Cup England 2025, which has achieved record ticket sales.  Announcing the collaboration at Ticketmaster’s Legends in Sport event in London, World Rugby chief executive Alan Gilpin said: “Ticketmaster is playing a key role in supporting our mission to grow the global game by making the sport more accessible and more relevant to a wider and global audience. The collaboration has proven to be particularly successful in making Women’s Rugby World Cup England 2025 the most sought-after women’s sporting ticket of the year, and the bi...

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7Mar By Sports Tourism NewsNo Comments

Hotels & Resorts, Sports Business

The Medlock: Man City and Radisson Hotel Group to open new Etihad Campus hotel

Manchester City and the Radisson Hotel Group have announced a collaboration that will see a new hotel, The Medlock, open on the English Premier League football club’s Etihad Campus in late 2026.    Operating all year round, the 401-room hotel will provide convenient and comfortable accommodation for music and sport fans who are attending events at the Etihad Stadium, visitors to the UK’s largest indoor arena, Co-op Live, as well as guests exploring the wider entertainment destination and Manchester itself.  The Medlock will offer guests a choice of suites, deluxe and standard rooms, in addition to a luxury penthouse suite. Upon completion, guests will also have access to a wide variety of food and drink outlets, a roof walk and museum experience and commercial office space in the exp...

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1Mar By Sports Tourism NewsNo Comments

Sports Business

International Luxury Hotel Association and Matrix Fitness partner to enhance wellness in hospitality 

The International Luxury Hotel Association (ILHA) has announced Matrix Fitness as its newest official partner to support the integration of wellness-focused fitness solutions within the luxury hospitality sector. This partnership reflects a shared commitment to enhancing guest well-being through innovative fitness experiences tailored to high-end properties.  Through this collaboration, ILHA and Matrix Fitness will share insights and best practices with industry professionals, focusing on the evolving role of fitness and wellness in luxury hospitality. Matrix Fitness will contribute to discussions on emerging trends, technology integration, and wellness initiatives that align with the needs of modern travellers, including at ILHA's INSPIRE Luxury Hospitality Conference in Las Vegas...

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23Feb By Sports Tourism NewsNo Comments

Sports Business

Golfbreaks becomes travel partner of Women’s Golf Day

Women’s Golf Day (WGD) and global golf tour operator Golfbreaks have announced a partnership agreement to create golf travel packages and experiences for female golfers under the new “WGD Travel” banner.  The section will carry general travel information, featured packages and WGD-curated trips to major events and destinations ranging from affordable to bespoke luxury experiences. Golfbreaks will also host a WGD event this summer (27 May to 3 June 2025) as part of the WGD 10th anniversary celebrations. Dolores Brown, head of tournaments at Golfbreaks, said: “Golfbreaks is passionate about facilitating more golf options for women and creating experiences that make golf less daunting for them, which perfectly aligns with the ethos of Women’s Golf Day. Taking a trip away with your golfi...

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23Feb By Sports Tourism NewsNo Comments

Sports Business

Olympic Esports Games: Riyadh to host inaugural edition in 2027

The International Olympic Committee (IOC) has confirmed that the first edition of the Olympic Esports Games will be held in 2027 in Riyadh, Saudi Arabia. It was also announced that the Road to the Olympic Esports Games will start this year. For the organisation of the Olympic Esports Games, the IOC is partnering with the Saudi Olympic and Paralympic Committee (SOPC), while the Esports World Cup Foundation (EWCF) will become a founding partner.  IOC president Thomas Bach said: “There is now a very clear roadmap to the historic first-ever Olympic Esports Games. With the Road to the Olympic Esports Games starting this year, the Games are becoming a reality. This is further evidence of the strength of the partnership between the IOC and the SOPC in many areas.”  Prince Abdulaziz...

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31Jan By Sports Tourism NewsNo Comments

Sports Business

High-profile speakers lined up for the 2025 Outside Summit in Denver

The second edition of the Outside Summit, part of the larger Outside Festival, will feature a line-up of high-profile speakers for the event taking place in Denver, Colorado, from Thursday 29 May to Sunday 1 June 2025.   Bringing together key stakeholders, career veterans, and emerging talents, the multi-day Outside Summit includes some of biggest names in the outdoor industry with speaker sessions from the likes of Reed Hastings (co-founder of Netflix and CEO of Powder Mountain), Caroline Brown (global brand president of The North Face), Albert Lin (National Geographic explorer and TV host), and Alyssa Ravasio (founder of Hipcamp). Robin Thurston, founder and CEO of event organisers Outside Interactive Inc, said: “The summit is an embodiment of our mission at Outside, and ...

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30Jan By Sports Tourism NewsNo Comments

Events, Sports Business

Rugby World Cup 2027 in Australia set to generate AUS$1.3bn in visitor expenditure

World Rugby has unveiled the seven host cities for the 11th edition of the men’s Rugby World Cup, taking place in Australia from 1 October to 13 November 2027. With 250,000 international visitors expected over the six-week period, the tournament is projected to generate AUS$1.3 billion in direct visitor expenditure across the country and seven host cities, while inspiring a nation to embrace rugby, aiming for 200,000 participants by 2029. Selected for their vibrant culture, world-class hospitality and scenic landmarks, the Rugby World Cup 2027 host cities are:  Adelaide | Tarntanya  Brisbane | Meeanjin  Melbourne | Narrm  Newcastle | Awabakal-Worimi  Perth | Boorloo  Sydney | Gadigal  Townsville | Gurambilbarra  Perth | Boorloo will play host to the anticipa...

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19Jan By Sports Tourism NewsNo Comments

Sports Business

World Rugby and STH partner to enhance Rugby World Cup fan experiences

World Rugby has signed an exclusive agreement with Sports Travel & Hospitality (STH), a Sodexo Live! Company, to redefine the premium fan experience for the next three men’s and women’s Rugby World Cups. The ‘RWC Experiences’ programme will bring fans closer to the action than ever before, offering a wide range of ticket-inclusive packages for England 2025 (women), Australia 2027 (men) and Australia 2029 (women). In line with World Rugby’s core mission of advancing the sport’s relevance and accessibility, the deal will see redefined experiences that cater for a diverse audience in an evolving entertainment landscape. Designed to enhance the matchday experience and create unforgettable experiences, the packages will combine innovative travel and hospitality solutions with interact...

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28Dec By Sports Tourism NewsNo Comments

Sports Business

The Great Run Company: Gen Z spurs 39% increase in running participation

The Great Run Company, owners of the world’s biggest half marathon, the Great North Run, has revealed the four core trends identified in 2024 which look set to continue into 2025. Using 2024 participant data from more than 180,000 runners across its portfolio of annual running events, the Great Run Company’s Rewind24 Report highlighted: the love of running is not waning with more and more people taking up the sport new runners are challenging themselves with the distances they take on  the boom in running is being fuelled by Gen Z the gender gap in participation continues to shrink Keep on running: the popularity of running continues at pace with a 39% increase in participation versus 2023, according to growth figures across the Great Run Series, excluding The Great Nor...

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