Sports travel trends – news and insights | Page 2 of 2

2025 Global F1 Fan Survey: women, Gen Z and US fans power new era

5Jul

By Sports Tourism NewsNo Comments

2025 Global F1 Fan Survey: women, Gen Z and US fans power new era

Formula 1 fandom is evolving – and it’s younger, more diverse, and more plugged-in than ever. According to the 2025 Global F1 Fan Survey, released by Formula 1 and Motorsport Network, the sport is in the midst of a generational and cultural shift, with women, Gen Z, and US fans emerging as powerful forces shaping the future of the grid. Conducted every four years, the survey gathered insights from more than 100,000 self-identified F1 fans across 186 countries. The results confirm what has been building over recent seasons: Formula 1 is no longer just a motorsport, it’s a cultural phenomenon. Women are leading the next wave of fandom, with female fans making up three in four of all new fans in the survey. Among Gen Z respondents, nearly half identify as female – highlighting the sport...

Adventure travel trends 2025: fuelling a new wave of sports tourism

5Jul

By Sports Tourism NewsNo Comments

Adventure travel trends 2025: fuelling a new wave of sports tourism

The global adventure travel industry has entered a new era – stable, focused, and increasingly connected to the fast-rising world of sports tourism. That’s one of the big takeaways from the 2025 Adventure Travel Trends & Insights Report, the annual benchmark study released by the Adventure Travel Trade Association (ATTA). Now in its 18th year, the report reveals how active, immersive travel experiences are not just bouncing back from the pandemic, but helping define a more meaningful future for global tourism. Drawing from multilingual survey responses between February and April 2025, the report reflects the real-world data and insights of hundreds of tour operators worldwide, based on their business activity during 2024. It’s a clear snapshot of what today’s adventure traveller wan...

‘Sports-tripping’: Hyatt survey reveals British sports travel trends

13Jun

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‘Sports-tripping’: Hyatt survey reveals British sports travel trends

British travellers love to take part in sporting events so much that one in six (16%) admit they’d be willing to travel thousands of miles to do so, according to a new survey by Hyatt. This growing trend – dubbed “sports-tripping” – sees people combine their love of taking part in sport with ticking off bucket list destinations. The survey of 2,000 Brits, commissioned by Hyatt and conducted by Perspectus Global during March 2025, also reveals that typically people plan to take part in five sporting events in the next 12 months, with two in five saying this is more than previous years. Football tournaments (48%), cycling races (20%) and swimming competitions (18%) topped the list of favourite events. More than a quarter of people are planning to turn their marathon race calendars into tr...

Luxury sports tourism: a key trend driving luxury travel in 2025

13Jun

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Luxury sports tourism: a key trend driving luxury travel in 2025

Following an in-depth customer survey, ultra-luxe experiential travel company, Ultimate Driving Tours, has unveiled some exclusive insights into what is shaping the luxury travel industry in 2025. Here are five of the key luxury travel trends that have emerged from the survey… Luxury sports tourism Ultimate Driving Tours has seen a surge in demand for its F1 hospitality packages and tours – immersive destination experiences that combine supercar exploration with exclusive access to Grand Prix weekends across Europe. This appetite reflects a broader trend: sporting-inspired travel continues to be a driving force in the luxury market, with 60% of travellers planning to take at least one trip for a sporting event in 2025, according to the AMEX 2025 Global Travel Trends Report. ...

Rise of ‘mara-cations’: Generator sees marathon weekend booking surge

11May

By Sports Tourism NewsNo Comments

Hotels & Resorts, Sports Business, Trends

Rise of ‘mara-cations’: Generator sees marathon weekend booking surge

Following the TCS London Marathon in April, boutique accommodation brand Generator has recorded an increase in guests looking to combine their love of running with travel – opting for a hybrid of a holiday and a marathon, affectionately coined the “mara-cation”. With a surge in bookings across its global portfolio, Generator’s properties in key marathon locations have seen increased demand during event weekends, highlighting that guests now more than ever are seeking a blend of wellness, intense self-optimisation and a desire to see the world through a new lens. Of the locations that are seeing the biggest increase, New York leads the way, with a 67% increase in bookings at Paramount Times Square - a Generator Hotel during the NYC marathon weekend 2025 (2 November). Berlin co...

Amex Travel report: sports tourism is one of 2024’s top global travel trends

14Apr

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Sports Business, Trends

Amex Travel report: sports tourism is one of 2024’s top global travel trends

Sports tourism has been picked out as one of the top global travel trends for 2024, in a new report published by American Express Travel. Under the headline “for the love of the game”, the report reveals how sports fans, both internationally and domestically in the US, are “logging serious miles to witness their favourite sporting events first-hand”. The 2024 Global Travel Trends Report uncovers the “driving forces behind why people are travelling right now”, and “one thing remains clear”, they “intend to make the most of their trips this year”. In regards to the sports travel trend, it’s not just about “rooting for the home team”, the report said. A poll conducted by American Express Travel found that nearly three-quarters of global respondents are into sports, with 71% considering ...

Sustainable sports travel: cycling trends and tours from Cycling for Softies

30Jul

By Sports Tourism NewsNo Comments

Holidays & Trips, Sports Travel, Trends

Sustainable sports travel: cycling trends and tours from Cycling for Softies

If you want your next sports-themed holiday to be sustainable, then a cycling tour could be a great option. Often overlooked, this type of holiday offers the opportunity to explore a destination while leaving no carbon footprint. In this expert guide, Harvey Downard, head of cycling at bike tour operator Cycling for Softies, shares some insight into this type of travel and suggests some breathtaking routes for anyone looking for an eco-friendly getaway. No-fly and no-drive: keep your carbon footprint to a minimum Using a bike instead of a car for short journeys reduces travel emissions by up to 75%, according to ourworldindata.org. So, as you explore by bike on your holiday, you’ll be able to cover much larger distances than by car to best immerse yourself in a destination and min...

Interview: StubHub president Sukhinder Singh Cassidy talks NFL, London, Brexit and ticket trends

23Oct

By Sports Tourism NewsNo Comments

Sports Business, Trends

Interview: StubHub president Sukhinder Singh Cassidy talks NFL, London, Brexit and ticket trends

Hosting major US sporting fixtures has cemented London’s position as an international sports hub - and the perception of the UK has improved for fans who attended the events. That’s according to a study published in October by online ticket company StubHub which looked at sales data ahead of the 2019 NFL London Games. This year London hosted the NBA regular-season match between the Washington Wizards and New York Knicks at The O2 in January. And for the first time baseball arrived on UK soil with the Boston Red Sox taking on rivals New York Yankees in two MLB matches at the London Stadium in June. In October and November American football has once again been on the London sporting calendar. Two NFL games were played at Tottenham and two are taking place at Wembley. The StubHub stu...