Explora Journeys, the luxury lifestyle ocean travel brand of the MSC Group, has announced a partnership with four-time tennis grand slam champion Jannik Sinner, who becomes the brand’s new ambassador.
At the heart of this collaboration is The Ocean State of Mind, Explora Journeys’ guiding ethos – a philosophy inspired by the sea and its ability to create calm, clarity, and connection. For Italian star Sinner, 24, these values are essential to his performance: balance to navigate high-pressure moments, resilience to recover, and the ability to remain grounded in the constant pursuit of improvement. This alignment reflects a shared understanding that excellence is not only about results, but also about process, authenticity, and wellbeing.
“I’m honoured to join Explora Journeys as their brand ambassador,” said Sinner. “For me, wellness is not just about training – it’s about recovery and balance. I believe in the power of nature and mindful routines, and I see those values reflected in every experience with Explora Journeys.”
Anna Nash, global president of Explora Journeys, added: “Jannik embodies the values at the heart of Explora Journeys – authenticity, excellence, and a commitment to wellbeing. We are delighted to welcome him to our family-owned brand. This collaboration represents a fresh approach to brand ambassadorship – one rooted in authenticity and shared values rather than simple endorsement. His passion, talent, and team spirit – on and off the court – align perfectly with our ethos, inspiring guests to embrace a mindful, balanced way of living and to discover the transformative power of travel.”
Sinner’s role as brand ambassador will see him appearing in select brand campaigns and co-creating a series of exclusive onboard activations and wellness rituals with his team. This collaboration will further enhance Explora Journeys’ mission to connect discerning guests with unique experiences that combine modern European elegance, immersive discovery, and the restorative power of the ocean. His team will also wear apparel featuring the Explora Journeys logo during upcoming tournaments.
See more at explorajourneys.com
Image: Jannik Sinner (Credit: BFA)