Thursday, April 23Sports. Travel. Events. Play

Tag: Sponsorships

Simone Biles named Mandarin Oriental’s first global wellness ambassador
28Mar By Sports Tourism NewsNo Comments
Hotels & Resorts, Sports Business

Simone Biles named Mandarin Oriental’s first global wellness ambassador

Mandarin Oriental has made a golden appointment in its wellness team. The hospitality giant has announced Simone Biles, the most decorated gymnast of all time, as its first-ever global wellness ambassador.  Regarded as one of the defining athletes of her generation, in her new role Biles will collaborate with Mandarin Oriental's wellness board, sharing her insights and perspectives with the group's recognised specialists in lifestyle performance, meditation, movement, nutrition and sleep to help shape future programmes and experiences.  She will support and participate in global storytelling, campaign activations and the development of innovative wellness initiatives aligned with Mandarin Oriental's evolved wellness strategy, integrating mental, emotional, and physical bala...
Read More
World of Hyatt named hospitality partner of new Audi Revolut F1 Team
25Jan By Sports Tourism NewsNo Comments
Sports Business

World of Hyatt named hospitality partner of new Audi Revolut F1 Team

Hyatt Hotels Corporation has confirmed World of Hyatt as the official hospitality partner of the newly launched Audi Revolut F1 Team. The partnership will see the global loyalty brand connect luxury travellers with the world of elite motorsport through a curated programme of premium hospitality and once-in-a-lifetime Formula 1 experiences. World of Hyatt members can enjoy access to the sport’s most iconic moments. From behind-the-scenes paddock tours and driver meet-and-greets to private hospitality lounges and luxury weekend itineraries, members will have the opportunity to experience the world of Formula 1 like never before. In addition, members will be able to earn and redeem points for bespoke travel experiences surrounding key Grand Prix events, blending high performance with high ...
Read More
Marriott Bonvoy and International Cricket Council sign global partnership
10Jan By Sports Tourism NewsNo Comments
Hotels & Resorts, Sports Business

Marriott Bonvoy and International Cricket Council sign global partnership

Marriott Bonvoy and the International Cricket Council (ICC) have signed a strategic partnership which will see Marriott International’s travel platform appointed as the ICC's official accommodation partner through to 2029. The deal gives Marriott Bonvoy’s 260 million members the opportunity to embrace the excitement of the game across continents and showcases Marriott Bonvoy’s extensive offerings to cricket’s passionate global fan base. Peggy Roe, EVP and chief customer officer, Marriott International, said: “Cricket continues to grow as a global sport, with rising fan engagement worldwide and momentum. With more than two billion fans globally, we are proud to serve as the ICC’s official accommodation partner and look forward to delivering exclusive access and once-in-a-lifetime expe...
Read More
World Rugby and Emirates extend record-breaking partnership to at least 2035
30Nov By Sports Tourism NewsNo Comments
Sports Business

World Rugby and Emirates extend record-breaking partnership to at least 2035

World Rugby and Emirates have announced a landmark multi-tournament partnership, the biggest, longest and most wide ranging in the history of rugby union’s global governing body. Strengthening a long-standing relationship that will run through to at least 2035, the renewal cements Dubai-based airline Emirates as a World Rugby Platinum Partner and Principal Partner of the men’s and women’s Rugby World Cups for the next decade.The expanded agreement covers every Rugby World Cup through 2035, including the Men’s and Women’s Rugby World Cups in Australia in 2027 and 2029, the 2031 and 2033 editions in the United States, and the men’s Rugby World Cup 2035, which is already attracting strong early interest from prospective hosts. The deal also includes all global qualifying events, embedding ...
Read More
Maison Sport backs GB Snowsport stars ahead of Milano Cortina 2026
16Nov By Sports Tourism NewsNo Comments
Sports Business

Maison Sport backs GB Snowsport stars ahead of Milano Cortina 2026

Ski lesson booking platform Maison Sport has announced a new partnership as an official sponsor of GB Snowsport. This collaboration will support Britain's Alpine Men’s World Cup team – Dave Ryding, Billy Major and Laurie Taylor – as they prepare for the Milano Cortina 2026 Winter Olympic Games. Founded by former members of the British ski team, Maison Sport has a deep-rooted passion for British Snowsports. This partnership marks a significant step for the company to further its commitment to supporting the UK Snowsports community, from grassroots talent to the highest levels of international competition. Nick Robinson, CEO and co-founder of Maison Sport, said: “As a former member of the British Ski Team, I understand all too well the dedication and hard work required to compete at th...
Read More
Globe Soccer Awards extends partnership with title sponsors BEYOND Developments
16Nov By Sports Tourism NewsNo Comments
Events, Sports Business

Globe Soccer Awards extends partnership with title sponsors BEYOND Developments

The Globe Soccer Awards has extended its strategic partnership with BEYOND Developments, confirming the Dubai-born real estate brand as title partner for the 16th edition of the BEYOND Developments Globe Soccer Awards for a second successive year. Marking another milestone in the evolution of the Globe Soccer Awards, the renewed collaboration reinforces Dubai’s growing influence in the global sporting landscape and underscores a shared commitment to excellence.  Tommaso Bendoni, Founder and CEO of Globe Soccer, said: “BEYOND Developments has been an exceptional partner and we are delighted to continue this journey. Their dedication to innovation and high-quality experiences perfectly aligns with the spirit of Globe Soccer. This ongoing collaboration will continue to enhance the BEYON...
Read More
Explora Journeys names Jannik Sinner as brand ambassador 
25Aug By Sports Tourism NewsNo Comments
Sports Business

Explora Journeys names Jannik Sinner as brand ambassador 

Explora Journeys, the luxury lifestyle ocean travel brand of the MSC Group, has announced a partnership with four-time tennis grand slam champion Jannik Sinner, who becomes the brand's new ambassador. At the heart of this collaboration is The Ocean State of Mind, Explora Journeys' guiding ethos – a philosophy inspired by the sea and its ability to create calm, clarity, and connection. For Italian star Sinner, 24, these values are essential to his performance: balance to navigate high-pressure moments, resilience to recover, and the ability to remain grounded in the constant pursuit of improvement. This alignment reflects a shared understanding that excellence is not only about results, but also about process, authenticity, and wellbeing.  "I'm honoured to join Explora Journeys as the...
Read More
Visit Anaheim showcased with Anaheim Ducks away jersey sponsorship
13Oct By Sports Tourism NewsNo Comments
Sports Business

Visit Anaheim showcased with Anaheim Ducks away jersey sponsorship

The Anaheim Ducks and Visit Anaheim have announced a new partnership agreement, beginning with the 2024-2025 National Hockey League (NHL) season, that sees the tourism organisation’s logo feature on the team’s away jerseys.  Visit Anaheim, the official sales and marketing organisation for the Californian city, will be the first ever partner to have its logo featured on a Ducks away shirt. As the Ducks travel during the 2024-2025 season, Visit Anaheim will be showcased to hockey fans across North America. This partnership represents a commitment to promoting Anaheim as a world-class travel destination, driving continued tourism growth.  Mike Waterman, president and CEO of Visit Anaheim, said: “It’s an honour to be the first away jersey sponsor of the Anaheim Ducks, marking a sign...
Read More
Enjoy Illinois becomes destination partner of Crystal Palace FC
14Sep By Sports Tourism NewsNo Comments
Sports Business

Enjoy Illinois becomes destination partner of Crystal Palace FC

The Illinois Office of Tourism has signed a partnership with Crystal Palace, which sees Enjoy Illinois become the official destination partner of the English Premier League club.  Enjoy Illinois will be displayed on the LED boards at the club’s Selhurst Park stadium in London, as well as interview backdrops and in-stadia televisions. Enjoy Illinois will also sponsor the halftime challenge at Selhurst Park and will run competitions throughout the season where fans can win prizes. The Eagles visited Chicago, Illinois, in 2023 during their pre-season tour and returned to the United States earlier this summer for the second successive year, playing in the Stateside Cup. Crystal Palace will also be returning to Illinois for the next Premier League Mornings Live, taking place in Chica...
Read More
Marathon Tours & Travel named co-title sponsor of AbbottWMM Age Group programme
11May By Sports Tourism NewsNo Comments
Sports Business

Marathon Tours & Travel named co-title sponsor of AbbottWMM Age Group programme

Abbott World Marathon Majors (AbbottWMM) has announced Marathon Tours & Travel (MTT) as the new co-title sponsor of its Age Group World Rankings and Championship programme.  The new sponsorship will see the programme renamed the Abbott World Marathon Majors Marathon Tours & Travel Age Group World Rankings for the 2024 season that began on 1 January. MTT will also assume sponsorship of the forthcoming 2024 Age Group World Championship event. The fourth annual championship race will take place within the 2024 Sydney Marathon and feature more than 1,800 of the world’s best age group competitors, who qualified from more than 350 races worldwide during the previous 2023 season. MTT will offer special VIP Packages specifically for Age Group World Championship athletes to inclu...
Read More
The Sports Tourism Blog: how to reach fans with ‘experiential’ sports marketing
1Jan By Sports Tourism NewsNo Comments
Sports Business

The Sports Tourism Blog: how to reach fans with ‘experiential’ sports marketing

During the MICE expo IBTM World Virtual 2020, Sports Tourism Media had the chance to listen to an interesting presentation by Juli Ferré Nadal, principal of Thinking Heads Sports. The talk focused on building a distinctive and exciting brand experience in the context of a sport event; establishing an emotional connection with fans and potential customers; and to assess how digital fits into an 'experiential' sports marketing campaign.  During the Covid-19 pandemic and various lockdowns in 2020, one area which left a big hole in our lives was when elite sports competitions were cancelled and there was no chance to be a spectator in a stadium or even to view on TV. We all came to realise just how important sport is and its ability to generate much emotion. When the English Premie...
Read More
Rwanda tourism industry gets boost from Arsenal FC shirt sponsorship 
28Aug By Sports Tourism NewsNo Comments
Sports Business, Sports Travel

Rwanda tourism industry gets boost from Arsenal FC shirt sponsorship 

The Rwanda Development Board (RDB) has revealed that the Visit Rwanda shirt sponsorship of Arsenal Football Club has been worth £36m in brand value in its first year.  A three-year partnership reportedly worth £30m was agreed in May 2018 for Visit Rwanda to become the Premier League club’s shirt sleeve sponsor and official tourism partner.  SportsProMedia.com reports that the deal has given Rwanda a 5% tourism boost in visitors from the UK and has already recouped the initial £30m investment, according to analytics from Nielsen, Blinkfire Analytics and Hall and Partners.  RDB chief tourism officer Belise Kariza said: “Before the signing of the partnership, 71% of the millions of Arsenal fans globally did not think of Rwanda as a tourist destination, at the end of the first year of the p...
Read More

EVENTS IN FOCUS