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Video: Malaysia Airlines unveils Manchester United aircraft livery
27Apr By Sports Tourism NewsNo Comments
Sports Business

Video: Malaysia Airlines unveils Manchester United aircraft livery

Malaysia Airlines has unveiled its latest co-branded aircraft livery in partnership with English Premier League football club Manchester United.  Now featured on the airline's flagship A330-300, the bespoke livery includes dynamic red lines flowing from the Malaysia flag into the club's iconic red. Former United players Dimitar Berbatov, Nemanja Vidić, and Luís Nani attended the unveiling in Malaysia.  In March 2024, Manchester United and Malaysia Airlines announced a multi-year partnership which saw the airline become the club’s official commercial airline.  At the time of the announcement, a club spokesperson said: “Manchester United has a long-standing and proud connection with Malaysia, with a history of passionate support from across the country. We have three official M...
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Cambodia wins IAGTO’s Asia Pacific golf destination of the year award
26Apr By Sports Tourism NewsNo Comments
Sports Business

Cambodia wins IAGTO’s Asia Pacific golf destination of the year award

At the 25th annual IAGTO Asia Pacific Awards in Danang, Cambodia was announced as the winner of the Asia Pacific Golf Destination of the Year award, while Sri Lanka picked up the Undiscovered Golf Destination of the Year award for the Asia Pacific region.  The golf tourism industry’s celebrated IAGTO Awards are voted for by IAGTO’s (the International Association of Golf Tour Operators) 700-plus golf tour operators in 69 countries who nominate destinations, golf resorts and golf courses that delivered the best possible experience for their golf travelling clients in the past 12 months at the time of voting.  Golf Course of the Year Awards were presented to the golf course receiving the most votes in each of five South-East Asian countries: Cambodia, Indonesia, Malaysia, Thailand ...
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Marathon Tours & Travel unveils Shanghai Marathon partnership and packages
26Apr By Sports Tourism NewsNo Comments
Holidays & Trips, Sports Business

Marathon Tours & Travel unveils Shanghai Marathon partnership and packages

Marathon Tours & Travel has been confirmed as the official international tour operator for the 2025 Shanghai Marathon, taking place on Sunday 30 November 2025. The partnership will see Marathon Tours & Travel work in tandem with international travel companies to offer a range of travel options for international runners who have already secured their entry in this year’s Shanghai Marathon.  The partnership comes as the Shanghai Marathon embarks on its debut year as an Abbott World Marathon Major candidacy race. Marathon Tours & Travel will market travel packages directly to participants as well as help them, along with their friends, family and supporters, source seamless travel options to Shanghai from around the world ahead of marathon day, along with accommodation opt...
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Saint Lucia becomes 117th International Surfing Association member
26Apr By Sports Tourism NewsNo Comments
Sports Business

Saint Lucia becomes 117th International Surfing Association member

The International Surfing Association (ISA) has confirmed Saint Lucia as its 117th national federation member. The island nation becomes the 11th ISA member from the Caribbean region, reflecting the continued global expansion of surfing.  Situated on an island that features 158km of pristine coastline, the Saint Lucia Surfing Association (SLSA) is dedicated to developing skilled surfers, promoting competitive excellence, and advocating for sustainable practices to protect its coastal resources. With the support of the ISA, the SLSA aims to establish itself as a leading surf team in the Caribbean, by fostering talent, promoting environmental stewardship, and creating opportunities for surfers of all ages.  Fernando Aguerre, ISA president, said: “It is so exciting to welcome ...
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North Africa Smart Infrastructure Summit 2025

Taking place in Rabat, Morocco, on 10-11 September 2025, the two-day North Africa Smart Infrastructure Summit is a premier gathering of industry leaders, policymakers, and innovators shaping the future of infrastructure in North Africa.  With the theme “building the foundations for a sustainable future”, the event will feature four interconnected streams which will highlight Morocco’s progress under the country’s Vision 2030 initiative. The event’s four streams are: Stadiums & Sports Infrastructure: building world-class venues for global events  Hospitality: elevating tourism experiences and hospitality infrastructure Airports & Transportation: revolutionising connectivity and capacity for the future  Real Estate Development: designing smart, sustainable urban spac...
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Innsbruck hiking: outdoor adventures in the Capital of the Alps
26Apr By Sports Tourism NewsNo Comments
Guides, Holidays & Trips

Innsbruck hiking: outdoor adventures in the Capital of the Alps

For hikers, the Innsbruck region in Austria offers breathtaking mountain landscapes just minutes from the city. From family-friendly walks and nature escapes to a hiking foodie experience, Innsbruck has hiking routes that are perfect for every type of adventurer. Colette Verra, Innsbruck Marketing Manager, said: “Innsbruck offers the perfect blend of city and nature, making it a top destination for hikers of all levels. Whether you seek a relaxing walk or a thrilling mountain adventure, our region provides unparalleled access to beautiful landscapes, rich culture, and authentic alpine experiences.” A Family Adventure – The Zirbenweg Trail: Perfect for families, the Zirbenweg (Stone Pine Trail) on Innsbruck’s home mountain, the Patscherkofel, offers an easy and scenic hike through anc...
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Tignes summer mountain activities: biking, hiking and adventure
14Apr By Sports Tourism NewsNo Comments
Guides, Holidays & Trips

Tignes summer mountain activities: biking, hiking and adventure

Tignes, a popular resort in the French Alps, is gearing up for summer with a range of mountain experiences and active holidays on offer. Visitors can discover newly designed bike trails, go hiking on the easy-to-follow routes, or embark on an adventure with family and friends.  Tignes Bike Park: new expanded trails Mountain bike riders will discover more than 7kms of redesigned trails in the Palafour and Tovière areas, with new options for beginners, families, endurance riders, and electric mountain bike enthusiasts. Even better, queue-free lift access means easier mountain access throughout the day. The newly revamped "Fresse Tagada" stands out as an iconic red trail, designed as a "flow trail" to help mountain bikers build confidence and progress their skills. Another highl...
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Expedia Group study: women’s sport the ‘real growth story’ of sports tourism
13Apr By Sports Tourism NewsNo Comments
Editor's Pick, Sports Business, Sports Travel

Expedia Group study: women’s sport the ‘real growth story’ of sports tourism

New research released by Expedia Group has revealed how sports tourism is transforming how people are travelling and the sector is creating massive opportunities for the travel industry. In a blog post titled "how to win big with sports tourism", Expedia Group’s chief commercial officer Greg Schulze said that sports tourism presents “significant economic opportunity” for travel providers and is creating “high-demand periods” for transportation and lodging companies and “boosts host cities' economies”.  According to UN Tourism, sports travel now accounts for 10% of global tourism spending, while Skift reported that the sports tourism sector is projected to reach $1.3 trillion by 2032.  Expedia Group’s data suggests sports trips are about "more than just the event" – they're a chan...
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Sports travel bucket list: two ‘road to Monaco’ supercar tours 
12Apr By Sports Tourism NewsNo Comments
Bucket List, Holidays & Trips

Sports travel bucket list: two ‘road to Monaco’ supercar tours 

Here’s something special for the car and racing fans among us – supercar driving tours in Europe to add your travel bucket lists. Ultimate Driving Tours has unveiled two new exclusive supercar journeys that finish at the Formula 1 Monaco Grand Prix, one of the marquee events on global motor sport calendar.  Combining luxury hospitality with exploration of European landscapes, the curated "road to Monaco" itineraries – the European Supercar Tour and the Le Grand Tour Provence – enable guests to traverse the continent’s most picturesque roads over 10 or seven nights while enjoying the finest five-star hotels, exquisite fine-dining, and experiential surprises throughout.  Both tours conclude in the high-adrenaline atmosphere of Monte Carlo for a no-expenses spared, all-encompassing expe...
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Sports travel bucket list: a fusion of fitness and wellness at Pine Cliffs
12Apr By Sports Tourism NewsNo Comments
Bucket List, Holidays & Trips, Hotels & Resorts

Sports travel bucket list: a fusion of fitness and wellness at Pine Cliffs

Sports travellers who are looking to increase their fitness while enjoying some rest and relaxation should consider a trip to Pine Cliffs, a Luxury Collection Resort in the Algarve, Portugal. The resort is inviting guests to renew and recharge at its 'Fitness & Wellness Fusion' retreat, which will take place from 6-11 June 2025. The six-day retreat is designed to boost physical strength and mental clarity, providing an inspiring escape within breathtaking surroundings. Daily workouts will be held in a variety of locations around the resort, from the beach and cliff tops to fully equipped gym and studio spaces. The curated programme includes a beach bootcamp, stretching, hydro Pilates and mat Pilates, HIIT, core and conditioning, and hiking on the cliffs. Suitable for all fitness lev...
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Paris 2024 Olympics legacy: an ‘exceptional’ year for French tourism 
12Apr By Sports Tourism NewsNo Comments
Editor's Pick, Events, Sports Business

Paris 2024 Olympics legacy: an ‘exceptional’ year for French tourism 

The Atout France - France Tourism Development Agency has revealed how the Paris 2024 Olympic and Paralympic Games contributed to one of the most memorable years for France’s travel industry. The games provided a unique opportunity to showcase France's rich heritage and strengthened its image as a must-visit destination. In total, 12 million tickets were sold for the games while nearly five billion viewers worldwide tuned in. Overall in 2024, France welcomed more than 100 million international tourists, generating €71 billion in revenue.  Nathalie Delattre, France's minister of tourism, said: "2024 will remain engraved in history as an exceptional year for France. The commemoration of the 80th anniversary of the D-Day landings, the Olympic and Paralympic Games, and the reopening of N...
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Sports travel bucket list: Sail Croatia’s Dubrovnik to Split luxury hike cruise 
12Apr By Sports Tourism NewsNo Comments
Bucket List, Holidays & Trips

Sports travel bucket list: Sail Croatia’s Dubrovnik to Split luxury hike cruise 

We’ve previously featured Sail Croatia’s cruise offerings when the company launched two luxury hike cruises and a national park cruise for summer 2025. Now, the operator has announced a third luxury hike cruise itinerary for 2026, with the addition of a new Dubrovnik to Split sailing along Croatia’s beautiful Dalmatian Coast.  Blending outdoor adventure with luxury cruising, this itinerary takes guests on a variety of hiking trails across diverse terrains, showcasing spectacular coastal vistas and panoramic sea views, all while enjoying the comfort of staying on a luxury small ship. The Dubrovnik to Split itinerary cruises north from Dubrovnik, offering a scenic journey that starts with an overnight stay in Sipan, followed by a day exploring Mljet, one of Croatia's greenest islands. Oth...
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IAGTO’s three global golf tourism conventions fully booked for 2025
12Apr By Sports Tourism NewsNo Comments
Sports Business

IAGTO’s three global golf tourism conventions fully booked for 2025

IAGTO, the International Association of Golf Tour Operators, has announced that its three global conventions in 2025 – the 11th Asia Golf Tourism Convention (AGTC) in Danang, the 3rd IAGTO European Convention (IEC) in Gran Canaria and the 16th North America Golf Tourism Convention (NAC) in Birmingham, Alabama – are now sold out, having attracted approximately 650 golf resorts, golf courses, hotels, inbound operators and tourism boards as exhibitors.  IAGTO is still taking registrations for buyers (golf tour operators) for the IEC and NAC events, and the capacity for both has been increased in order to accommodate even more hosted buyers. AGTC 2025 in Danang, Vietnam concluded on 5 April and attracted a record 450 delegates, 100 more than any of the previous 10 editions.  Peter Walton...
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Sports travel bucket list: playing football on Kuramathi Maldives’s stunning pitch
12Apr By Sports Tourism NewsNo Comments
Bucket List, Holidays & Trips

Sports travel bucket list: playing football on Kuramathi Maldives’s stunning pitch

We’ve seen some beautiful football venues on our travels, but the pitch at Kuramathi Maldives may just be one of the most stunning of the lot.  Located in the Rasdhoo Atoll, 56 kilometres west from Male’ International Airport, Kuramathi Maldives is a 1.8km-long island resort that’s home to 12 different room categories, 12 restaurants, six bars, a spa, a dive school, and a kids’ club. Kuramathi also has its own sports centre with facilities such as three swimming pools located around the island, a gymnasium, floodlit tennis court, and of course the stunning football pitch. For accommodation at the family-friendly resort, guests can choose from one-bedroom Beach Villas, opt for the two-bedroom Beach House or an iconic over-water villa. Bageecha, Kuramathi’s kids' club, is complime...
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Sports travel bucket list: find your inner ‘rebel’ and rocket along London’s River Thames
7Apr By Sports Tourism NewsNo Comments
Bucket List, Editor's Pick

Sports travel bucket list: find your inner ‘rebel’ and rocket along London’s River Thames

Ramy James Salameh enjoys rocket speed on the inaugural sailing of the 'Rocket Rebel', the newest (and fastest) speedboat to traverse the River Thames taking in some of London's most iconic landmarks from a very unique perspective.  Immediately below the majestic London Eye lurks a waterborne mechanical beast. It is 16-metres in length, bright red and tattooed with Union Jack graphics. Its sleek and piercing design is made of revolutionary lightweight aluminium, whilst its fuel-efficient twin 725hp jet-propelled engines makes it the largest, fastest and undoubtedly coolest sightseeing boat on the historic River Thames. The English capital has just welcomed to its famous waterway, the newly launched, ‘Rocket Rebel’, a speedboat which joins an existing fleet of five 12-seat, 12.5-metre...
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Munich: a sports travel city guide 
6Apr By Sports Tourism NewsNo Comments
Editor's Pick, Guides

Munich: a sports travel city guide 

Munich, capital of the German state of Bavaria, will be the focus of the football world when the city hosts the Uefa Champions League final on Saturday 31 May 2025. The highlight of the European club football calendar returns to Bayern Munich’s iconic Allianz Arena stadium for the first time since 2012. Home to a thriving sports culture, tourist attractions such as Oktoberfest and set against the stunning backdrop of the Bavarian Alps, Munich is one of the world's top sports cities and a bucket-list destination for any sports traveller.  Main image: The Allianz Arena and architectural sculpture Sunken Village in Munich (Image credit: Diego Delso, delso.photo, License CC BY-SA, via WikiCommons) Major sports teams and clubs in Munich FC Bayern Munich: FC Bayern's fanbase, histor...
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Tennis: HSBC Championships 2025 at Queens 

This year sees the return of a women's WTA 500 event at The Queen's Club in West Kensington, London, for the first time in more than 50 years, alongside the traditional men's ATP 500 tennis tournament.  ​Taking place from 7-22 June 2025, the HSBC Championships women's line-up features reigning Wimbledon champion Barbora Krejčíková, who will be joined by Australian Open title winner Madison Keys, former world No.1 Naomi Osaka, US Open runner-up Jessica Pegula, British No.1 Katie Boulter, and 2021 US Open winner Emma Raducanu. For more information see lta.org.uk https://www.youtube.com/watch?v=rlIV6PiTWYQ
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RWC Experiences unveils Women’s Rugby World Cup 2025 hospitality packages
5Apr By Sports Tourism NewsNo Comments
Events, Sports Business

RWC Experiences unveils Women’s Rugby World Cup 2025 hospitality packages

RWC Experiences, a joint venture between World Rugby and Sports Travel & Hospitality (STH), has unveiled the hospitality packages for the Women’s Rugby World Cup 2025. Hosted across eight venues in England from 22 August to 27 September 2025, the tournament is set to break attendance and global viewership records. From private suites and fine dining to karaoke and vibrant dancefloors, fans will get the chance to experience Rugby World Cup matches like never before. The fusion of world-class rugby and captivating entertainment has been designed with fans at its core, offering packages that fully immerse supporters in the tournament’s atmosphere.  Pitch Perfect – The Ultimate Karaoke Experience: The Pitch Perfect Karaoke Experience invites fans to kick off their matchday in a...
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SEICon II Las Vegas

The SEICon sports, entertainment and innovation conference is returning to Las Vegas from 8-10 July 2025 at Virgin Hotels Las Vegas. With speakers and attendees from across the industry, SEICon II is a must-attend event for professionals in sports, entertainment, technology, and innovation. For more information see sei-con.org SEICon is a next-gen series of conferences and events that empower corporations, agencies, teams, leagues, and organizations to accelerate the development of innovation: new products, services and technologies that will elevate the entire market and improve the future of sports and entertainment for all. SEICon hosts its largest gathering annually in Las Vegas, and hits the road for regional stops and thought leadership in influential business cities globally.
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Las Vegas Grand Prix Plaza: new F1 fan attractions to open in May 2025
1Apr By Sports Tourism NewsNo Comments
Sports Business, Venues & Stadiums

Las Vegas Grand Prix Plaza: new F1 fan attractions to open in May 2025

The world’s largest Formula 1 attraction, the Grand Prix Plaza, will open its doors in Las Vegas on 2 May 2025. Home to the Las Vegas Grand Prix Pit Building, the 39-acre Grand Prix Plaza features more than 100,000 square feet of entertainment across three ticketed F1 attractions.  The venue will close for the season in late summer to prepare for November's Formula 1 Heineken Las Vegas Grand Prix, with a future reopening date to be announced. Attractions within the Grand Prix Plaza include: F1® X: experience a Formula 1 event like no other with F1® X at the Grand Prix Plaza, where classic engineering meets cutting edge high-tech. Guests will step into Becoming F1, a holographic experience immersing guests in the lives of the F1 crew behind the sport. Afterwards, guests can take a jo...
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