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Latest news and events

World Rugby and STH partner to enhance Rugby World Cup fan experiences
19Jan By Sports Tourism NewsNo Comments
Sports Business

World Rugby and STH partner to enhance Rugby World Cup fan experiences

World Rugby has signed an exclusive agreement with Sports Travel & Hospitality (STH), a Sodexo Live! Company, to redefine the premium fan experience for the next three men’s and women’s Rugby World Cups. The ‘RWC Experiences’ programme will bring fans closer to the action than ever before, offering a wide range of ticket-inclusive packages for England 2025 (women), Australia 2027 (men) and Australia 2029 (women). In line with World Rugby’s core mission of advancing the sport’s relevance and accessibility, the deal will see redefined experiences that cater for a diverse audience in an evolving entertainment landscape. Designed to enhance the matchday experience and create unforgettable experiences, the packages will combine innovative travel and hospitality solutions with interact...
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G Adventures launches 25 new active travel trips for 2025 
15Jan By Sports Tourism NewsNo Comments
Trips & Experiences

G Adventures launches 25 new active travel trips for 2025 

Small group adventure travel company G Adventures saw a 16% increase in the number of travellers booking an “active” travel trip in 2024. So, to build on this momentum, it has launched 25 new active trips for 2025. Taking travellers to new, lesser-explored regions, destinations for the new active trips include Japan, South Africa, Pakistan, the Balkans, Morocco, the Galapagos and Peru, with a strong focus on supporting local communities in the regions travellers visit. Each trip highlights G Adventures’ commitment to providing the very best active experiences, taking travellers deeper into destinations, in the most immersive yet thrilling ways, from hiking and swimming to cycling and paddling – and more.  Within the new launch, there will be eight new trips in Japan, three in Morocco...
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Haute-Savoie’s smaller ski resorts offer big surprises
31Dec By Sports Tourism NewsNo Comments
Trips & Experiences

Haute-Savoie’s smaller ski resorts offer big surprises

Enjoy the familiarity, cosiness and character of smaller ski resorts? If you do, then follow in the snowy footsteps of travel writer, Olly Beckett, as a he carves a route through the Haute-Savoie region of France, shining a light on the area’s smaller ski resorts, often overlooked in favour of Morzine and Le Gets. He discovers plenty of unique advantages for skiers both on and off the pistes. Dotted among the Haute-Savoie’s snowsport superstars such as Morzine and Les Gets are many smaller, but no less sensational resorts. Although the names featured in this story may be new to you, many in France are familiar with them and soon, thanks to the 2030 Winter Olympics in the French Alps, you may be too. Although larger resorts have their advantages, in places such as Thollon-Les-Memises ...
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Sport hotel in focus: Emirates Sports Hotel and Apartments, Dubai
29Dec By Sports Tourism NewsNo Comments
Hotels & Resorts, Trips & Experiences

Sport hotel in focus: Emirates Sports Hotel and Apartments, Dubai

Dubai’s sports tourism credentials have been boosted with the opening of the Emirates Sports Hotel and Apartments. Located in Dubai Sports City, the property is designed to cater to the unique needs of athletes and sports enthusiasts, offering comprehensive and unique training, nutrition, recovery, and relaxation services. Emirates Sports Hotel and Apartments features eight penthouse apartments, 40 hotel apartments and 144 sports-themed hotel rooms which are equipped for in-room training, a unique offering that ensures athletes can maintain their routines and optimise performance without leaving the comfort of their accommodations. Hotel guests as well as other Dubai visitors can participate in free daily training sessions led by professional coaches.  Surrounding the hotel ...
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The Great Run Company: Gen Z spurs 39% increase in running participation
28Dec By Sports Tourism NewsNo Comments
Sports Business

The Great Run Company: Gen Z spurs 39% increase in running participation

The Great Run Company, owners of the world’s biggest half marathon, the Great North Run, has revealed the four core trends identified in 2024 which look set to continue into 2025. Using 2024 participant data from more than 180,000 runners across its portfolio of annual running events, the Great Run Company’s Rewind24 Report highlighted: the love of running is not waning with more and more people taking up the sport new runners are challenging themselves with the distances they take on  the boom in running is being fuelled by Gen Z the gender gap in participation continues to shrink Keep on running: the popularity of running continues at pace with a 39% increase in participation versus 2023, according to growth figures across the Great Run Series, excluding The Great Nor...
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Marathon Tours & Travel release 2025 ‘Aussie Challenge’ packages
28Dec By Sports Tourism NewsNo Comments
Bucket List, Trips & Experiences

Marathon Tours & Travel release 2025 ‘Aussie Challenge’ packages

Running travel specialists Marathon Tours & Travel has released travel packages for two of Australia’s most celebrated marathons in 2025: the TCS Sydney Marathon presented by Asics and the Kangaroo Island Marathon. With only a week separating the two events, participants can also choose to take on the ultimate running adventure by combining both events in the unique ‘Aussie Challenge’. Now an official Abbott World Marathon Major, the 2025 iteration of TCS Sydney Marathon takes place on Sunday 31 August. As one of only seven World Marathon Majors, it promises an electric atmosphere, world-class competition, and the chance to run past some of Sydney’s most iconic landmarks, including the Sydney Opera House and Harbour Bridge. Just a week before the TCS Sydney Marathon, on Sunday 24...
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Record ticket sales for Women’s Rugby World Cup 2025  
26Dec By Sports Tourism NewsNo Comments
Events, Sports Business

Record ticket sales for Women’s Rugby World Cup 2025  

The Women’s Rugby World Cup 2025, taking place in England from 22 August to 27 September, is set to be the biggest sporting event taking place in the UK in 2025. It has already smashed records as the fastest-selling edition of the tournament ever, with more than 220,000 tickets sold to date.  With just over eight months to go until the opening match between England and the USA on 22 August, the continued strong interest in Women’s Rugby World Cup 2025 has led to ballots for high-demand fixtures, including England’s pool matches and the final at Twickenham Stadium. The surge in demand ensures that it will be the biggest Women’s Rugby World Cup in history. Sarah Massey, managing director of Women’s Rugby World Cup 2025, said: "The response to Women’s Rugby World Cup 2025 has been remar...
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The Ashes 2025-2026: Australia vs. England Test dates and venues 
21Dec By Sports Tourism NewsNo Comments
Event Guides

The Ashes 2025-2026: Australia vs. England Test dates and venues 

The Ashes, cricket's most storied rivalry, traces its origins to a match played at The Oval in 1882 when Australia secured their first-ever Test win on English soil. A satirical obituary in The Sporting Times lamented the "death of English cricket", sparking the creation of the symbolic urn that represents Ashes supremacy. Since then, this biennial series between England and Australia has become a showcase of cricketing excellence and fierce competition. The Ashes 2025-2026 series between Australia and England promises another thrilling chapter in this saga. Hosted by Australia, who are the current holders of the Ashes having retained them with a draw in 2023, the series will feature five Test matches at iconic venues, beginning with the opener at Perth Stadium from 21-25 November 2025....
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Sports travel bucket list: Ontake Distillery in Japan fuses whisky with golf
14Dec By Sports Tourism NewsNo Comments
Editor's Pick, Venues & Stadiums

Sports travel bucket list: Ontake Distillery in Japan fuses whisky with golf

If you’re anything like us – and have a passion for whisky and golf – then you’ll just love Ontake Distillery. Located in Japan’s Kagoshima Mountains, Ontake is the first distillery in the world to feature an on-site 18-hole golf course that is exclusively for cask owners, combining whisky and golf in a way that has never been seen before.  Taking its name from Sakurajima’s three majestic peaks – Kitadake, Nakadake, and Minamidake – Ontake Distillery is perched 400 metres above sea level in the serene mountains of the Satsuma Peninsula.  The golf course  This state-of-the-art distillery not only crafts exceptional award-winning single malt whiskies but also delivers an unparalleled experience for its exclusive cask owners. Ontake has a world-first offering: a private 18-hole ...
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Sports travel bucket list: an epic European cycling trip from Prague to Venice
14Dec By Sports Tourism NewsNo Comments
Bucket List, Cycling & Biking, Europe, Trips & Experiences

Sports travel bucket list: an epic European cycling trip from Prague to Venice

Cycling holiday company Saddle Skedaddle has a number of new itineraries for 2025, including an epic road cycling trip across four European countries – from Prague to Venice.  One for the 2025 sports travel bucket list, the 21-day road cycling holiday covers almost 900 miles and takes riders from the Czech Republic, across the whole of Austria, east to west through Slovenia, before a grand arrival in Venice, Italy.  The journey from Central Europe to the Mediterranean begins in the capital of the Czech Republic, Prague, before venturing out into the Czech countryside along a mix of country roads and cycle paths. After exploring some of the towns and cities along the way, including the UNESCO World Heritage site, Český Krumlov, it’s time to cross the border into Austria. After crisscr...
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Inntravel unveils 2025 walking holidays in the Pyrenees and Madeira
14Dec By Sports Tourism NewsNo Comments
Trips & Experiences

Inntravel unveils 2025 walking holidays in the Pyrenees and Madeira

Tour operator Inntravel has added a selection of new adventures within its 2025 programme of 285 self-guided holidays. Among the new walking holidays for the year ahead are those in the Pyrenees, in Spain’s Aracena Sierra, and on the island of Madeira. Inntravel has also added a new hotel-to-hotel cycling holiday in Tuscany, Italy. A stroll in the Pyrenees – single centre-based walking  The Pyrenees are the ultimate walking destination, with thrilling routes that reveal high peaks, traditional stone villages, and a wide variety of flora and fauna. Yet this new single-centre holiday in the Spanish Pyrenees offers a different take on this unspoiled region – foregoing taxing hikes in favour of gentle but wonderfully rewarding strolls on mountain paths, drovers’ roads and meadows. It is ...
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UN Tourism: sports tourism can create a ‘lasting legacy’ for destinations
8Dec By Sports Tourism NewsNo Comments
Editor's Pick, Sports Business, Sports Travel

UN Tourism: sports tourism can create a ‘lasting legacy’ for destinations

Sports tourism can “play a key role in helping tourism destinations and businesses diversify”, UN Tourism said after the 3rd World Sports Tourism Congress (WSTC) in Madrid from 28-29 November 2024. To achieve this, “public and private cooperation will be essential for the future of this growing sector”.  The 3rd WSTC gathered worldwide experts and leaders of sports and tourism at the Santiago Bernabéu Stadium in Madrid. Co-organised by UN Tourism and the Government of the Region of Madrid, with support of Visit Nayarit and Turkish Airlines, the Congress highlighted the transformative potential of sports tourism as a driver of economic growth, social development, and sustainability.  UN Tourism Secretary-General Zurab Pololikashvili said: “This Congress, as well as the whole...
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FIFA Club World Cup 2025: fixtures and venues confirmed for 63-match tournament
8Dec By Sports Tourism NewsNo Comments
Events

FIFA Club World Cup 2025: fixtures and venues confirmed for 63-match tournament

The FIFA Club World Cup 2025 is set to be a groundbreaking edition of the tournament, expanding to include 32 of the world’s best club teams. Scheduled to take place in the United States from Saturday 14 June to Sunday 13 July 2025, this expanded format mirrors the FIFA World Cup structure.  For the first time, clubs from across all confederations will compete in a group stage followed by a knockout phase, elevating the tournament’s competitiveness and global appeal. Powerhouses like Real Madrid, Manchester City, and Bayern Munich will headline the competition, joined by South American giants like Flamengo and Boca Juniors, as well as representatives from Asia, Africa, and CONCACAF.  A total of 63 matches will feature in the tournament, with venues including the MetLife Sta...
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Snowsport Scotland & England sign partnership with the High Tatras & Liptov regions of Slovakia
8Dec By Sports Tourism NewsNo Comments
Editor's Pick, Enjoy Tatras, Europe, Sports Business, Winter Sports

Snowsport Scotland & England sign partnership with the High Tatras & Liptov regions of Slovakia

Snowsport Scotland and Snowsport England have announced a new partnership with the High Tatras & Liptov regions of Slovakia for the forthcoming winter season, which will bring the destination into focus for UK clubs, athletes and the recreational snow sports community, offering an exciting and affordable opportunity for winter holidays and training camps. The Slovak Tatra mountains are a relatively unexplored area for Brits, however they offer several world-class ski resorts, exceptional value for money and the very latest technology in lift infrastructure. The region hosts the Alpine World Cup and boasts a season that can run right through to May. Flights with WizzAir and Ryanair, from UK airports start from as little as £15 with transfer times from the nearest ai...
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Novak Djokovic serves up global partnership with Qatar Airways
2Dec By Sports Tourism NewsNo Comments
Sports Business, Tennis & Padel

Novak Djokovic serves up global partnership with Qatar Airways

Qatar Airways has announced a new partnership with Novak Djokovic that will see the tennis icon become the airline’s global brand ambassador and wellness advisor.  A multi-year collaboration that positions Qatar Airways as the official airline partner of Djokovic, the partnership was unveiled at the Altitude Wellness Centre at Al Maha Qatar Airways Crew Accommodation Building. Djokovic stands as one of the greatest athletes in history, with 24 grand slam titles and a gold medal at the 2024 Paris Olympics. He said: "It is my great pleasure and honour to partner with Qatar Airways, a company I admire for many years not just for its impeccable service to its customers and employees, but also because it recognises the importance of wellbeing and longevity which is a passion of mine...
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Eddie ‘The Eagle’ Edwards to host SkiWeekends break in Les Gets
2Dec By Sports Tourism NewsNo Comments
Trips & Experiences

Eddie ‘The Eagle’ Edwards to host SkiWeekends break in Les Gets

SkiWeekends has launched a new holiday this winter in the French ski resort of Les Gets, hosted by Eddie “The Eagle” Edwards, Britain’s most famous ski jumper. Getting the unique opportunity to ski, stay, and dine with one of Britain’s iconic Olympians, guests will stay at Chalet Marjorie in the heart of Les Gets over a week during January with options for both short and longer stays.  Edwards is renowned for his daring exploits, from stunt jumping over six buses to holding the British ski jumping record. As the first competitor to represent Great Britain in ski jumping for 60 years, he achieved 73.5m at the 1988 Calgary Winter Olympic Games. Beyond his athletic achievements, Edwards is also an accomplished skier, a qualified instructor and former Alpine ski racer. In 2016, he was ...
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The London Snow Show returns to Olympia in 2025
2Dec By Sports Tourism NewsNo Comments
Industry Events & Conferences, Sports Business

The London Snow Show returns to Olympia in 2025

The London Snow Show is returning to Olympia for the first time in 15 years with its next edition set to take place from 18-19 October 2025.  Located in west London, Olympia has often been considered the “home of the snow show” and its return marks an exciting new chapter in the event’s history as its new owners, The Mountain Trade Network, build a packed programme that will include sections for destinations, brands and retailers as well as a luxury and wellness area. There will also be live music, talks and opportunities to meet some of the stars of the skiing and snowboarding world.  Built in 1886, Olympia is one of London’s oldest event spaces and is now undergoing a £1.3 billion transformation to become London’s leading premium event space with the refurbishment of both...
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FIA European Rally Championship: new event in Spain on 2025 calendar
24Nov By Sports Tourism NewsNo Comments
Events

FIA European Rally Championship: new event in Spain on 2025 calendar

A new event in Spain and the return of Croatia Rally and 81st Rally Poland are among the highlights of the 2025 FIA European Rally Championship (ERC) calendar, which has been approved following an electronic vote by FIA World Motor Sport Council members. Revving into action with the all-asphalt 42nd Rally Sierra Morena - Córdoba Patrimonio de la Humanidad in Andalusia from 4-6 April, the 2025 ERC schedule features eight events, including five on asphalt and three on gravel, spread from April to October. After hosting the season opener this year, V-Híd Rally Hungary provides the first gravel action of the campaign from 9-11 May, followed by the BAUHAUS Royal Rally of Scandinavia in Sweden (29-31 May), a second consecutive loose-surface event. 81st Rally Poland completes the ERC’s trio...
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Tennis holidays: LUX Tennis Star Event at Seaside Finolhu Baa Atoll Maldives
24Nov By Sports Tourism NewsNo Comments
Asia & Oceania, Hotels & Resorts, Tennis & Padel, Trips & Experiences

Tennis holidays: LUX Tennis Star Event at Seaside Finolhu Baa Atoll Maldives

Seaside Finolhu Baa Atoll Maldives will welcome former tennis professionals Julia Görges and Wesley Koolhof to the luxury island resort for a LUX Tennis Star Event from 7-14 January 2025.  Featuring a week of group and private lessons with Görges and Koolhof, the programme will begin with a complimentary meet and greet with the players for all guests. Throughout the week, Görges and Koolhof will alternate between one-hour group sessions and 30-minute private lessons. Group clinics will cost guests $90 (£70) a session, with private lessons costing $150 (£115) a session.  Playing on a state-of-the-art court surrounded by Baa Atoll’s tropical foliage, guests at Finolhu have the opportunity to develop their game and enjoy a unique tennis experience.  Currently present in 43 p...
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World Golf Awards 2024: Portugal named world’s best golf destination
24Nov By Sports Tourism NewsNo Comments
Editor's Pick, Sports Business

World Golf Awards 2024: Portugal named world’s best golf destination

It was a big night for Portugal at the 11th annual World Golf Awards held in Madeira on 22 November. The sun-blessed European nation was named the world's best golf destination for 2024 while Terras da Comporta, on the Alentejo Coast, claimed the world’s best golf course award.  The 2024 edition of the World Golf Awards marked a global gathering of golf industry leaders, with pioneers and key figures travelling from across the world to attend. The prize-giving ceremony at Savoy Palace, marked the climax of a two-day golf itinerary sampling the best of Madeira’s golf courses. Madeira’s growing status as a golf hub was reinforced with the title for world’s best emerging golf destination. Palheiro Golf collected the world’s best panoramic clubhouse award and Club de Golfe Santo Da Serra...
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