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Latest news and events

CR7 Life Museum: Cristiano Ronaldo attraction opens in Hong Kong
13Jul By Sports Tourism NewsNo Comments
Sports Business, Sports Travel, Venues & Stadiums

CR7 Life Museum: Cristiano Ronaldo attraction opens in Hong Kong

Hong Kong has strengthened its position as a global sports tourism destination with the launch of the CR7 Life Museum, the first of its kind in Asia dedicated to football legend Cristiano Ronaldo.  Located within the K11 Art & Cultural Centre, this immersive, state-of-the-art attraction offers visitors a unique window into the career and life of one of the greatest players in football history. Elevating Hong Kong’s sports tourism portfolio, the museum features Ronaldo’s most iconic memorabilia, from match-worn kits and golden boots to his impressive trophy collection, alongside immersive storytelling and interactive exhibits. Visitors can trace Ronaldo’s journey from his early days in Madeira to his global superstardom – a powerful narrative that appeals to both sports enthusia...
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Somabay: sport and adventure on Egypt’s Red Sea
13Jul By Sports Tourism NewsNo Comments
Guides, Holidays & Trips, Hotels & Resorts

Somabay: sport and adventure on Egypt’s Red Sea

Located on a private peninsula along Egypt’s Red Sea coast, Somabay is a luxury destination resort offering year-round sunshine, crystal-clear waters, and world-class amenities just 45 minutes from Hurghada International Airport. The resort is home to a collection of top-tier accommodations, including The Cascades Golf Resort, Kempinski Soma Bay, Sheraton Soma Bay, and The Breakers Diving & Surfing Lodge, each offering distinct styles – from family-friendly luxury to boutique surf culture.  A haven for active travellers, Somabay offers golf on a Gary Player-designed course, diving at its pristine house reef, and perfect kitesurfing conditions. Wellness is central, too, with the expansive Cascades Spa & Thalasso offering rejuvenation through hydrotherapy and thalassotherapy ...
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Event in focus: The Ocean Race Europe 2025
10Jul By Sports Tourism NewsNo Comments
Events, Guides

Event in focus: The Ocean Race Europe 2025

The final preparations are taking place ahead of the 2025 edition of The Ocean Race Europe, which will see seven mixed-gender crews made up of sailors from across 13 nations take on the 4,500-nautical mile multi-stage offshore challenge. This year’s edition is built on the foundations of the inaugural race in 2021 and is held under the banner of “Connecting Europe”. Starting in Kiel, Germany on 10 August, the race takes the fleet around Europe, with stops in England, Portugal, Spain, France, and Italy, before the teams arrive in Boka Bay, Montenegro, around 15-16 September and the Final Scoring Race on 20 September. The finish in Montenegro marks the first time in its over 50-year history that crews from The Ocean Race will compete on the Adriatic Sea. All seven teams will compete in...
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Marathon travel: 2025 Kangaroo Island Marathon in South Australia 
10Jul By Sports Tourism NewsNo Comments
Events, Holidays & Trips

Marathon travel: 2025 Kangaroo Island Marathon in South Australia 

Marathon Tours & Travel (MTT) is gearing up for its highly anticipated 2025 Kangaroo Island Marathon – scheduled for Sunday 24 August 2025 in the heart of Flinders Chase National Park on Kangaroo Island, South Australia. Originally launched in 2015 and acquired by MTT in 2024, the Kangaroo Island Marathon now forms a key part of its global Seven Continents Club adventure series. The course offers runners a spectacular journey through regenerating flora and fauna in this beautiful post‑bushfire landscape, undulating roads and trails, dramatic Southern Ocean coastlines, and the iconic Remarkable Rocks boardwalk. To ensure competitors have a seamless journey to the event, Marathon Tours and Travel offer flexible travel options, including: 3‑night Premium Packages (AU only): with...
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Elevate Golf: Northern Ireland to host golf tourism event in 2026 
9Jul By Sports Tourism NewsNo Comments
Sports Business

Elevate Golf: Northern Ireland to host golf tourism event in 2026 

Golf tourism’s newest B2B event Elevate Golf is to be held in Northern Ireland for the first time in 2026. Taking place from 25-30 October, Elevate Golf 2026 will see the finest golf courses, resorts and accommodation providers connect with high-class international tour operators during tailor-made appointments, and in more casual surroundings on the golf course and at evening receptions. Elevate Golf – which will be in its third edition in 2026 – is held in two stages, with the first half of the six-day event in Northern Ireland. Here, a carefully selected pool of the best golf tour operators from across the globe will be hosted at the luxurious Galgorm Resort in County Antrim, experiencing the hotel's premium hospitality. Leanne Thorpe, director of Elevate Golf, said: “At Elevate G...
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2025 Global F1 Fan Survey: women, Gen Z and US fans power new era 
5Jul By Sports Tourism NewsNo Comments
Editor's Pick, Sports Business, Trends

2025 Global F1 Fan Survey: women, Gen Z and US fans power new era 

Formula 1 fandom is evolving – and it’s younger, more diverse, and more plugged-in than ever. According to the 2025 Global F1 Fan Survey, released by Formula 1 and Motorsport Network, the sport is in the midst of a generational and cultural shift, with women, Gen Z, and US fans emerging as powerful forces shaping the future of the grid. Conducted every four years, the survey gathered insights from more than 100,000 self-identified F1 fans across 186 countries. The results confirm what has been building over recent seasons: Formula 1 is no longer just a motorsport, it’s a cultural phenomenon. Women are leading the next wave of fandom, with female fans making up three in four of all new fans in the survey. Among Gen Z respondents, nearly half identify as female – highlighting the sport...
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Adventure travel trends 2025: fuelling a new wave of sports tourism 
5Jul By Sports Tourism NewsNo Comments
Editor's Pick, Trends

Adventure travel trends 2025: fuelling a new wave of sports tourism 

The global adventure travel industry has entered a new era – stable, focused, and increasingly connected to the fast-rising world of sports tourism. That’s one of the big takeaways from the 2025 Adventure Travel Trends & Insights Report, the annual benchmark study released by the Adventure Travel Trade Association (ATTA). Now in its 18th year, the report reveals how active, immersive travel experiences are not just bouncing back from the pandemic, but helping define a more meaningful future for global tourism. Drawing from multilingual survey responses between February and April 2025, the report reflects the real-world data and insights of hundreds of tour operators worldwide, based on their business activity during 2024. It’s a clear snapshot of what today’s adventure traveller wan...
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Dubai Sports World 2025

Dubai Sports World is back for its 2025 edition, running from 3 August to 2 September at a brand-new location inside the Sheikh Saeed Halls at Dubai World Trade Centre – just steps away from World Trade Centre Metro Station. This one-month sporting extravaganza transforms the summer heat into a season of indoor adrenaline, offering residents and visitors a packed schedule of activities, leagues, and tournaments in a fully air-conditioned environment. Whether you’re a seasoned athlete, weekend warrior, or just looking for a fun way to stay active with friends and family, Dubai Sports World 2025 delivers something for everyone. The event kicks off with a major new highlight: the Dubai Sports World Run IN, Dubai’s first-ever indoor half marathon on 3 August – a landmark event for runner...
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Brisbane: a sports travel city guide  
3Jul By Sports Tourism NewsNo Comments
Editor's Pick, Guides

Brisbane: a sports travel city guide  

Sun-soaked, laid-back, and brimming with sporting pride, Brisbane is one of Australia’s most exciting destinations for sports travel. With a strong calendar of major events, top-tier teams across multiple codes, and a stunning subtropical setting, Brisbane combines elite sport with an outdoorsy lifestyle, scenic river views, and easy access to beaches, islands, and hinterland hikes. And with the 2032 Summer Olympic Games on the horizon, the city is investing billions into sports infrastructure and tourism – making now the perfect time to visit. The Lions head to the Suncorp  One of Brisbane’s biggest sporting events in 2025 will be hosting the 1st Test match between Australia and the British & Irish Lions – a combined team of the best international rugby union players from Englan...
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Playtomic Global Padel Report 2025: ‘the global sport of the future’
2Jul By Sports Tourism NewsNo Comments
Editor's Pick, Sports Business

Playtomic Global Padel Report 2025: ‘the global sport of the future’

With games being played on the beaches of Dubai to the parks of California, there’s no doubting that padel is now the world’s fastest-growing sport. The newly released Playtomic Global Padel Report 2025, published in partnership with PwC’s Strategy&, paints a dynamic picture of a sport on the rise – powered by technology, community, and unprecedented international interest. A court-building boom Padel’s growth is nothing short of explosive. In 2024 alone, more than 3,282 new clubs and 7,000 courts sprang up worldwide – that’s about nine clubs opening every day. The global court count has now soared past 50,000, with a projected 81,555 expected by 2027. What was once a niche European pastime is now played in over 90 countries, with hot spots emerging in the UAE, Mexico, the UK, Po...
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World Sports Summit 2025 Dubai

Dubai will host the World Sports Summit from 29-30 December 2025. Organised by the Dubai Sports Council, the event will be held at the Madinat Jumeirah and feature a comprehensive programme including panel discussions, keynote speeches, workshops and meetings.  Participants representing various sporting bodies, teams and federations will discuss the future of the sports industry in the context of economic, legislative, regulatory, and social frameworks. Key topics of discussion at the summit will include avenues to enhance audience engagement and economic viability of sporting events, besides assessing the latest technologies impacting the industry’s future given the rapid expansion of artificial intelligence and data analytics.
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Sports travel bucket list: Maldives best sports resorts
2Jul By Sports Tourism NewsNo Comments
Bucket List, Hotels & Resorts

Sports travel bucket list: Maldives best sports resorts

The Maldives, an archipelago in the Indian Ocean, is renowned as a haven for luxury, wellbeing and sport. Its crystal-clear waters, white sandy beaches, and overwater villas create an idyllic backdrop for those seeking an opulent escape. Luxury in the Maldives is synonymous with personalised service, private islands, and lavish resorts that cater to every desire, from gourmet dining experiences to bespoke spa treatments. For sports enthusiasts, the Maldives offers a range of water- and land-based activities. The turquoise waters are perfect for snorkelling, diving, and paddle boarding, providing access to vibrant coral reefs teeming with marine life. Surfing is also popular, with world-class breaks attracting surfers from around the globe. Additionally, many resorts offer tennis courts,...
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Active ‘coolcations’: Heidi launches summer mountain holidays
27Jun By Sports Tourism NewsNo Comments
Holidays & Trips, Sports Business

Active ‘coolcations’: Heidi launches summer mountain holidays

The “coolcation” trend of choosing milder holiday destinations looks set to continue in 2025, after first gaining momentum last year following record-breaking high temperatures across popular Mediterranean hot spots. According to the Monitoring Sentiment for Intra-European Travel 2025 Report published by the European Travel Commission 15% of travellers are now actively seeking out milder climates, and 14% are avoiding destinations with extreme heat. In response to the growing “coolcation” trend, ski holiday operator Heidi has expanded its portfolio of travel itineraries to now include summer mountain holidays. In a survey of 900 UK skiers conducted on behalf of Heidi, 50% chose “summer mountain holidays” when asked: “What type of holiday are you planning to book - or have booked - in th...
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Sports travel bucket list: KE’s 2026 adventures to Svalbard, South Africa and Rwanda
27Jun By Sports Tourism NewsNo Comments
Bucket List, Holidays & Trips

Sports travel bucket list: KE’s 2026 adventures to Svalbard, South Africa and Rwanda

If a stunning adventure is on your travel agenda for 2026, then keep on reading. KE Adventure Travel has added three new itineraries for next year – to Svalbard, South Africa and Rwanda – as part of its KE Pioneer Collection. The unique expedition-style trips are limited to just one exclusive departure. Svalbard Crossing: A self-supported expedition  This extreme Arctic wilderness expedition is a self-supported journey on snowshoes, pulling 15-20kg of survival gear on a pulk. You’ll trek approximately 20km each day and it includes the chance to summit Newtontoppen (1713m), the highest peak in Svalbard. Teamwork is everything on this trip, and you'll share daily tasks like setting up camp, cooking and keeping watch for polar bears. To prepare, a compulsory UK-based training w...
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Sports travel bucket list: Porto Elounda x United Fitness luxury wellness retreat
22Jun By Sports Tourism NewsNo Comments
Bucket List, Holidays & Trips

Sports travel bucket list: Porto Elounda x United Fitness luxury wellness retreat

If your post-summer fitness regime needs a kick-start then check out this exclusive luxury wellness retreat at Porto Elounda Golf & Spa Resort in Crete, Greece. Taking place from 14-21 September 2025, the seven-night retreat will be held in partnership with United Fitness at the Elounda Collection property.   Available for just 30 people and offering an all-inclusive experience, the retreat will be led by United Fitness’s team of expert trainers across Reformcore, Barrecore, KOBOX and Triyoga, providing a holistic approach to wellness bringing together both restorative and invigorating sessions. With tailored activities designed to cater to all fitness levels, the comprehensive programme will give guests the opportunity to enjoy a range of wellness activities, including: Sun...
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Event in focus: 2025 Tug of War World Championships, Nottingham
22Jun By Sports Tourism NewsNo Comments
Events

Event in focus: 2025 Tug of War World Championships, Nottingham

The charmingly unorthodox spectacle that is the World Outdoor Tug of War Championships is returning to England this autumn – this time on the lush turf of Nottingham’s University of Nottingham Highfields Sports Complex from 4-7 September 2025.  What may look like a simple backyard game is, in fact, a high-stakes, meticulously organised test of team strength, strategy, and stamina. And what better way to embrace the quirky and communal spirit of this ancient contest than to gather around a giant rope, cheering as nations and clubs alike battle it out? History and heritage Tug of war isn’t just kids playing in their backyard – it boasts a serious pedigree. With roots stretching back to ancient Egypt (over 2500 BCE), ancient China and Greece, the sport was practiced both ceremonially...
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Sports travel bucket list: Dolce by Wyndham Siracusa Monasteri Golf & Spa, Sicily
22Jun By Sports Tourism NewsNo Comments
Bucket List, Hotels & Resorts

Sports travel bucket list: Dolce by Wyndham Siracusa Monasteri Golf & Spa, Sicily

The recently launched Dolce by Wyndham Siracusa Monasteri Golf & Spa in Sicily is a must‑visit for sports travellers seeking a blend of heritage and activity. Its 18‑hole, par‑71 championship golf course offers a memorable and challenging experience for both seasoned golfers and newcomers.  After a round of golf, guests can relax in the resort’s spa, take a dip in one of the pools, or stay active with fitness and cycling. Just moments from Siracusa’s historic sights and beaches, this resort delivers the ideal balance of sport, relaxation, and exploration. History Set amid fragrant citrus orchards just outside Siracusa, a UNESCO World Heritage city, this enchanting 102‑room resort is a serene and captivating retreat.  Its rich heritage stretches from its beginnings as a...
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Sports travel bucket list: Lost Shore Surf Resort, Scotland
22Jun By Sports Tourism NewsNo Comments
Bucket List, Editor's Pick, Hotels & Resorts, Venues & Stadiums

Sports travel bucket list: Lost Shore Surf Resort, Scotland

Lost Shore Surf Resort, in the village of Ratho near Scotland’s capital city Edinburgh, deserves a spot on any sports traveller’s bucket list. As Europe's biggest inland surf resort, it delivers guaranteed, world‑class surfing for all levels – from first‑timers to seasoned pros – in the heart of Scotland.  The resort features a state‑of‑the‑art Wavegarden-powered surf lagoon, which creates perfect, customisable waves every time, making it a unique experience regardless of weather or tides. Beyond surfing, Lost Shore offers surfskate training, a spa and sauna for recovery, and access to Edinburgh’s rich culture and nearby sights.  Opened in 2024 and costing £60 million, this is Scotland’s largest sports and leisure investment since the 2014 Commonwealth Games. It's anticipat...
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‘Seat Unique Ultimate Experience’: Everton’s new stadium to feature cinema-style seating
16Jun By Sports Tourism NewsNo Comments
Sports Business, Venues & Stadiums

‘Seat Unique Ultimate Experience’: Everton’s new stadium to feature cinema-style seating

English Premier League football club Everton have announced ticketing and hospitality platform Seat Unique as a founding partner of their new Hill Dickinson Stadium.  The agreement will see Seat Unique become Everton’s official premium experiences platform, providing premium match-by-match and event sales for the bars, restaurants and experiences at the club’s new iconic home on Liverpool’s waterfront. The 52,888-capacity Hill Dickinson Stadium, which opens in August 2025, will become a world-class destination for sport, music, entertainment and cultural events. As part of “The Seat Unique Ultimate Experience”, and for the first time in UK football, fans will be able to buy match-by-match access to cinematic "loge" seating – enclosures with four reclining cinema-style seats and priva...
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Austrian Alpine Open: Kitzbühel to host DP World Tour golf event in 2026
16Jun By Sports Tourism NewsNo Comments
Events

Austrian Alpine Open: Kitzbühel to host DP World Tour golf event in 2026

The DP World Tour is making its way to Kitzbühel in 2026, with the Austrian Alpine Open setting the stage for a new era of alpine golf. Following its successful debut at Gut Altentann, the Austrian Alpine Open 2026 will be held at the Kitzbühel-Schwarzsee-Reith golf course, marking a significant milestone for Austrian sport and year-round tourism in Tyrol.“The DP World Tour is, next to the PGA Tour, the world’s largest professional golf series,” said Karin Seiler, managing director of Tyrol Tourism. “We’re therefore very pleased to have brought this international sporting event to our region in cooperation with SalzburgerLand – and to have Kitzbühel, an experienced partner with an outstanding golf offering, on board. By hosting the event in early summer, we are strengthening the shoulder s...
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