Europe Archives | Sports Tourism News

Tennis travel: Europe’s best resorts and hotels for tennis holidays

9Jun

By Sports Tourism NewsNo Comments

Holidays & Trips, Hotels & Resorts, Trends

Tennis travel: Europe’s best resorts and hotels for tennis holidays

Tennis is no longer just a sport people play when they arrive at a resort. Increasingly, it is the reason they book the trip in the first place. As sports-focused travel continues to grow, tennis holidays are emerging as one of the fastest-growing segments of the luxury travel market. From dedicated coaching programmes and professional-level academies to tournament experiences and wellness-focused recovery facilities, travellers are increasingly choosing destinations based on the quality of the courts as much as the quality of the hotel. Industry reports point to a rise in destination-driven travel centred around sport, with tennis joining golf as one of the key activities inspiring holiday decisions. The growing popularity of racket sports has not gone unnoticed by the h...

Europe’s most affordable adventure travel destinations for 2026

7Jun

By Sports Tourism NewsNo Comments

Holidays & Trips, Trends

Europe’s most affordable adventure travel destinations for 2026

Europe has never been short of adventure, from alpine ridges to the Adriatic sea, volcanic islands and forested mountain ranges. And, as internal data from sports travel insurance provider SportsCover Direct shows a 182% increase in adventure travel and Pinterest predicts “darecations” as the travel trend of 2026, it’s shaping up to be the summer of adventure. But, as rising fuel costs and wider geopolitical uncertainty push up the cost of travel, affordability is becoming just as important as adrenaline. To help budget conscious thrill seekers plan their summer trips, SportsCover Direct has analysed popular European adventure destinations, ranking them on the cost of flights, accommodation, food and leisure to reveal the best value spots for affordable thrills this summer. ...

Sports travel bucket list: Matterhorn, Mont Blanc and Alps weekend hiking adventures

28Mar

By Sports Tourism NewsNo Comments

Bucket List, Holidays & Trips

Sports travel bucket list: Matterhorn, Mont Blanc and Alps weekend hiking adventures

Walking tour operator Ramble Worldwide has expanded its portfolio of “Weekend Adventures” – a range of UK and European short breaks for experienced walkers which were launched in 2025. A further four high-impact escapes in spectacular mountain settings across Mont Blanc and the Alps have been released. A choice of 17 Weekend Adventures are now available. Here we take a look at the new weekend options… Matterhorn Weekend: Alpine Hiking in the Swiss Alps (Grade 7) Set amongst the iconic backdrop of the Matterhorn, this unforgettable trip is designed for walkers seeking breathtaking scenery and exhilarating mountain trails. With expert Ramble leaders guiding the way, travellers follow rugged paths through glacier-polished valleys dotted with wildflowers and panoramic...

Sport propels Europe’s event-driven tourism growth in 2025

10Jan

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Sport propels Europe’s event-driven tourism growth in 2025

Europe’s event-driven tourism sector grew by 7% in 2025, with sport emerging as a central engine of growth, driving significant economic impact for destinations and local communities across the continent. According to a comprehensive analysis by Mabrian and Data Appeal, both Almawave Group companies, the sports category accounted for the largest share of event-related tourism expenditure, highlighting professional matches and major competitions as major tourism magnets. Across the 12 European markets studied – including Spain, Belgium, Sweden, Greece, the UK, Germany, and France – sports accounted for 41.4% of all event-driven tourism spending, outpacing other event types. Markets such as Spain, Belgium, Sweden and Greece stand out for their heavy reliance on sports events, where the...

Cycling holidays inspired by Europe’s Grand Tours

27Apr

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Cycling holidays inspired by Europe’s Grand Tours

With the first of cycling’s Grand Tours starting in May this year – the Giro d'Italia – and the news Great Britain will host the Tour de France and Tour de France Femmes Grand Départs in 2027, there’s never been a better time to sample some of greatest road cycling destinations in Britain and Europe. Independent cycling holiday company Saddle Skedaddle has a range of road cycling holidays in the UK and Europe inspired by the Grand Tours and other iconic routes, including: A guided road cycling holiday in the Scottish Highlands An epic coast-to-coast adventure riding the entire length of the Pyrenees A Tour de France-inspired road cycling holiday across the Southern Alps – from Mont Ventoux to Alpe d'Huez Tour d’Ecosse guided road cycling holiday in the Scottish H...

Sports travel bucket list: two ‘road to Monaco’ supercar tours

12Apr

By Sports Tourism NewsNo Comments

Bucket List, Holidays & Trips

Sports travel bucket list: two ‘road to Monaco’ supercar tours

Here’s something special for the car and racing fans among us – supercar driving tours in Europe to add your travel bucket lists. Ultimate Driving Tours has unveiled two new exclusive supercar journeys that finish at the Formula 1 Monaco Grand Prix, one of the marquee events on global motor sport calendar. Combining luxury hospitality with exploration of European landscapes, the curated "road to Monaco" itineraries – the European Supercar Tour and the Le Grand Tour Provence – enable guests to traverse the continent’s most picturesque roads over 10 or seven nights while enjoying the finest five-star hotels, exquisite fine-dining, and experiential surprises throughout. Both tours conclude in the high-adrenaline atmosphere of Monte Carlo for a no-expenses spared, all-encompassing expe...

Sports travel bucket list: Europe’s best sports resorts and hotels

1Apr

By Sports Tourism NewsNo Comments

Bucket List, Holidays & Trips, Hotels & Resorts

Sports travel bucket list: Europe’s best sports resorts and hotels

Europe is renowned for its stunning landscapes, cultural richness, and world-class hospitality, making it a top destination for sports travellers. Across the continent, luxury sports resorts and hotels cater to adventurers, athletes, and active holidaymakers, offering exceptional facilities and diverse activities for all skill levels. From the sun-drenched Mediterranean coasts to the snow-capped Alps, Europe’s sports resorts are uniquely positioned in some of the most breathtaking locations. Travellers can enjoy a variety of sporting experiences and activities tailored to their passions. For golf enthusiasts, many resorts boast championship-standard courses designed by legendary architects, complemented by state-of-the-art practice facilities. Similarly, Europe’s best ski resorts ...

Sports travel bucket list: an epic European cycling trip from Prague to Venice

14Dec

By Sports Tourism NewsNo Comments

Bucket List, Holidays & Trips

Sports travel bucket list: an epic European cycling trip from Prague to Venice

Cycling holiday company Saddle Skedaddle has a number of new itineraries for 2025, including an epic road cycling trip across four European countries – from Prague to Venice. One for the 2025 sports travel bucket list, the 21-day road cycling holiday covers almost 900 miles and takes riders from the Czech Republic, across the whole of Austria, east to west through Slovenia, before a grand arrival in Venice, Italy. The journey from Central Europe to the Mediterranean begins in the capital of the Czech Republic, Prague, before venturing out into the Czech countryside along a mix of country roads and cycle paths. After exploring some of the towns and cities along the way, including the UNESCO World Heritage site, Český Krumlov, it’s time to cross the border into Austria. After crisscr...

Sport in France in 2024: major events and sporting highlights

25Nov

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Events

Sport in France in 2024: major events and sporting highlights

France is getting ready for a bumper year of tourism and sport in 2024 with a number of new and exciting openings, exhibitions, sustainable tourism initiatives, and major anniversaries on the calendar. The country is also in the final preparation stages of hosting its biggest ever event, the Paris 2024 Summer Olympic and Paralympic Games. Here we take a look at the sporting highlights in France in 2024. SPOT24: new urban sport and culture hub with Olympic exhibition Paris, Île-de-France: until 31 December 2024 Paris je t'aime (the Paris Tourist Office) has set up a new hybrid venue showcasing urban sport, culture and Olympism. Serving as a tourist information point, Olympics ticket office and official shop, alongside a café dedicated to Parisian products, SPOT24 also comp...

Hiking trips: step into history on the Liberation Route Europe

24Jul

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Hiking trips: step into history on the Liberation Route Europe

With 2024 marking the 80th anniversary of D-Day, Ramy Salameh follows key parts of the 4,000km Liberation Route Europe hiking trails to explore and combine history, remembrance and wellness ahead of next year’s commemorations. The trails take in the stories and pivotal sites across Hampshire, Normandy and Jersey, all navigational via an interactive smartphone app. We have all heard of the hiking trails that converge on the Spanish city of Santiago de Compostela, with modern pilgrims following in the footsteps of ancient religious pilgrims. Today, these well-trodden paths attract those seeking personal or group challenge incentives, to improve wellness both mental and physical, and to learn about the landscapes and cultures they pass. While I have not had the chance to meander the Cam...

Vendée Globe 2020: an epic sailing race with a wave of tourism opportunities

11May

By Sports Tourism NewsNo Comments

Events, Guides

Vendée Globe 2020: an epic sailing race with a wave of tourism opportunities

By Sports Tourism Media co-editor Ramy Salameh At 12.02pm GMT on 8 November 2020, 34 competitors of the Vendée Globe race will sail non-stop, unassisted, around the world via three capes and three oceans in an effort to complete one of the most demanding and prestigious events within the sailing and sporting calendar. The procession of race boats will pass thousands of fans lining the legendary “Vendée Globe” channel in Les Sables-d’Olonne, western France, initiating the start of a gruelling race that will test the physical and mental endurance of those courageous and talented enough to take part. It is so demanding that over the last 30 years and eight editions of the race, 167 sailors have set off but only 89 have crossed the finish line. To further put this into perspective, ...

Licence to thrill-seek in Austria: extreme sports tourism at AREA 47

11May

By Sports Tourism NewsNo Comments

Guides, Holidays & Trips, Sports Travel

Licence to thrill-seek in Austria: extreme sports tourism at AREA 47

By Sports Tourism Media co-editor Ramy Salameh A study has calculated how far James Bond 007 has travelled to save the world - an enormous 276,745.2 miles across 24 movies, with Austria having been the location on three separate films. It is a country known for its epic Alpine surroundings and tailor-made for adventure sport junkies. In 2015, the world’s most famous film franchise used the Gaislachkogl Mountain to shoot key action scenes of Spectre. This Bond movie granted the town of Soelden, located in the Alpine valley of Oetztal-Tirol, a unique and lasting legacy. Key action scenes from the film have now been honoured through the creation of 007 Elements a stunning cinematic installation at more than 3,000m which opened in 2018. Inside, a series of bunker-like concre...

Italy sports events in 2020: Giro D’Italia, F1 Italian GP, Euro 2020 and more

1Feb

By Sports Tourism NewsNo Comments

Events, Guides

Italy sports events in 2020: Giro D’Italia, F1 Italian GP, Euro 2020 and more

As a travel destination Italy is one of the most popular in the world. It may be famous for its culture, architecture, fast cars and food, but Italy is also a big favourite for sports fans. The European nation has a thriving sports industry with major events held throughout the year. Events to look forward to in Italy in 2020 include the Rome Marathon, Giro D’Italia cycling race and of course the Formula 1 Italian Grand Prix. Also this year, football’s European Championship kicks off with the opening match between Italy and Turkey at the Stadio Olimpico in Rome. Here we look at the top sporting events in Italy in 2020... Newsletter: sign up for the latest updates from Sports Tourism Media Italy sports events in 2020 Rome Marathon When: 29 March 2020 Website: maratonadiroma.it Abou...

Rugby World Cup 2023: Groupe Couleur to manage official travel agent selection process

23Jan

By Sports Tourism NewsNo Comments

Sports Business, Sports Travel

Rugby World Cup 2023: Groupe Couleur to manage official travel agent selection process

World Rugby and the France 2023 organising committee have announced that Groupe Couleur has been appointed as exclusive global rights holder for the Rugby World Cup 2023 official travel programme. Groupe Couleur will manage the official travel agent appointment process, which kicks off with agents around the world invited to register their interest from now until 31 March 2020. Rugby World Cup 2023 official travel agents will be appointed in September 2020, marking a major milestone for fans planning on attending rugby’s showcase event. Ticket-inclusive packages sales will be launched in early 2021. Groupe Couleur will manage all operational responsibilities of the official travel programme, from appointing the official travel agents to delivering the tickets and ensuring all marketing...