Bucket-list marathons: The world’s most in-demand marathons for 2026
For runners planning their 2026 race calendar, securing a place at some of the world’s most sought-after marathons may prove as challenging as completing the events themselves.
A study from SportsShoes.com has revealed the marathons generating the highest demand relative to the number of places available, highlighting a growing trend in sports tourism as runners travel the globe in search of unique race experiences.
The research, published as part of the company’s latest Running Report, analysed global Google search volumes over the past 12 months and compared them with official finisher numbers from each event’s most recent edition. By measuring the number of searches per finisher, the study identified which races attract the greatest level of interest compared to their participant ...




















