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Tag: Saudi Arabia

URWLD to make Middle East debut with new sports-lifestyle venue in Riyadh 
16Nov By Sports Tourism NewsNo Comments
Sports Business, Venues & Stadiums

URWLD to make Middle East debut with new sports-lifestyle venue in Riyadh 

Indoor adventure and sports-lifestyle destination company URWLD (‘Your World’) has confirmed that its first Middle East venue will be in Riyadh, Saudi Arabia. The announcement was made at the inaugural TOURISE Summit held in Saudi’s capital city from 11-13 November 2025. Boasting more than a dozen adventure sports and experiences in one indoor facility, URWLD combines elevated hospitality with lifestyle-inspired food and drink experiences, appealing to both adventure-seeking participants and non-participants alike. For the past two years URWLD has been working closely with key government stakeholders in Saudi Arabia, including, among others, the Ministry of Investment (MISA) and the General Entertainment Authority (GEA). Set to open ahead of 2030, Riyadh marks the first step in URWLD...
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GCC sports tourism to surge as PwC highlights growth opportunities
18Oct By Sports Tourism NewsNo Comments
Editor's Pick, Sports Business, Sports Travel, Trends

GCC sports tourism to surge as PwC highlights growth opportunities

Forecast to surpass $2 trillion by 2030, the sports tourism sector is being propelled by mega-events, high-spending fans, active lifestyle movements and the rise of immersive, experience-led travel. But nowhere is this transformation more visible – or more strategically leveraged – than in the countries that make up the Gulf Cooperation Council (GCC). According to “Game on for the GCC: Turning sporting ambition into lasting tourism impact”, a new report by PwC Middle East, the region has shifted beyond merely hosting world-class sporting events. It is now developing an integrated sports tourism economy – one that spans infrastructure investment, destination branding, digital innovation and year-round community engagement.  From Saudi Arabia’s record-breaking Esports World Cup, Qatar’...
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Cristiano Ronaldo stars in Saudi tourism’s new events campaign
7Sep By Sports Tourism NewsNo Comments
Sports Business

Cristiano Ronaldo stars in Saudi tourism’s new events campaign

“Saudi, Welcome to Arabia”, the consumer-facing brand of the Saudi Tourism Authority (STA), has unveiled its latest campaign starring football icon Cristiano Ronaldo (CR7). Launching across key markets in Europe, India and China, the “I Came for Football, I Stayed For More” campaign heralds the start of Saudi’s extended season of sport, entertainment, as well as film, fashion and cultural events.  Launched across TV, social, digital, and OTA, the film starring CR7 highlights Saudi’s diverse, year-round sports and entertainment events held across Riyadh, Jeddah and AlUla. Saudi Arabia is gearing up to host the FIFA World Cup 2034, AFC Asian Cup 2027, Esports Olympics Games 2027 and Asian Winter Games 2029, while its regular calendar includes large-scale international events such as ...
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World Stadiums and Arenas Summit 2026

The 2nd edition of the World Stadiums and Arenas Summit is scheduled to take place from 31 March to 1 April 2026 at the Hilton Riyadh Hotel & Residences in Riyadh, Saudi Arabia.  At the inaugural edition in 2025, there were more than 1,500 attendees from around the world, including government leaders, heads of major sporting federations, and senior executives from the architecture, engineering, and event operations sectors. See more at stadiumsandarenassummit.com https://www.youtube.com/watch?v=vvejCyCHOak
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Olympic Esports Games: Riyadh to host inaugural edition in 2027
23Feb By Sports Tourism NewsNo Comments
Sports Business

Olympic Esports Games: Riyadh to host inaugural edition in 2027

The International Olympic Committee (IOC) has confirmed that the first edition of the Olympic Esports Games will be held in 2027 in Riyadh, Saudi Arabia. It was also announced that the Road to the Olympic Esports Games will start this year. For the organisation of the Olympic Esports Games, the IOC is partnering with the Saudi Olympic and Paralympic Committee (SOPC), while the Esports World Cup Foundation (EWCF) will become a founding partner.  IOC president Thomas Bach said: “There is now a very clear roadmap to the historic first-ever Olympic Esports Games. With the Road to the Olympic Esports Games starting this year, the Games are becoming a reality. This is further evidence of the strength of the partnership between the IOC and the SOPC in many areas.”  Prince Abdulaziz...
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The Ocean Race 2027 to finish on the Red Sea in Saudi Arabia 
2Nov By Sports Tourism NewsNo Comments
Events

The Ocean Race 2027 to finish on the Red Sea in Saudi Arabia 

AMAALA, a new sport and wellness destination located in the northern part of the Red Sea on the west coast of Saudi Arabia, will host the finish of the 15th edition of The Ocean Race in the summer of 2027. The Ocean Race – the mixed-crewed, offshore sailing race around the world first contested in 1973 – is known as the toughest test of a team in sport and for its award-winning ocean health initiatives.  In the build-up to the 2027 race finish, The Ocean Race and Red Sea Global (RSG), the developer of AMAALA and the regenerative project partner of The Ocean Race since 2022, will collaborate on ocean science and ocean health initiatives as well as ocean literacy and education programmes aimed at youth in the region, in line with the UN Ocean Decade Challenge of restoring society’s r...
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Red Sea Global reveals designs for Shura Links golf course
12May By Sports Tourism NewsNo Comments
Venues & Stadiums

Red Sea Global reveals designs for Shura Links golf course

Red Sea Global (RSG), the multi-project developer behind regenerative tourism destinations The Red Sea and AMAALA in Saudi Arabia, has announced the name and designs of its golf course and clubhouse on Shura Island at The Red Sea. Set to open in 2025, Shura Links promises a one-of-a-kind golf experience, offering Saudi Arabia’s first 18-hole island golf course with holes on the water, marina views and spectacular fairways framed by the Red Sea. Developed in partnership with world-leading environmental consultants, Shura Links is guided by the highest sustainability standards, addressing a number of areas in tandem such as water-use reduction and innovative re-use of irrigation for habitat development.  “Shura Links will provide an unparalleled golfing experience, offering a visually...
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F1 Saudi Arabian GP will be ‘biggest sports event in country’s history’
6Nov By Sports Tourism NewsNo Comments
Events, Sports Travel

F1 Saudi Arabian GP will be ‘biggest sports event in country’s history’

Formula 1 will be heading to Saudi Arabia after it was confirmed that Jeddah will host a grand prix in November 2021.  The city on the Red Sea will be home to the inaugural Saudi Arabian Grand Prix and take place at night on a street circuit on Jeddah’s corniche. Chase Carey, chairman and CEO of Formula 1, said: “Saudi Arabia is a country that is rapidly becoming a hub for sports and entertainment with many major events taking place there in recent years and we are very pleased that Formula 1 will be racing there from next season.  “The region is hugely important to us and with 70% of the population of Saudi being under 30 we are excited about the potential to reach new fans and bring our existing fans around the world exciting racing from an incredible and historic loca...
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