Global sports tourism market to reach $957.91 billion by 2031 – report
Valued at $680.23 billion in 2025, the global sports tourism market is projected to increase from $721.60 billion in 2026 to $957.91 billion by 2031, according to a new report issued by Research and Markets.
The market is expected to register a compound annual growth rate (CAGR) of 6.09% during the 2026-2031 forecast period, supported by international sporting events, premium hospitality packages, active participation travel and expanding sports infrastructure.
International sporting events strengthen travel demand
A growing pipeline of international tournaments is creating sustained demand across the global sports tourism market. After co-hosting the FIFA World Cup in 2026, the United States is preparing to host major events such as the FIFA World Cup 2026 and the LA28 Olympic a...



















