Tag: Winter Sports

4Dec By Sports Tourism NewsNo Comments

Events, Sports Business

Milano Cortina 2026 Winter Olympics to drive €5.3bn economic impact in Italy

The Milano Cortina 2026 Winter Olympics are set to become one of the most powerful tourism and economic catalysts in Italy’s modern history, with new analysis revealing that the Games will generate €5.3 billion in value for the Italian economy. The findings, published by Banca Ifis, highlight a three-tier economic surge driven by tourism, visitor spending and major infrastructure legacy. The bank forecasts €1.1bn in direct expenditure during the Games period, including hospitality, food and beverage, retail, transport and on-site visitor services. A further €1.2bn is expected to flow into Italy within 12-18 months after the Closing Ceremony as travellers return or extend their trips, signalling long-tail tourism growth well beyond the competition fortnight. Most impactful of all is t...

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17Nov By Sports Tourism NewsNo Comments

Holidays & Trips, Sports Business

Val Thorens named world’s best ski resort in 2025 World Ski Awards

The 13th annual World Ski Awards have been revealed and it’s Val Thorens, Europe’s highest resort, which was named the ‘World’s Best Ski Resort’ in recognition of setting the global standard for lift infrastructure, resort facilities and slopeside accommodation.  Stein Eriksen Lodge Deer Valley in Utah was voted ‘World’s Best Ski Hotel’, and Chalet Zermatt Peak claimed the stellar title of ‘World’s Best Ski Chalet’. Hôtel Le Pashmina took the title for ‘World’s Best Ski Boutique Hotel’ thanks to its exquisite facilities and ski-to-door access to Les Trois Vallées. In the newcomer categories, Japan’s Nikko Style Niseko HANAZONO, the first lifestyle brand of the historic Okura Nikko Hotel Group, fought off entrants from Val-d’Isère and the Austrian Tyrol to claim the title for ‘Wo...

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16Nov By Sports Tourism NewsNo Comments

Sports Business

Maison Sport backs GB Snowsport stars ahead of Milano Cortina 2026

Ski lesson booking platform Maison Sport has announced a new partnership as an official sponsor of GB Snowsport. This collaboration will support Britain's Alpine Men’s World Cup team – Dave Ryding, Billy Major and Laurie Taylor – as they prepare for the Milano Cortina 2026 Winter Olympic Games. Founded by former members of the British ski team, Maison Sport has a deep-rooted passion for British Snowsports. This partnership marks a significant step for the company to further its commitment to supporting the UK Snowsports community, from grassroots talent to the highest levels of international competition. Nick Robinson, CEO and co-founder of Maison Sport, said: “As a former member of the British Ski Team, I understand all too well the dedication and hard work required to compete at th...

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18Oct By Sports Tourism NewsNo Comments

Bucket List, Holidays & Trips, Trends

Ultimate ski bucket list: skiing under the Northern Lights tops poll

A survey by ski holiday specialist Heidi has revealed the No.1 ski bucket list experience for UK skiers. Topping the list by a considerable margin is skiing under the Northern Lights, voted the must-do adventure across all age groups.  Participants rated 30 iconic ski experiences they’d love to tick off at least once in their lifetime. The magic of gliding across snow while the aurora dances overhead scored almost twice as highly as the average activity – making it the undisputed favourite.  In second place was another nocturnal thrill: night skiing under the stars, followed by tackling the world’s longest on-piste run – the legendary 22km descent from Klein Matterhorn to Valtournenche in the Zermatt-Cervinia ski area, crossing the Swiss-Italian border.  Interesting...

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12Oct By Sports Tourism NewsNo Comments

Holidays & Trips, Hotels & Resorts

Kulm Hotel St. Moritz unveils new Alpine Sports Lounge & Boutique

The Kulm Hotel St. Moritz, a five-star luxury hotel located in the Engadin valley in St. Moritz, has unveiled the Kulm Alpine Sports Lounge & Boutique for winter 2025-2026. A reimagining of the traditional ski room, where pioneering design meets alpine performance, every detail sets guests up to enjoy their time on the mountains, from “avant-ski” rituals to peak performance equipment and ski concierge services.  Designed by Foster + Partners, the introduction of the Alpine Sports Lounge & Boutique is the first phase in a transformational new era for the iconic Kulm Hotel – the place that makes winter and continues to shape the future of luxury in the Alps. Heinz Hunkeler, general manager, said: “Kulm Hotel St. Moritz has been the original winter playground ever since we ...

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12Oct By Sports Tourism NewsNo Comments

Guides

Verbier, Switzerland: a winter sports travel guide for 2025-2026

Verbier, an Alpine village in Switzerland’s Valais Canton, is set to deliver one of its most ambitious ski seasons yet. From November 2025 right through to the end of April 2026 – a total of 151 skiable days – winter sports lovers will have half a year to carve up Switzerland’s most iconic terrain. Weekend-only access starts the season in November before the full lift system opens daily from early December. High-altitude pistes up to 2,700m and extensive snowmaking (63% coverage) make for reliable conditions from the first snowfall to spring’s final après-ski. Two rapid gondolas whisk skiers from the 1,500m village to summit terrain in under 11 minutes – meaning powder laps before breakfast are practically a given. Verbier anchors the 4 Vallées, Switzerland’s largest linked ski ar...

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6Oct By Sports Tourism NewsNo Comments

Bucket List, Holidays & Trips, Hotels & Resorts

Sports travel bucket list: rent an ultra-luxury ski chalet for €550,000 per week

If your winter sports dreams include carving down world-class slopes by day and retreating to your own private Alpine palace by night, this one’s for the bucket list. London-based The Luxury Chalet Company has unveiled its most opulent winter portfolio yet – a collection of chalets so lavish they redefine what après-ski luxury means. With properties starting from €30,000 per week and soaring to an astonishing €500,000 per week (and sometimes beyond), these chalets are the ultimate in mountain indulgence. Guests can expect indoor swimming pools, private spas, cinema rooms, gyms, games lounges, wine cellars, and even grand pianos, alongside butlers, chefs, chauffeurs, and personal concierges. Cameron Temple, founder of The Luxury Chalet Company, said: “Our clients are looking for the u...

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7Sep By Sports Tourism NewsNo Comments

Bucket List, Holidays & Trips

Sports travel bucket list: an Alpine winter ice driving and ski adventure

Luxury driving tour company HunterMoss has launched a seven-day winter adventure for supercar and ski enthusiasts in January 2026.  The Luxury Winter Ice Driving Tour starts in Munich, Germany, where guests will embark on a small group tour that traverses over 750km of the Austrian and Bavarian Alps, cruising in a convoy of luxury SUVs, settling into a series of rejuvenating five-star spa retreats and experiential fine-dining. Midway through the tour, travellers can opt to take on a two-day Porsche Ice Driving Experience, mastering snow and ice circuits at speed behind the wheel of Boxsters, Caymans, 911s and GT3s. The itinerary also opens the door to Salzburg’s celebrated winter landscape, where guests can explore some of Austria’s finest ski terrain at the peak of the season, befor...

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18Aug By Sports Tourism NewsNo Comments

Bucket List, Editor's Pick, Holidays & Trips

Sports travel bucket list: 10-day Japan ski and culture tour

As Japan’s popularity for luxury skiing continues to grow, Wayfairer Travel has launched a 10-day Japan ski and culture tour to meet rising demand. Projected to become the luxury travel company’s most popular destination in 2025, bookings to Japan have increased by 32% since 2024.  Japan is the world’s most sought-after skiing destination due to its exceptional snow conditions and unique cultural  experiences. Influenced by cold Siberian winds, the region consistently receives light, dry powder snow known as ‘JaPOW’, which, combined with Japan’s distinctive tree skiing, sets it apart from other winter destinations around the globe.  Wayfairer’s new itinerary is packed with both metropolitan city exploration and off-the grid adventure – a fantastic tour for travellers seeking immersiv...

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17May By Sports Tourism NewsNo Comments

Sports Business, Venues & Stadiums

Emirates Sports Arena: new ice sports venue to open in Dubai

A new ice and winter sports venue, the Emirates Sports Arena, is set to open in Dubai in 2025. Owned and operated by Emirates Sports Group, the facility will be the only multi-functional professional ice rink in the Middle East region. Located in Dubai Sports City, the Emirates Sports Arena will be next to the Emirates Sports Hotel and Apartments. The opening of this technologically advanced sports facility will represent a step forward in the development of winter sports in the Middle East, including ice hockey, figure skating, and other disciplines. Alongside the launch of the ice arena, a Winter Sports Academy for GCC countries will also be introduced.  Vladimir Burdun, CEO of Emirates Sports Group, said: "We look forward to the opening of Emirates Sports Arena as a grand event fe...

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30Jan By Sports Tourism NewsNo Comments

Events

Dolomiti Valtellina Winter Youth Olympic Games 2028 to be a legacy of Milano Cortina 2026

Dolomiti Valtellina, in the Italian Alps, has been elected by members of the International Olympic Committee (IOC) to host the next Winter Youth Olympic Games (YOG) in 2028.  Following a presentation by the project leaders during the 143rd IOC Session in Lausanne, it was confirmed that Dolomiti Valtellina 2028 will be the fifth edition of the Winter YOG. Competitions will take place only in existing venues across three clusters in Valtellina, Trentino and Cortina, returning to some of the venues that will be used for the Olympic Winter Games Milano Cortina 2026. The 2028 YOG will be part of the Milano Cortina 2026 legacy, and will reinvest in communities with strong winter sports traditions.  The project is led by the Italian Olympic Committee (CONI), and the governments of...

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29Jan By Sports Tourism NewsNo Comments

Holidays & Trips, Hotels & Resorts

Diamond of the Alps: Gurgl’s World Cup ski race offers plenty of ‘altitude’

Ramy James Salameh puts on his skis and mixes it up with the world's best slalom skiers at the Audi FIS Alpine World Cup Race in Gurgl, Austria – The Diamond of the Alps. The "snow gods" were looking down upon organisers of the Audi FIS Alpine World Cup Slalom Race in Gurgl, a ski resort famed for its "altitude", long winter season and dramatic crucible of lofty peaks. Located at the end the Oetztal valley in Austria’s Tirol region, skiing takes place between 1,800m and 3,030m, meaning "divine intervention" is rarely required to ensure Gurgl has plenty of the white stuff, even as early as the season's opening ski weekend in November. A fresh blanket of powdery snow across the landscape and a cloudless sky, set the scene for the thrills and spills of World Cup ski racing, as well a...

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31Dec By Sports Tourism NewsNo Comments

Holidays & Trips

Haute-Savoie’s smaller ski resorts offer big surprises

Enjoy the familiarity, cosiness and character of smaller ski resorts? If you do, then follow in the snowy footsteps of travel writer, Olly Beckett, as a he carves a route through the Haute-Savoie region of France, shining a light on the area’s smaller ski resorts, often overlooked in favour of Morzine and Le Gets. He discovers plenty of unique advantages for skiers both on and off the pistes. Dotted among the Haute-Savoie’s snowsport superstars such as Morzine and Les Gets are many smaller, but no less sensational resorts. Although the names featured in this story may be new to you, many in France are familiar with them and soon, thanks to the 2030 Winter Olympics in the French Alps, you may be too. Although larger resorts have their advantages, in places such as Thollon-Les-Memises ...

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8Dec By Sports Tourism NewsNo Comments

Editor's Pick, Sports Business

Snowsport Scotland & England sign partnership with the High Tatras & Liptov regions of Slovakia

Snowsport Scotland and Snowsport England have announced a new partnership with the High Tatras & Liptov regions of Slovakia for the forthcoming winter season, which will bring the destination into focus for UK clubs, athletes and the recreational snow sports community, offering an exciting and affordable opportunity for winter holidays and training camps. The Slovak Tatra mountains are a relatively unexplored area for Brits, however they offer several world-class ski resorts, exceptional value for money and the very latest technology in lift infrastructure. The region hosts the Alpine World Cup and boasts a season that can run right through to May. Flights with WizzAir and Ryanair, from UK airports start from as little as £15 with transfer times from the nearest ai...

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2Dec By Sports Tourism NewsNo Comments

Holidays & Trips

Eddie ‘The Eagle’ Edwards to host SkiWeekends break in Les Gets

SkiWeekends has launched a new holiday this winter in the French ski resort of Les Gets, hosted by Eddie “The Eagle” Edwards, Britain’s most famous ski jumper. Getting the unique opportunity to ski, stay, and dine with one of Britain’s iconic Olympians, guests will stay at Chalet Marjorie in the heart of Les Gets over a week during January with options for both short and longer stays.  Edwards is renowned for his daring exploits, from stunt jumping over six buses to holding the British ski jumping record. As the first competitor to represent Great Britain in ski jumping for 60 years, he achieved 73.5m at the 1988 Calgary Winter Olympic Games. Beyond his athletic achievements, Edwards is also an accomplished skier, a qualified instructor and former Alpine ski racer. In 2016, he was ...

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2Nov By Sports Tourism NewsNo Comments

Guides

Courmayeur Mont Blanc set for 2024-2025 ski season 

Courmayeur Mont Blanc, nestled in the heart of the Italian Alps, will launch its eagerly awaited 2024-2025 ski season on 5 December 2024.  A charming ski resort boasting a rich calendar of events set against a backdrop of breathtaking snow-capped mountains, Courmayeur is an ideal destination for sports travellers in search of adventure and outdoor experiences. Activities in Courmayeur include heliskiing, off-piste and cross-country skiing, ice skating, fat biking in the scenic Val Ferret, hiking, dog sledding, snowshoeing, and climbing. The Italian ski resort is conveniently accessible from major international airports in Geneva, Turin, and Milan. With more than 43km of pistes and elevations approaching 2,800 metres, it features enticing ski packages from top tour operators like Mome...

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20Oct By Sports Tourism NewsNo Comments

Guides

Portes du Soleil: a winter sports travel guide

The 2024-2025 winter sports season marks a monumental milestone for the Portes du Soleil, as it celebrates its 60th anniversary. Nestled between Lake Geneva and Mont Blanc, just an hour from Geneva, the Portes du Soleil remains one of the largest and most celebrated ski areas in the world. Spanning the Franco-Swiss border, the ski paradise boasts 12 resorts, offering skiers and snowboarders the unique opportunity to glide seamlessly between France and Switzerland.  All 12 resorts in the Portes du Soleil can be easily accessed from Geneva Airport. A six-day lift pass for the Portes du Soleil area is priced from €336 for adults, €252 for children and €302 for seniors (web prices, until 28 March 2025). See more at portesdusoleil.com   Portes du Soleil: the 12 resorts  Avoriaz (Franc...

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12Oct By Sports Tourism NewsNo Comments

Sports Business

Cairngorms National Park tourism brands launch winter travel campaign

More than 370 tourism organisations in the Cairngorms, Scotland, have joined forces to promote the UK's largest National Park as the ultimate winter travel destination for 2024.  Led by Cairngorms Business Partnership (CBP), the Cairngorms National Park Where Winter Comes to Life! campaign is showcasing more than 1,700 square miles of Highland winter wonderland filled with seasonal magic, including the UK's only free ranging reindeer herd at Glenmore, Balmoral Castle & Estate at Crathie, Aviemore Ice Rink, Tomintoul & Glenlivet Dark Sky Park, Dalwhinnie Distillery, Landmark Forest Adventure Park at Carrbridge, Loch Insh Outdoor Centre at Kincraig and the Highland Wildlife Park. The CBP is working with tourism businesses across the region to help extend the season and bring bu...

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15Sep By Sports Tourism NewsNo Comments

Sports Business

Snomad Ski Resort Awards 2024: Lech Zürs named best overall ski resort

Lech Zürs, located in Austria's Arlberg region, has been named the best overall ski resort in the inaugural Snomad Ski Resort Awards. Launched during the 2023-2024 winter season, ski resort comparison website Snomad currently has 1,204 ski resorts listed on its website, with more than 78,800 community-led ratings built up over one winter season. Using data from its website, Snomad created 20 award categories with the top three ski resorts in each, then awarded gold to the resort with the highest rating. This meant the awards were “truly impartial”, according to the company.  One of the primary aims of Snomad is to create an engaged community of skiers and snowboarders supporting each other to find resorts and hidden gems, based on the factors that are important to them, with data acr...

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1Sep By Sports Tourism NewsNo Comments

Holidays & Trips

Action Outdoors launches 2024-2025 UCPA skiing holidays for 18-30s

Action Outdoors, the UK arm of not-for-profit French organisation UCPA, has launched an expanded programme of ski and snowboard holidays for young people for the 2024-2025 winter sport season. Like all of its holidays, the emphasis is on all-inclusive value for money in UCPA centres in some of the top French ski resorts including Val d'Isère, Val Thorens and Les Arcs. There’s now more than 300 holidays across the winter that are specifically for the 18-30 age group, with 18-25s benefiting from even further discounting on price. All 18-30 Club Exclusive holidays mean the centres are blocked off exclusively for that age group. Prices start at £541pp (18-25s) and £551pp (18-30 Club Exclusive weeks), including seven nights’ full-board accommodation with breakfast, lunch and dinner, full ...

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