Women's Sport Archives | Sports Tourism News

FIFA Women’s World Cup 2035: a potential UK sports tourism blockbuster

30Nov

By Sports Tourism NewsNo Comments

Editor's Pick, Europe, Events, Football, Sports Business

FIFA Women’s World Cup 2035: a potential UK sports tourism blockbuster

England, Scotland, Wales and Northern Ireland have formally launched a joint bid to host the FIFA Women’s World Cup 2035, positioning the tournament as the biggest single-sport event ever staged on UK soil – and a potential blockbuster for sports tourism across all four nations. Under the “All Together” bid banner, the four football associations are proposing 22 stadiums across 16 host cities, with FIFA expected to trim that list to around 14-16 venues should the bid be successful. The tournament – expanded to 48 teams – would feature 104 matches over 39 days, with organisers targeting 4.5 million ticket sales and a global TV audience of 3.5 billion. It would also be the UK’s first World Cup since 1966, giving a new generation of fans the chance to experience a global finals on home tu...

Women’s Rugby World Cup 2025 England: fan zone locations confirmed

28Jul

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Women’s Rugby World Cup 2025 England: fan zone locations confirmed

England is set to host a nationwide celebration for the Women’s Rugby World Cup 2025, with fan zones unveiled in official host locations across the country. Running from 22 August to 27 September, and with more than 330,000 tickets already sold, the tournament will take place across eight venues throughout England, making it the biggest celebration of women’s rugby ever staged. The fan zones, which will be free to enter, will be open on match-days and at various times throughout the six-week tournament, offering fans, residents and visitors a chance to enjoy the atmosphere and take part in the biggest celebration of women’s rugby. At the heart of the action will be Battersea Power Station, which has been unveiled as the official tournament fan zone in London, in partnership with ...

Expedia Group study: women’s sport the ‘real growth story’ of sports tourism

13Apr

By Sports Tourism NewsNo Comments

Editor's Pick, Sports Business, Sports Travel

Expedia Group study: women’s sport the ‘real growth story’ of sports tourism

New research released by Expedia Group has revealed how sports tourism is transforming how people are travelling and the sector is creating massive opportunities for the travel industry. In a blog post titled "how to win big with sports tourism", Expedia Group’s chief commercial officer Greg Schulze said that sports tourism presents “significant economic opportunity” for travel providers and is creating “high-demand periods” for transportation and lodging companies and “boosts host cities' economies”. According to UN Tourism, sports travel now accounts for 10% of global tourism spending, while Skift reported that the sports tourism sector is projected to reach $1.3 trillion by 2032. Expedia Group’s data suggests sports trips are about "more than just the event" – they're a chan...

5Apr

By Sports Tourism NewsNo Comments

Events, Sports Business

RWC Experiences unveils Women’s Rugby World Cup 2025 hospitality packages

RWC Experiences, a joint venture between World Rugby and Sports Travel & Hospitality (STH), has unveiled the hospitality packages for the Women’s Rugby World Cup 2025. Hosted across eight venues in England from 22 August to 27 September 2025, the tournament is set to break attendance and global viewership records. From private suites and fine dining to karaoke and vibrant dancefloors, fans will get the chance to experience Rugby World Cup matches like never before. The fusion of world-class rugby and captivating entertainment has been designed with fans at its core, offering packages that fully immerse supporters in the tournament’s atmosphere. Pitch Perfect – The Ultimate Karaoke Experience: The Pitch Perfect Karaoke Experience invites fans to kick off their matchday in a...

Golfbreaks becomes travel partner of Women’s Golf Day

23Feb

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Sports Business

Golfbreaks becomes travel partner of Women’s Golf Day

Women’s Golf Day (WGD) and global golf tour operator Golfbreaks have announced a partnership agreement to create golf travel packages and experiences for female golfers under the new “WGD Travel” banner. The section will carry general travel information, featured packages and WGD-curated trips to major events and destinations ranging from affordable to bespoke luxury experiences. Golfbreaks will also host a WGD event this summer (27 May to 3 June 2025) as part of the WGD 10th anniversary celebrations. Dolores Brown, head of tournaments at Golfbreaks, said: “Golfbreaks is passionate about facilitating more golf options for women and creating experiences that make golf less daunting for them, which perfectly aligns with the ethos of Women’s Golf Day. Taking a trip away with your golfi...

26Dec

By Sports Tourism NewsNo Comments

Events, Sports Business

Record ticket sales for Women’s Rugby World Cup 2025

The Women’s Rugby World Cup 2025, taking place in England from 22 August to 27 September, is set to be the biggest sporting event taking place in the UK in 2025. It has already smashed records as the fastest-selling edition of the tournament ever, with more than 220,000 tickets sold to date. With just over eight months to go until the opening match between England and the USA on 22 August, the continued strong interest in Women’s Rugby World Cup 2025 has led to ballots for high-demand fixtures, including England’s pool matches and the final at Twickenham Stadium. The surge in demand ensures that it will be the biggest Women’s Rugby World Cup in history. Sarah Massey, managing director of Women’s Rugby World Cup 2025, said: "The response to Women’s Rugby World Cup 2025 has been remar...

UEFA Women’s Euro 2025: ticket sales launched at Jungfraujoch in the Swiss Alps

6Oct

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Events, Sports Business

UEFA Women’s Euro 2025: ticket sales launched at Jungfraujoch in the Swiss Alps

On Tuesday 1 October ticket sales for the UEFA Women’s Euro 2025 international women's football tournament were launched at a special event held at the iconic Jungfraujoch in the Bernese Alps in Switzerland. Located 3,454m above sea level, the magnificent Aletsch glacier set the stage for a match between two teams of football legends and future stars. The UEFA Women’s EURO 2025 will be held from 2-27 July 2025 in eight host cities across Switzerland, including Basel (opening game and final), Bern, Geneva, Zurich, St. Gallen, Lucerne, Thun and Sion. In total, around 720,000 tickets have been made available for the tournament with sales for the general public now open via womenseuro.com/tickets. With this first ticket release, more than 250,000 tickets for all 31 matches of the tournament...

WXV: the new international competition for elite women’s rugby

5May

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Events, Sports Business, Sports Travel

WXV: the new international competition for elite women’s rugby

World Rugby has announced the first host locations and dates for WXV – the new international competition for elite women’s rugby. Starting in October 2023, WXV has a mission to raise the profile and competitiveness of women’s 15s by providing the global platform between Rugby World Cups to increase the reach, impact and value of the sport, growing the game as a whole. It will also double the number of annual international fixtures for most competing teams, combining with World Rugby’s “Accelerate” programme to raise standards at Rugby World Cup 2025 and beyond. Host locations Fresh off the back of hosting a record-breaking Rugby World Cup where the Black Ferns were crowned champions, New Zealand will welcome the world’s best women's teams in the six-nation top level WXV 1 across ...

Women’s cricket: a huge summer ahead in England and Wales

8Apr

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Events, Sports Travel

Women’s cricket: a huge summer ahead in England and Wales

It's a huge year for women’s cricket in England and Wales. England will face the No.1 team in the world, Australia, in what is set to be an enthralling Ashes series in June and July. And then in August, stars from both nations will go straight into the domestic competition, The Hundred, which features eight women’s teams battling it out alongside the men’s to be crowned champions. 2023 Women’s Ashes The Women’s Ashes multi-format series will start on Thursday 22 June 2023 and this summer’s showdown is expected to break all attendance records for women’s international fixtures in England. It is the first year that both the men's and women's Ashes are being played alongside one another, with equal prominence, at the biggest grounds. Heather Knight’s team will start...

Watching the Lionesses win at Wembley: ‘the best atmosphere I’ve ever experienced’

1Aug

By Sports Tourism NewsNo Comments

Events, Venues & Stadiums

Watching the Lionesses win at Wembley: ‘the best atmosphere I’ve ever experienced’

In this blog post, Sports Tourism Media co-editor Mike Starling looks back on a glorious day out at Wembley Stadium for the Uefa Women’s Euro final between England and Germany... Just before she scored her winning goal, England hero Chloe Kelly looked towards us in the stands and urged the fans to roar the Lionesses on for the last minutes of the Uefa Women’s Euro final. There was 110 minutes on the clock and seconds later Lauren Hemp swung in a corner which, after a goalmouth scramble, found Kelly who toe poked the ball home from close range. It may have been scrappy, but like Geoff Hurst’s hat-trick strike in 1966 and Gazza’s stunner against Scotland in 1996, Kelly’s Wembley goal is one that will go down in English football folklore. The forward’s now-iconic “taking-her-sh...