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Europe’s most affordable adventure travel destinations for 2026
Trends, Trips & Experiences

Europe’s most affordable adventure travel destinations for 2026

Europe has never been short of adventure, from alpine ridges to the Adriatic sea, volcanic islands and forested mountain ranges. And, as internal data from sports travel insurance provider SportsCover Direct shows a 182% increase in adventure travel and Pinterest predicts “darecations” as the travel trend of 2026, it’s shaping up to be the summer of adventure.  But, as rising fuel costs and wider geopolitical uncertainty push up the cost of travel, affordability is becoming just as important as adrenaline. To help budget conscious thrill seekers plan their summer trips, SportsCover Direct has analysed popular European adventure destinations, ranking them on the cost of flights, accommodation, food and leisure to reveal the best value spots for affordable thrills this summer.  ...
How World Cup qualification has put Cape Verde and its islands in the spotlight
Sports Travel, Trips & Experiences

How World Cup qualification has put Cape Verde and its islands in the spotlight

Cape Verde's growing visibility on the international football stage, including recent success and qualification for the FIFA World Cup, is driving fresh interest in the Atlantic nation as a year-round holiday choice, according to UK specialist operator Cape Verde Experience. With increased global attention on the islands the operator says more travellers are looking beyond Cape Verde's well-known beach offering and discover its wider appeal, including volcanic landscapes, Creole culture, live music, hiking and island-hopping experiences. Cape Verde Experience product manager Suzanne Brown said the destination's profile is shifting among UK holidaymakers. “Cape Verde has always had a unique identity, shaped by African, Brazilian and Portuguese influences, alongside warm hospitality...
Las Vegas’s F1 GP hosting deal extended for another 10 years until 2037
Events, Sports Business & Industry

Las Vegas’s F1 GP hosting deal extended for another 10 years until 2037

Formula 1 will continue racing in Las Vegas through to 2037, following a new 10-year extension. Las Vegas Grand Prix, Inc, Clark County officials and the Las Vegas Convention and Visitors Authority (LVCVA), have all committed to the long-term future of one of the standout events on both the US and global sporting calendar. Since debuting on the Formula 1 calendar in 2023, the Las Vegas Grand Prix has delivered $3.2 billion in cumulative economic impact for Southern Nevada, with all three races from 2023 through 2025 selling out and helping position Las Vegas among the sport's marquee destinations worldwide.  In 2025 alone, the race generated $43 million in state and local tax revenue, including $15 million allocated to support local K-12 education. Beyond its economic impact,...
Nashville lands first Super Bowl as NFL awards 2030 showpiece to new Nissan Stadium
Events, Sports Business & Industry, Venues & Stadiums

Nashville lands first Super Bowl as NFL awards 2030 showpiece to new Nissan Stadium

Nashville has secured one of the biggest prizes in global sport after the NFL confirmed that Super Bowl LXIV will be played at the new Nissan Stadium in February 2030, marking the first time the city has hosted the league’s championship game.  The announcement comes even before the Tennessee Titans’ new home has opened its doors. The state-of-the-art venue, currently under construction on Nashville’s riverfront, is scheduled to welcome fans for the 2027 NFL season before hosting the Super Bowl at the end of its third year of operation. NFL owners approved Nashville as the host city during the NFL Spring League Meeting in Orlando, with the city becoming the latest destination to leverage a new stadium to attract one of the world's most watched sporting events. For sports touri...
FIA and UN Tourism announce inaugural Sustainable Sports Tourism Award winners
Sports Business & Industry

FIA and UN Tourism announce inaugural Sustainable Sports Tourism Award winners

The Fédération Internationale de l’Automobile (FIA), the global governing body for motor sport, has announced the winners of the first UN Tourism Awards for Excellence in Sustainable Sports Tourism, powered by the FIA.  Announced at a ceremony in Madrid, the winners demonstrated leadership and innovation across key areas in sustainable tourism, showcasing environmental, social and economic impact, governance, scalability, and long-term legacy.  Mohammed Ben Sulayem, FIA President and UN Ambassador for Sustainable Tourism in Sport, said: “The diversity and quality of our inaugural winners highlights the growing global momentum behind sustainable sports tourism.  “These awards celebrate sport’s positive impact as a driving force of innovation, sustainable development,...
Sports travel bucket list: 22-day UK e-bike cycling trip from Land’s End to John O’Groats
Bucket List, Trips & Experiences

Sports travel bucket list: 22-day UK e-bike cycling trip from Land’s End to John O’Groats

With its dramatic coast-to-coast landscapes and status as one of Britain's most iconic cycling adventures, the journey from Land’s End to John O’Groats has long been a bucket-list challenge for riders.  Now, thanks to Saddle Skedaddle’s dedicated e-bike trip, this legendary route is more accessible than ever.  Drawing on more than 20 years of experience guiding cyclists across the length of the UK, Saddle Skedaddle has carefully refined its itinerary to showcase the very best of the journey. By hand-selecting quiet roads, spectacular scenery and rewarding riding experiences, the company has created an unforgettable way to tackle this classic challenge.  The introduction of a dedicated e-bike departure allows even more cyclists to experience the achievement of riding...
Sports travel bucket list: The Mark Hotel’s $1m NYC World Cup final ‘extravaganza’
Bucket List, Trips & Experiences

Sports travel bucket list: The Mark Hotel’s $1m NYC World Cup final ‘extravaganza’

If money is no object, this may be the ultimate World Cup bucket list experience. As New York gears up to host the 2026 FIFA World Cup final, The Mark Hotel has launched a US$1 million package for up to six guests that combines luxury accommodation, VIP access and once-in-a-lifetime experiences.  Dubbed "The Mark World Cup Extravaganza", the exclusive offering is designed to deliver the tournament's biggest weekend from one of Manhattan's most sought-after addresses. Set across the entirety of The Mark’s top two floors, The Mark Penthouse transforms into a private headquarters for the World Cup weekend, where the energy of the tournament meets the exclusivity of Manhattan's Upper East Side. Designed for an intimate group of six guests, the experience feels like inhabiting one of...
Five Iron Golf opens second Dubai venue in Business Bay 
Sports Business & Industry, Venues & Stadiums

Five Iron Golf opens second Dubai venue in Business Bay 

Indoor sports and entertainment company Five Iron Golf has announced the opening of its second Dubai venue – in the city’s Business Bay area.  Located near DIFC, Burj Khalifa, and Dubai Mall, the new 6,500sqft venue at Damac Towers by Paramount is designed to serve residents and visitors seeking a high-quality environment for recreation, networking, and events in the heart of the city.  The new venue features five Trackman-powered simulators with multi-angle swing analysis and access to hundreds of world-renowned courses, providing opportunities to practise, play, and compete year-round – regardless of weather conditions. Complementing the golf experience, the venue includes three multisport simulators offering interactive gameplay across sports such as football and disc golf, a...
Aphrodite Hills Resort in Cyprus unveils its new Racket Club
Hotels & Resorts, Sports Business & Industry

Aphrodite Hills Resort in Cyprus unveils its new Racket Club

Aphrodite Hills Resort has strengthened its reputation as one of Europe's leading sports tourism destinations with the opening of its new Racket Club, part of a wider investment programme across the luxury Cyprus resort.  Officially unveiled in May 2026, the fully renovated facility features upgraded tennis and padel courts, contemporary changing rooms, a dedicated retail space and a new Healthy Bar serving wellness-focused food and drinks. The development forms part of a broader enhancement strategy that also includes an upgraded gym, new dining concepts and continued investment in the resort's golf facilities. Nestled along Cyprus's southwestern coast near Paphos, Aphrodite Hills is a luxury integrated resort combining world-class sport, wellness, accommodation and leisure exp...
Peru’s Punta Rocas to host the 2026 ISA World Surfing Games
Events, Sports Business & Industry

Peru’s Punta Rocas to host the 2026 ISA World Surfing Games

The International Surfing Association (ISA) has confirmed that Peru will host the 2026 ISA World Surfing Games (WSG), one of the first qualifiers for surfing for the LA28 Olympic Games. The event will be held from 6-15 November at the iconic Punta Rocas.  ISA president Fernando Aguerre said: “It’s incredible to look back at how challenging was the journey to Olympic inclusion starting almost 30 years ago. Here we are, after an extraordinary showcase in Tahiti, looking ahead with great excitement to what LA28 and Lower Trestles will bring.  “Punta Rocas is a perfect stage for performance surfing, much like Lower Trestles will be at the Olympic Games. A great place to start surfing’s third Olympic cycle. The team qualification slots awarded at the World Surfing Games will mak...
Sports resort in focus: Grand Hyatt La Manga Club Golf & Spa
Hotels & Resorts, Sports Travel, Trips & Experiences

Sports resort in focus: Grand Hyatt La Manga Club Golf & Spa

As one of Europe's most established sports resorts, Grand Hyatt La Manga Club Golf & Spa offers far more than a traditional golf getaway. Set within the expansive La Manga Club resort in Murcia, southeast Spain, the property combines luxury accommodation, wellness facilities and an impressive range of sports infrastructure, making it a standout destination for active travellers, training camps and sports-focused family holidays. The hotel made headlines as the first Grand Hyatt property in Spain when it opened following an extensive refurbishment. Today, it serves as the centrepiece of a resort that attracts golfers, tennis players, football teams, cricketers and wellness travellers from across Europe. Rooms and suites The hotel features 192 guest rooms, including seven si...
From Melbourne to Mexico: record nine NFL international games in 2026
Events, Sports Business & Industry

From Melbourne to Mexico: record nine NFL international games in 2026

The NFL will stage a record nine regular-season games outside the United States in 2026, taking American football to four continents and seven countries in what is set to be the league’s most ambitious international programme to date. The expanded schedule will see games played in Australia, Brazil, the UK, France, Spain, Germany and Mexico, with first-ever regular-season contests in Melbourne, Paris and Rio de Janeiro. The move underlines the NFL’s long-term strategy to grow its global fanbase and follows years of successful international events in London, Germany and Mexico.  For sports tourism destinations, the games represent a major opportunity to attract international visitors, generate hotel demand and showcase host cities to a global television audience.  London ...
Tennis travel: Mouratoglou Tennis Center opens at Mandarin Oriental Bodrum
Editor's Pick, Hotels & Resorts, Trends

Tennis travel: Mouratoglou Tennis Center opens at Mandarin Oriental Bodrum

Mandarin Oriental, Bodrum has unveiled the opening of the Mouratoglou Tennis Center at the resort. The inauguration was attended by Patrick Mouratoglou, founder of the globally renowned Mouratoglou brand and one of the most influential figures in professional tennis.  Following an opening ceremony, a full programme of high-energy tennis and padel matches created a vibrant atmosphere. Turkish tennis icon İpek Soylu was among the guests, with figures such as Zeynep Tuğçe Bayat, Anıl Altan, Ece Sükan and Cansel Elçin, all coming together to share in the excitement of this event. And as the sun set over the Aegean Sea, the celebrations culminated in an exclusive gala dinner.  The Mouratoglou Tennis Center selected Mandarin Oriental, Bodrum to be its sole and long-term location ...
Qatar’s Lusail City secures T100 Triathlon World Championship Final return in 2026
Events, Sports Business & Industry

Qatar’s Lusail City secures T100 Triathlon World Championship Final return in 2026

The Professional Triathletes Organisation (PTO) and Visit Qatar have announced the 2026 Qatar T100 Triathlon World Championship Final will take place at Lusail City for the second year running, on 10-12 December 2026. Qatar’s waterfront city is preparing to host the climax to this season’s T100 Race To Qatar on the 2026 T100 Triathlon World Tour.  The event sees the world’s best professional triathletes race head-to-head in locations around the globe, starting on the Gold Coast in March and taking in iconic venues such as Singapore, San Francisco and London, before finishing with an end-of-season showdown at the Qatar T100 Triathlon World Championship Final.  "We’re looking forward to returning to Lusail City later this year,” said Sam Renouf, PTO CEO. “Its waterfront pr...
‘Sportification’ of travel: how sports events have reshaped luxury tourism
Sports Travel, Trends

‘Sportification’ of travel: how sports events have reshaped luxury tourism

A blockbuster calendar of global sporting events is set to fuel unprecedented travel demand in 2026 and beyond. From the Milano Cortina Winter Olympics and the Super Bowl in February to the FIFA World Cup across the United States, Canada and Mexico, and Formula 1’s highly anticipated debut in Madrid, major sporting spectacles will draw fans across continents.  As sport and luxury travel become increasingly intertwined, travellers are looking beyond the action on the field, court and track, seeking exclusive access, premium hospitality and once-in-a-lifetime experiences that transform major events into unforgettable journeys. According to luxury travel network Virtuoso, nearly one in seven travellers now cite sporting events as a key motivator for their travels, with a growing ap...
Bucket-list marathons: The world’s most in-demand marathons for 2026
Bucket List, Events

Bucket-list marathons: The world’s most in-demand marathons for 2026

For runners planning their 2026 race calendar, securing a place at some of the world’s most sought-after marathons may prove as challenging as completing the events themselves. A study from SportsShoes.com has revealed the marathons generating the highest demand relative to the number of places available, highlighting a growing trend in sports tourism as runners travel the globe in search of unique race experiences. The research, published as part of the company’s latest Running Report, analysed global Google search volumes over the past 12 months and compared them with official finisher numbers from each event’s most recent edition. By measuring the number of searches per finisher, the study identified which races attract the greatest level of interest compared to their participant ...
Austria’s Ötztal Valley is filled with surprises to peak your interest
Editor's Pick, Guides, Trips & Experiences

Austria’s Ötztal Valley is filled with surprises to peak your interest

The Ötztal Valley connects Hannibal, James Bond and high-altitude ski challenges, peaking the interest of Ramy James Salameh who returned back to a landscape that also covets around 250 peaks over 3,000m. At the entrance to the Ötztal Valley you will find a sign pointing towards ‘AREA47’, an eye-catching name and one that could easily be mistaken for a military training base for secret agents! It is, in fact, Austria’s largest outdoor adventure park; a thrill-seekers haven maybe even heaven, most definitely a training ground for adventurists and the odd professional 'cliff diver' courtesy of a 27m high dive-board, the centre-piece of a 20,000sqm swimming lake within Austria’s. Area47 is the introduction to one of Austria’s most exhilarating valleys. One that is surrounded by about 25...
Sports travel bucket list: Rocco Forte Hotels’ grand European golf tour
Bucket List, Hotels & Resorts, Trips & Experiences

Sports travel bucket list: Rocco Forte Hotels’ grand European golf tour

Here’s one for the golfers… hospitality group Rocco Forte Hotels has introduced “The Grand European Golf Tour”, a curated collection of golf experiences across its European destinations, created in partnership with Golf Travel Centre.  Guests can combine stays at Rocco Forte's celebrated hotels with play at Europe's most prestigious courses, all within easy reach of the properties. From historic championship layouts in Scotland to the award-winning fairways of Verdura Resort in Sicily, each experience is designed for discerning golfers seeking world-class sport complemented by culture, cuisine, and renowned hospitality. The hotels and destinations The Balmoral, Edinburgh: Standing at the east end of Princes Street, The Balmoral combines Scottish heritage with contemporary fiv...
Sports travel bucket list: the new Porto Carras Athlos event in Halkidiki
Bucket List, Events, Hotels & Resorts, Trips & Experiences

Sports travel bucket list: the new Porto Carras Athlos event in Halkidiki

The Porto Carras Athlos is a new three-day international sports tourism and wellness event that will be held for the first time in northern Greece, at the highly acclaimed Porto Carras Grand Resort in Halkidiki.  Located alongside a nine-kilometre sandy coastline, the resort is surrounded by a verdant area of 18,000 acres, with gardens under the shade of pine trees dressing the slopes of Mount Meliton.  Its facilities include an 18-hole golf course, the biggest organic vineyard in Greece, a spa and wellness centre, restaurants with high-level gastronomy, a casino and a marina that provides integrated services. In addition, a wide range of sports and cultural activities on land and sea are available to visitors of all ages.  About the Porto Carras Athlos The event...
Sports travel bucket list: run the ‘world’s most remote marathon’ in St Helena in 2027
Bucket List, Editor's Pick, Events

Sports travel bucket list: run the ‘world’s most remote marathon’ in St Helena in 2027

Runners and adventure travellers can now sign up for the “world’s most remote marathon”, taking place for the first time in St Helena on 28 February 2027, offering a once-in-a-lifetime opportunity to take part in one of the most extraordinary races on Earth. Set in the heart of the South Atlantic, this marathon is far removed from the crowds and noise of city races. Instead, participants will experience a subtropical paradise with dramatic volcanic landscapes, lush green highlands and sweeping ocean views, all while testing their endurance in one of the world’s most isolated destinations. About the event Runners can choose between a full marathon (42.2km), half marathon (21.1km), 10km or 5km distance, all starting in the grounds of Plantation House, the residence of the island’s G...